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Sneaker Freaker

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From Wikipedia, the free encyclopedia

Logo
EditorSimon "Woody" Wood
CategoriesSneakers
FrequencyBi-annual
PublisherSneaker Freaker
First issueJune 2002
CompanySneaker Freaker
CountryAustralia/International
LanguageEnglish/Spanish
Websitesneakerfreaker.com
ASICS GEL-Lyte III 'Made in Japan'

Sneaker Freaker is an independent magazine and website that covers sneakers, streetwear, and sneaker culture, and a publishing brand of the same name. Started in Melbourne, the magazine reaches a global audience through print and online channels.

History

[edit]

Sneaker Freaker was launched in October 2002, as the first and only international sneaker-dedicated publication in the world. Originally conceived as a means for its founder and editor Simon "Woody" Wood to get free shoes,[1] the magazine has expanded into an online space with global coverage spanning sneaker releases, industry movements, historical features, exclusive interviews, multi-city sneaker-shopping guides,[2] and a dedicated content section for performance-focused footwear.[3] The company has published 49 issues of its self-titled magazine and three hardcover coffee table books.

Sneaker Freaker has partnered with numerous international brands to deliver events and footwear activations globally. They have released over 20 collaboratively designed sneakers with top sportswear companies including Lacoste, adidas, Saucony, PUMA, New Balance, Le Coq Sportif, Diadora and ASICS, the most recent being 2022’s Sneaker Freaker x atmos x ASICS GEL-Lyte III 'Alley Cats'.[4] Other product partnerships include special-edition wristwatches with G-SHOCK (2015, 2018), a Nike x Medicom BE@RBRICK (2007), aerosol paint-cans with Montana Cans (2014), and a luggage collection with sustainable backpack/bag label pinqponq (2017).[4]

In 2024, Sneaker Freaker launched the Taking Control of Their Narrative event series as an in-person evolution of the magazine’s editorial work celebrating women in the footwear industry. Events have been held at Finesse in Melbourne, Australia and Wish ATL in Atlanta, USA.

Sneaker Freaker magazine is sold in more than 40 countries.

Publishing

[edit]

The current issue of Sneaker Freaker magazine is #49, published in 2023.[5]

In late 2018, Sneaker Freaker published The Ultimate Sneaker Book with Taschen.[6] The 700 page book serves as an anthology of Sneaker Freaker magazine’s original journalism covering the historical and contemporary stories, collaborations, key releases, and notable events that have shaped the sneaker industry. It received an update with the 45th edition in 2024.

In October 2021, Sneaker Freaker published the 720-page book Soled Out: The Golden Age of Sneaker Advertising with Phaidon Press.[7] The book focused on print advertisements, assembling nearly 900 vintage ads primarily sourced from across the 1980s and 1990s featuring sporting and cultural icons such as Andre Agassi, Paula Abdul, Bo Jackson, Michael Jordan, MC Hammer, and Shaquille O’Neal.

In November 2023, Sneaker Freaker published World’s Greatest Sneaker Collectors with Taschen.[8] Its 752 pages feature photography of and interviews with sneaker collectors in Tokyo, New York, London, Philadelphia, Melbourne, Stjørdal and more. It includes informative ‘How To’ guides covering sneaker photography, storage, insurance, cleaning, and identifying/avoiding counterfeit sneakers.

Sneaker Freaker have also published books with Nike,[9] Globe,[10] adidas, New Balance,[11] Reebok,[12] G-SHOCK,[13] PONY,[14] and PUMA.[15]

