Bluenotes
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| Bluenotes (2000–present) | |
| Formerly | Thrifty's |
| Type | Subsidiary |
| Industry | Fashion |
| Founded | Toronto, Ontario, Canada (1942) |
| Headquarters | 1203 Caledonia Road, Toronto, Ontario, Canada |
Area served | Canada United States |
| Products | Jeans, Graphic Tees, Onesies, Sweaters, Dresses, Hoodies, Plaids, Polos, Footwear, Swimwear, and Clothing Accessories |
| Parent | Dylex (1984–2000) American Eagle Outfitters (2000–2004) YM Inc. (2004–present) |
| Subsidiaries | Thriftys by Bluenotes |
| Website | www.blnts.com |
Bluenotes (formerly Thrifty's) is a Canadian lifestyle clothing brand. Bluenotes currently operates 120+ stores in Canada, across all major provinces, and includes an online store. Thrifty's' 107 stores were bought out by U.S. retailer American Eagle Outfitters from Dylex and rebranded the store with name Bluenotes in 2000. Eventually, the division was sold to privately owned YM, Inc. in 2004.[1]
Products
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Bluenotes sells casual clothing with an emphasis on denim. They focus on wardrobe basics, such as hoodies, t-shirts, and jeans.[2]
In 2019, Bluenotes stores became the Canadian license partner of Aéropostale, which had ceased operating in Canada in 2016.
Marketing strategy
[edit]Bluenotes markets their clothing to Canadian teenagers, originally focusing on denim, graphic tees, and accessories during their revitalization in the 2000s.[3]
In 2008, ad agency MacLaren McCann created the "If Jeans Could Talk" campaign to link the Bluenotes brand with their denim line.[4]
References
[edit]- ↑ "American Eagle Outfitters Bluenotes Sale Expected To Close December 21". BusinessWire, 2004.
- ↑ "About Us". Bluenotes. Retrieved 2026-08-04.
- ↑ "Bluenotes changes its tune for teens". The Globe and Mail. 2004-02-10. Retrieved 2026-08-04.
- ↑ "A lot of talk from Bluenotes". Lloyd, 2008. Retrieved May 7, 2009.
{{cite web}}: CS1 maint: deprecated archival service (link)
External links
[edit]| International | |
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