BrickHouse Security
 | |
| Type | Private |
|---|---|
| Founded | New York City, U.S. (2005) |
| Founder | Todd Morris |
| Headquarters | Indianapolis, Indiana |
Key people | Todd Morris (CEO) |
| Products |
|
Number of employees | 78 |
| Website | http://www.brickhousesecurity.com |
BrickHouse Security is a US company that sells GPS tracking, fleet telematics, asset tracking, dash camera, and connected-vehicle software products. The company's headquarters are in Indianapolis, Indiana.
History
[edit]BrickHouse Security was founded by Todd Morris in 2005, in response to a market need he saw for a strong company selling home security and surveillance products, including computer security products, tracking devices and hidden cameras. BrickHouse Security launched as an online reseller with just two items for sale. The company was self-funded, and by February 2010, had grown to $12.5M in revenue with 35 employees.[1]
In 2005, the company launched a campaign called Saving Jesus, to loan GPS trackers to churches over the Christmas holiday season in order to protect the Baby Jesus and other figurines in their Christmas displays from theft.[2][3] The system used cloud tracking to send a text or email alert to the owner if the figurine was moved.[4][5]
In 2008, the company ran a television commercial with battery producer Duracell, as part of Duracell's "Trusted Everywhere" campaign series promoting BrickHouse Security's RFID Child Locator with Long Distance Alert.[6] Several media outlets including MSNBC and Consumers Digest voiced concerns that the ad played unnecessarily on parents' fears.[7][citation needed]
In 2014, the company's security system was reportedly used by Airbnb hosts concerned about misuse of their property by renters.[8]
In 2015 BrickHouse Security acquired GPS device manufacturer Securus, known for the eZoom, eCare and SpotLite GPS tracking devices for children, elders and pets,[9] as well as GPS tracking provider Zoombak, itself acquired by Securus in February 2011. The deal consolidated the three asset tracking businesses under one brand and one tracking platform.[10][11]
Products
[edit]BrickHouse Security sells GPS tracking and fleet telematics products under two separate brands.[12] The company's flagship BrickHouse Security brand develops GPS tracking products for consumers and small businesses, including personal GPS trackers; fleet vehicle trackers; and dash cams and trackers that help companies track equipment and other assets. The BrickHouse GPS brand develops fleet telematics for more advanced fleet and asset management, including asset trackers, dashcams, connected vehicle software and other products for business and government customers.[12]
References
[edit]- ↑ "Second Acts:The Road to Reinvention". bloomberg.com. 2010-02-25. Retrieved 2015-05-13.
- ↑ Ryckaert, Vic (2014-12-19). "Thieves beware: Baby Jesus has GPS". USAToday.com. Retrieved 2015-05-27.
- ↑ "Churches resort to using GPS, in case baby Jesus is stolen". CNET.com. 2013-12-21. Retrieved 2015-05-27.
- ↑ "Churches using GPS to keep track of Baby Jesus". myfoxdc.com. 2013-12-20. Retrieved 2015-05-27.
- ↑ "GPS, hidden cameras watch over Baby Jesus". NBCNews.com. 2008-12-12. Retrieved 2015-05-27.
- ↑ "Duracell Spot Leads To Sales Spurt For Featured Product". Mediapost. July 24, 2008. Retrieved July 8, 2026.
- ↑ "Duracell's New Ad: 'Oh No Your Kid Just Got Stolen!'". consumerist.com. 2008-08-21. Retrieved 2015-05-27.[dead link]
- ↑ "Finally, a Home Security System Tailor-Made For Airbnb Hosts". observer.com. 2014-11-25. Retrieved 2015-05-27.
- ↑ Manjoo, Farhad (2012-10-22). "Home Tech: Keeping Loved Ones on the Grid". The New York Times. Retrieved 2015-05-13.
- ↑ "BrickHouse Security Acquires Securus GPS and Zoombak Brand". gpsbusinessnews.com. 2015-03-12. Retrieved 2015-05-13.
- ↑ "BrickHouse Security Acquires Securus GPS Tracking Business". PRWeb. Retrieved 2023-03-24.
- 1 2 Orr, Susan (June 19, 2026). "Indianapolis-based BrickHouse secures capital to fuel growth". Indianapolis Business Journal. Retrieved June 22, 2026.