Product collaborations

[edit]
Year Collaboration
2006 Sneaker Freaker x Lacoste Missouri 85 "Minty Fresh"[16][17]
2007 Sneaker Freaker x Nike x Medicom "Bearbrick"[16][17]
2008 Sneaker Freaker x PUMA Blaze of Glory "Great White" and "Black Beast"[16][17]
2008 Sneaker Freaker x PUMA Blaze of Glory "Sharkskin"[16][17]
2009 Sneaker Freaker x AIAIAI Earbuds[16][17]
2009 Sneaker Freaker x New Balance 850 "Skippy"[16][17]
2010 Sneaker Freaker x PUMA R698 "Geography Teacher"[16][17]
2010 Sneaker Freaker x ASICS GEL-Lyte III "Alvin Purple"[16][18]
2012 Sneaker Freaker x PUMA Dallas "Bunyip"[16][17]
2012 Sneaker Freaker x Supra Skytop III "Goldenballs" and "Blueballs"[16][19]
2012 Sneaker Freaker x Saucony Grid 9000 "Bushwhacker"[16][20]
2013 Sneaker Freaker x adidas Torsion Integral[16][21]
2013 Sneaker Freaker x New Balance 998 "Tassie Devil"[16][22]
2013 Sneaker Freaker x Le Coq Sportif Flash "Summer Bay"[16][23]
2013 Sneaker Freaker x PUMA Blaze of Glory "Sharkbait"[16][24]
2014 Sneaker Freaker x ASICS GEL-Kayano "Melvin, Son of Alvin"[16][25]
2014 Sneaker Freaker x Montana Spray Can[16][26]
2015 Sneaker Freaker x PUMA Blaze of Glory "Bloodbath"[16][27]
2015 Sneaker Freaker x Saucony Grid "Kushwacker"[16][28]
2015 Sneaker Freaker x G-SHOCK DW-6900SF-1D "NIGHTOWL"[16][29]
2015 Sneaker Freaker x Lacoste Missouri "Smart Casual"[16][30]
2016 Sneaker Freaker x New Balance 997.5 "Tassie Tiger"[16][31]
2016 Sneaker Freaker x Diadora V7000 "Taipan"[16][31]
2017 Sneaker Freaker x pinqponq[16][32]
2018 Sneaker Freaker x New Balance 574 "Tassie Devil"[16][33]
2018 Sneaker Freaker x G-SHOCK DW-5700 "Redback"[16][34]
2019 Sneaker Freaker x ASICS GEL-Lyte III 'Tiger Snake'[35]
2019 Sneaker Freaker x ASICS GEL-Lyte III 'Neurotoxic'[36][37]
2022 Sneaker Freaker x atmos x ASICS GEL-Lyte III 'Alley Cats'[38]

See also

[edit]

