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VistaCreate

From Wikipedia, the free encyclopedia

VistaCreate
Website type
Online graphic design platform
Available in17 languages
Founded2016; 10 years ago (2016) in Kyiv, Ukraine
HeadquartersLimassol, Cyprus
Area servedWorldwide
FounderDmitry Sergeev
IndustryGraphic design, software, editing
ParentVistaPrint
SubsidiariesDepositphotos
Lightfield Productions
Websitecreate.vista.com
CommercialYes
RegistrationRequired
Current statusActive

VistaCreate (formerly Crello) is a freemium online graphic design platform used by businesses and individual creators to generate static, video, and animated visual content for digital marketing and print media.[1] The service was developed by DepositPhotos and launched as Crello in 2016.[2][3]

It was rebranded as VistaCreate after VistaPrint acquired DepositPhotos and a related group of companies in 2021.[4][5]

Overview

[edit]

VistaCreate was developed by DepositPhotos and launched under the name Crello in 2016 as a browser-based design editor for users without professional design skills. The product offered ready-made templates, design objects, animation tools, and access to stock visual content.[6][7][8][9] In 2019, VistaCreate reported more than one million registered users and launched mobile applications for iOS and Android.[10][11][12] In May 2021, Moufflons Basketball collaborated with VistaCreate on a poster design competition focused on gender equality in sports.[13][14]

In October 2021, Vistaprint acquired Crello and its parent company, Depositphotos, for a total price of $85 million.[15] After the acquisition, Crello was rebranded to VistaCreate.[16] Along with Vistaprint and 99designs, it became part of the new Vista parent brand.[3][17][18][19]

After Russia started a full-scale war on the territory of Ukraine in February 2022, VistaCreate suspended all business in Russia and Belarus. The platform published design templates related to supporting Ukraine, while DepositPhotos made free image collections documenting the war in Ukraine and global rallies in support of Ukrainians available inside the VistaCreate editor. The collections were intended to help media organizations, businesses, and individuals share accurate visual information about the war and counter misinformation.[20][21][22]

In 2022, VistaCreate partnered with TrendHunter on a report about social media trends for businesses.[23] The same year, it published The Great Resignation Report, a research project about workers leaving jobs and changing career priorities.[24]

In 2023, VistaCreate and Content Marketing Institute published research on visual marketing and social media content.[25][26] The same year, VistaCreate collaborated with digital marketer Neil Patel on a contest for small businesses and creators.[27]

In 2025, VistaCreate started adding AI-based tools to its editor, including AI Image Generator, AI Object Remover, and AI Writer.[28][29]

Products and services

[edit]

VistaCreate is an online graphic design platform whose main product is a browser-based editor for creating and editing visual content for digital and print use, including social media graphics, videos, logos, advertisements, presentations, animations, and other marketing assets, supported by templates, design objects, stock photos and videos, file-conversion tools, and AI-powered features for image generation, object removal, and text writing.[30][31] It is offered through a free Starter plan and a paid Pro plan, alongside an API suite that lets businesses integrate its editor, stock content, and AI tools into their own products, and access programs through which eligible nonprofit and educational organizations may apply for the Pro plan.[32][28]

