// Workers AI · dad joke modeWhat did "Buy It Now" say to the clock? Time to pay.
 | This article may rely excessively on sources too closely associated with the subject, potentially preventing it from being verifiable and neutral. (March 2026) |
| Buy It Now | |
|---|---|
| Genre | Reality television |
| Starring | Brian Conley Rylan Clark-Neal |
| Country of origin | United Kingdom |
| Original language | English |
| No. of seasons | 2 |
| No. of episodes | 34 |
| Production | |
| Running time | 43–50 minutes |
| Production companies | |
| Original release | |
| Network | Channel 4 |
| Release | 16 April 2018 – 19 December 2019 |
Buy It Now was a business reality television series where people pitch their product ideas to investors and potential customers for the chance to have their products sold. It was hosted by Brian Conley.[1]
One year after, in 2019, from November 28 to December 19 was aired four episodes of the spin-off of the show named Buy It Now For Christmas hosted by Rylan Clark-Neal where any inventors, creators and sellers of new products had just 90 seconds to pitch their item to an audience of real shoppers, all with a Christmas theme. They provide focus-group feedback, before representatives from three retailers - Amazon Launchpad, Lakeland and JML - decide whether or not to place an order.[2]
Series overview
[edit]| Series | Episodes | Presenter | Premiere | Finale |
|---|---|---|---|---|
| 1 | 30 | Brian Conley | 16 April 2018 | 25 May 2018 |
| 2 | 4 | Rylan Clark-Neal | 28 November 2019 | 19 December 2019 |
Mechanics
[edit]In this show, any inventors and sellers of new products have just 90 seconds to demonstrate their item in the hope of securing a potentially life-changing order with a national retailer.
International versions
[edit]- Color key
- Currently airing
- Upcoming version or season
- Unknown
- No longer airing/Cancelled
| Country | Local name | Network | Presenter | Originally aired |
|---|---|---|---|---|
| Italy[3] | Buy It Now – Mai più senza | Nove | Gabriele Corsi | TBA 2026 |
| United States[4][5] | Buy It Now | Amazon Prime Video | J. B. Smoove | 29 October – 10 December 2024 |
References
[edit]- ↑ https://www.channel4.com/programmes/buy-it-now
- ↑ https://www.channel4.com/programmes/buy-it-now-for-christmas
- ↑ https://www.sorrisi.com/tv/news-e-anticipazioni/gabriele-corsi-condurra-buy-it-now-mai-piu-senza-sul-nove/
- ↑ "Buy It Now Store (Amazon)". Amazon. 2024-10-30. Retrieved 2024-11-19.
- ↑ Davis, Wes (2024-09-30). "Amazon is launching its own Shark Tank where winners get to be Amazon sellers". The Verge. Retrieved 2024-11-21.