References

[edit]
  1. ↑ "Simon "Woody" Wood: Sneaker Freaker". HYPEBEAST. 13 May 2009. Retrieved 16 April 2019.
  2. ↑ "Sneaker Freaker Magazine | Sneaker News, New Releases & Trends". www.sneakerfreaker.com. Retrieved 9 September 2026.
  3. ↑ "Performance Home - Performance by Sneaker Freaker". www.sneakerfreaker.com. Retrieved 9 September 2026.
  4. 1 2 Freaker, Sneaker. "The Definitive History of Sneaker Freaker Collaborations - Features". www.sneakerfreaker.com. Retrieved 9 September 2026.
  5. ↑ "Issue 49 - Mag". www.sneakerfreaker.com. Retrieved 9 September 2026.
  6. ↑ TASCHEN. "Sneaker Freaker. The Ultimate Sneaker Book - TASCHEN Books". taschen.com. Retrieved 16 April 2019.
  7. ↑ "Soled Out: The Golden Age of Sneaker Advertising (A Sneaker Freaker Book) | Standard Edition | 9781838663674". Phaidon. Retrieved 9 September 2026.
  8. ↑ "Sneaker Freaker. World's Greatest Sneaker Collectors. TASCHEN Books. TASCHEN". www.taschen.com. Retrieved 9 September 2026.
  9. ↑ "Nike "Genealogy of Innovation" Book". SoccerBible. Retrieved 16 April 2019.
  10. ↑ T.S. Fox (24 October 2016). "Sneaker Freaker Documents GLOBE's Ups & Downs in 'UNEMPLOYABLE'". HYPEBEAST. Retrieved 31 May 2024.
  11. ↑ DotDev (16 April 2019). "Global sneaker news, info & exclusive updates". Sneaker Freaker. Retrieved 16 April 2019.
  12. ↑ DotDev (11 September 2018). "The Sneaker Freaker x Reebok 'Run the 90s' Book is…". Sneaker Freaker. Retrieved 16 April 2019.
  13. ↑ "Interview: Simon 'Woody' Wood Talks The Sneaker Freaker X G-Shock Collaboration". Life Without Andy. Retrieved 16 April 2019.
  14. ↑ "Sneaker Freaker: PONY 40 Year Retrospective 1972-2012 Book". HYPEBEAST. 18 July 2012. Retrieved 16 April 2019.
  15. ↑ Puma Hype Beast.
  16. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 DotDev (18 April 2019). "The Definitive History of Sneaker Freaker Collaborations". Sneaker Freaker. Retrieved 2 May 2019.
  17. 1 2 3 4 5 6 7 8 "A Complete History of Sneaker Freaker's Collaborations". Complex. Retrieved 2 May 2019.
  18. ↑ "Sneaker Freaker x Asics Gel Lyte III Alvin Purple". Sneaker News. Retrieved 2 May 2019.
  19. ↑ "Sneaker Freaker x Supra Skytop III "Goldenballs"". Sneaker News. 5 July 2012. Retrieved 2 May 2019.
  20. ↑ "Sneaker Freaker 10th Anniversary x Saucony Grid 9000 'Bushwhacker'". Sneaker News. 11 May 2012. Retrieved 2 May 2019.
  21. ↑ "Sneaker Freaker x adidas Consortium Torsion Integral". Highsnobiety. 17 October 2013. Retrieved 2 May 2019.
  22. ↑ "Sneaker Freaker & New Balance Give the 574 a "Tassie Devil" Makeover". HYPEBEAST. 22 February 2018. Retrieved 2 May 2019.
  23. ↑ "A Complete History of Sneaker Freaker's Collaborations: Sneaker Freaker x Le Coq Sportif Flash 'Summer Bay'". Complex. Retrieved 2 May 2019.
  24. ↑ "Sneaker Freaker Teams With PUMA For The 'SHARKBAIT'". The Source. 10 December 2013. Retrieved 2 May 2019.
  25. ↑ "Sneaker Freaker x ASICS Gel Kayano "Melvin, Son Of Alvin"". Highsnobiety. 7 October 2014. Retrieved 2 May 2019.
  26. ↑ "Montana Cans X Sneaker Freaker". MONTANA-CANS - Highest Spray Paint made in Germany. Retrieved 2 May 2019.
  27. ↑ Sneaker Freaker. "SNEAKER FREAKER x PACKER SHOES x PUMA BlAZE OF GLORY 'BLOODBATH'". sneakerfreaker.com. Retrieved 2 May 2019.
  28. ↑ "Sneaker Freaker x Saucony Grid SD Kushwhacker". KicksOnFire.com. Retrieved 2 May 2019.
  29. ↑ "Move Over 'Nightowl', G-Shock x Sneaker Freaker Is Here With 'Redback'". Culture Kings. Retrieved 2 May 2019.
  30. ↑ "Sneaker Freaker x Lacoste Missouri Cornflower Blue | Lacoste". Sole Collector. Retrieved 2 May 2019.{{cite web}}: CS1 maint: url-status (link)
  31. 1 2 "Sneaker Freaker x New Balance 997.5 "Tassie Tiger"". Sneaker News. 6 July 2016. Retrieved 2 May 2019.
  32. ↑ "pinqponq x Sneaker Freaker". pinqponq. Retrieved 2 May 2019.
  33. ↑ DotDev (22 February 2018). "Introducing the Sneaker Freaker x New Balance 574…". Sneaker Freaker. Retrieved 2 May 2019.
  34. ↑ "Sneaker Freaker x G-Shock DW-5700SF-1 'Redback' for Halloween 2018". G-Central G-Shock Watch Fan Blog. 15 October 2018. Retrieved 2 May 2019.
  35. ↑ Tom (31 May 2019). "ASICS x Sneaker Freaker Gel Lyte III 'Tiger Snake' | Event Re-cap". Footpatrol Blog. Retrieved 9 September 2026.
  36. ↑ "Sneaker Freaker & ASICS Release a Friends & Family GEL-LYTE III in "Neurotoxic"". Hypebeast. 13 June 2019. Retrieved 9 September 2026.
  37. ↑ "Available Now // Sneaker Freaker x ASICS GEL-Lyte III "Neurotoxic"". House of Heat°. Retrieved 9 September 2026.
  38. ↑ Mijares, Jay (2 July 2022). "Sneaker Freaker x atmos x ASICS GEL-LYTE Ⅲ OG 'Alley Cats'". The Kickz Stand. Retrieved 9 September 2026.
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