References

[edit]
  1. ↑ "Crello ya nos permite crear banners animados desde su plataforma" (in Spanish). 30 October 2017. Retrieved 14 March 2023.
  2. ↑ Halladay, Ebony-Storm (8 August 2022). "How to build a strong social media brand with zero design skills". TNW | Startups-Technology. Retrieved 14 March 2023.
  3. 1 2 Lunden, Ingrid (27 October 2021). "Vistaprint acquires Crello and Depositphotos, rebrands as Vista, to better take on Canva and others in online creative design for businesses". TechCrunch. Retrieved 14 March 2023.
  4. ↑ "Vistaprint rebrands as Vista, acquires Crello and Depositphotos to cater to print, design and digital marketing needs of SMBs - Silicon Canals". 1 November 2021. Retrieved 20 August 2026.
  5. ↑ Antoniuk, Daryna (29 October 2021). "US firm acquires Ukraine-founded Depositphotos for $85 million". Kyiv Post. Retrieved 20 August 2026.
  6. ↑ Datskevych, Natalia (29 September 2021). "Crello graphic design startup wants to compete on international arena". Kyiv Post. Archived from the original on 13 May 2024. Retrieved 14 March 2023.
  7. ↑ "Depositphotos Launches a free design tool called Crello". Creative Beacon. 16 June 2017. Retrieved 14 March 2023.
  8. ↑ "About Depositphotos". Depositphotos. Retrieved 14 March 2023.
  9. ↑ "Depositphotos запустила бесплатный графический редактор Crello". 22 January 2021. Archived from the original on 22 January 2021. Retrieved 14 March 2023.
  10. ↑ "Design startup Crello reaches 1 million registered users in less than two years". Eureka. 17 May 2019. Retrieved 14 March 2023.
  11. ↑ "Как украинский стартап Crello получил 1 млн пользователей за полтора года". Vector. 22 January 2021. Archived from the original on 22 January 2021. Retrieved 14 March 2023.
  12. ↑ ""Создание Crello — рациональное решение Depositphotos": колонка руководителя сервиса в честь его двухлетия". ain.ua. 26 November 2020. Archived from the original on 26 November 2020. Retrieved 14 March 2023.
  13. ↑ "Moufflons και Crello στηρίζουν την ισότητα των φύλων στον αθλητισμό". Triponta.com.cy. 25 May 2021. Archived from the original on 31 March 2023. Retrieved 14 March 2023.
  14. ↑ "Дмитро Сергєєв продав Depositphotos за $85 млн. Що буде з бізнесом". Forbes.ua (in Ukrainian). 27 October 2021. Retrieved 14 March 2023.
  15. ↑ Antoniuk, Daryna (29 October 2021). "US firm acquires Ukraine-founded Depositphotos for $85 million". KyivPost. Retrieved 14 March 2023.
  16. ↑ "Cimpress creates Vista brand family, buys DIY design platform". Printweek. Retrieved 14 March 2023.
  17. ↑ "Vistaprint rebrands as Vista, acquires Crello and Depositphotos to cater to print, design and digital marketing needs of SMBs". Silicon Canals. 1 November 2021. Archived from the original on 14 March 2023. Retrieved 14 March 2023.
  18. ↑ Canton, Rafael (8 June 2022). "How the Boston Celtics Are Helping Their Hometown Businesses". www.adweek.com. Retrieved 14 March 2023.
  19. ↑ ""Фаундер своїх проєктів". Хто такий Дмитро Сергеєв і як йому вдалося побудувати Depositphotos, Crello і продати бізнес за $85 мільйонів". biz.nv.ua (in Ukrainian). Retrieved 14 March 2023.
  20. ↑ Kiefer, Brittaney (28 February 2022). "Ukrainian Company Fights Russian Propaganda With Free Photos". www.adweek.com. Archived from the original on 28 February 2022. Retrieved 14 March 2023.
  21. ↑ "The truth about Russia's war in Ukraine - a selection of stock images from Depositphotos". Depositphotos. Retrieved 14 March 2023.
  22. ↑ "International rallies in support of Ukraine - a selection of stock images from Depositphotos". Depositphotos. Retrieved 14 March 2023.
  23. ↑ "Top 6 social trends that are influencing business decisions". The Drum. Retrieved 20 August 2026.
  24. ↑ "100 Tips From Experts on Retaining and Recruiting Talented Employees". Overit. 20 October 2022. Retrieved 20 August 2026.
  25. ↑ "The Best Content Creation Tools for Marketers". SentiOne. Retrieved 20 August 2026.
  26. ↑ "Your Great Taste Is Less Fulfilling When It Comes To Visual Design [New Research]". Content Marketing Institute. Retrieved 20 August 2026.
  27. ↑ "28 Social Media Tools Every Content Creator Needs". Digital Marketing Institute. Retrieved 20 August 2026.
  28. 1 2 Goenka, Udit (18 May 2026). "Vista Create Review: Brutal Truth & Hidden Costs". Autoposting.ai. Retrieved 20 August 2026.
  29. ↑ "Integration with AI | VistaCreate". AppSumo. Retrieved 20 August 2026.
  30. ↑ Marketing, Get Started With (10 May 2026). "VistaCreate - Get Started With Marketing". getstartedwithmarketing.com. Retrieved 20 August 2026.
  31. ↑ "VistaCreate Reviews 2026: Details, Pricing, & Features". G2. Retrieved 20 August 2026.
  32. ↑ "How APIs are helping SaaS platforms reach their creative goals". CASES (in Ukrainian). 15 August 2025. Retrieved 20 August 2026.
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