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Pratima Bansal

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Pratima Bansal
Academic background
EducationB.A., University of Calgary
M.A., University of Western Ontario
DPhil., University of Oxford
ThesisWhy do firms go green?: the case for organisational legitimacy (1996)
Academic work
InstitutionsWestern University

Pratima "Tima" Bansal FRSC is a Canadian management scholar and the Tier 1 Canada Research Chair in Business Sustainability at the Ivey Business School, Western University.[1][2] Her research focuses on the intersection of corporate strategy, systems thinking, and sustainable development.[3] She is a Fellow of the Royal Society of Canada and a Fellow of the Academy of Management, and has received the Hellmuth Prize for Achievement in Research and the Panmure House Prize.[3][2][4][5]

Education

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Bansal earned a BA (Hons) in Economics from the University of Calgary in 1983 and an MA in Economics from the University of Western Ontario in 1984.[6][7] She completed her doctoral studies in management studies at the University of Oxford, receiving her MPhil in 1993 and her DPhil in 1996.[6][8] Her doctoral thesis, titled The Corporate Response to Ecological Issues, examined how firms respond to environmental concerns.[6] This focus on corporate environmentalism has characterized her subsequent research career.[6]

Career

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Before entering academia, Bansal worked as a government economist and management consultant for Nichols Applied Management in Edmonton.[6] She served as an Assistant Professor at Georgia State University from 1995 to 1999 before joining the faculty at Western University in 1999.[6]

She has held visiting appointments at the University of Oxford, the University of Cambridge, and Monash University.[9][10]

Bansal has held multiple editorial roles within the premier journals of her field. She served as an Associate Editor of the Academy of Management Journal (AMJ) from 2010 until 2013 and later as a Deputy Editor from 2016 to 2019.[2] She co-authored a 2018 AMJ editorial, "New Ways of Seeing through Qualitative Research," which outlined approaches to qualitative research publication in the journal.[11]

In 2025, Bansal was invited to deliver the Clarendon Lectures in Management Studies at the University of Oxford, a series in which a leading international academic presents lectures that subsequently form the basis of a book published by Oxford University Press.[12][13] In the same year, she delivered the Adrian Fernando Memorial Lecture at the Smith School of Enterprise and the Environment, University of Oxford, in which she discussed why sustainability-related education does not stick in business schools.[14][15]

Institutional Impact

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Bansal has founded and led several organizations designed to bridge the gap between academic research and corporate practice:

  • Network for Business Sustainability (NBS): Founded in 2003, NBS was established as a response to the research–practice gap in business sustainability.[16] It has grown into a network of more than 35,000 researchers, managers, and students from around the world who contribute to and follow NBS's work.[17] NBS produces systematic reviews of academic literature translated into evidence-based reports for managers, which it terms "Knowledge Syntheses."[16]
  • Centre for Building Sustainable Value: In 2005, she founded this research center at the Ivey Business School. The center coordinates research on the strategic value of sustainability and has been instrumental in integrating sustainability into Ivey's curriculum, making it the first business school in Canada and among the first worldwide to include sustainability programming.[17]
  • Innovation North: Launched in 2019, this innovation laboratory brings together researchers and managers to co-create a systems innovation process.[18] It has collaborated with more than 30 organizations across industries such as finance, agriculture, and construction,[5][19] and applies systems thinking to help organizations navigate systemic challenges,[5] drawing on feedback loops to address nonlinear problems.[18]

Research

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Bansal's early research, such as "Why Companies Go Green: A Model of Ecological Responsiveness" (2000), identified competitiveness, legitimation, and ecological responsibility as the key drivers of corporate environmentalism.[20] Her longitudinal studies, including "Evolving Sustainably: A Longitudinal Study of Corporate Sustainable Development" (2005), examined how firms integrate social and environmental concerns into their core strategies over time.[21]

In more recent years, her research has moved into systems thinking in business. She examines the dimensions of time, space, and scale in strategy,[9] arguing that businesses are nested within broader social and ecological systems.[22] This perspective holds that the long-term health of the firm depends on the stability of the natural and social systems in which it is embedded.[3][23]

Through Innovation North, she has developed frameworks for systems innovation that encourage firms to account for systemic feedback loops rather than relying on linear innovation models.[5] Her research identifies organizational short-termism (the disparity between financial reporting cycles and ecological timescales) as a key constraint on sustainability.[23]

Selected publications

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  • Bansal, P., & Roth, K. (2000). "Why Companies Go Green: A Model of Ecological Responsiveness." Academy of Management Journal, 43(4), 717–736.
  • Bansal, P. (2005). "Evolving Sustainably: A Longitudinal Study of Corporate Sustainable Development." Strategic Management Journal, 26(3), 197–218.
  • Bansal, P., & DesJardine, M. R. (2014). "Business Sustainability: It Is About Time." Strategic Organization, 12(1), 70–78.
  • Bansal, P., Smith, W. K., & Vaara, E. (2018). "New Ways of Seeing through Qualitative Research." Academy of Management Journal, 61(4), 1189–1195.

Media

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Bansal is a regular contributor to Forbes, where she writes on "how leaders can create value for their organizations and society in today's turbulent world."[24] Her research and expert commentary have appeared in international news outlets, including The Wall Street Journal and The Guardian.[9][6] In 2013, she delivered a TEDx talk at TEDxWesternU titled "The Sustainability Challenge that Business Can't Ignore."[25]

Awards and recognition

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Bansal's contributions have been recognized with high-level academic honors:

References

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  1. ↑ "Canada Research Chair – Pratima (Tima) Bansal". Canada Research Chairs Program. Retrieved May 9, 2026.
  2. 1 2 3 4 "Tima Bansal – Monash University". Monash University. Retrieved May 9, 2026.
  3. 1 2 3 4 "Prof. Pratima Bansal | The Royal Society of Canada". Royal Society of Canada. Retrieved May 9, 2026.
  4. 1 2 "Tima Bansal and Amit Garg awarded Western's top research honour". Western News. May 2021. Retrieved May 9, 2026.
  5. 1 2 3 4 5 "Ivey prof Tima Bansal wins 2025 Panmure House Prize". Western News. November 27, 2025. Retrieved May 9, 2026.
  6. 1 2 3 4 5 6 7 "2025 Prize Winner – Professor Tima Bansal". Panmure House. Retrieved May 9, 2026.
  7. ↑ "Network for Business Sustainability – About". Network for Business Sustainability. Retrieved May 11, 2026.
  8. ↑ MacMillan, Karen (2025). "Teaching Sustainability: An Interview With Dr. Pratima (Tima) Bansal". Journal of Management Education. SAGE Publications. doi:10.1177/10525629251331473.
  9. 1 2 3 "Tima Bansal | Faculty & Research". Ivey Business School. Retrieved May 10, 2026.
  10. ↑ "Sustainability innovations in industry–academy collaborations". Rethinking Strategic Management. Routledge. 2022. doi:10.4324/9781003319481-7.
  11. ↑ Bansal, Pratima; Smith, Wendy K.; Vaara, Eero (2018). "New Ways of Seeing through Qualitative Research". Academy of Management Journal. 61 (4): 1189–1195. doi:10.5465/amj.2018.4004.
  12. ↑ "The Clarendon Lectures in Management Studies by Tima Bansal". University of Oxford. Retrieved May 9, 2026.
  13. ↑ "Clarendon Lectures in Management Studies". Oxford University Press. Retrieved May 9, 2026.
  14. ↑ "Silent Storm: How can business schools find their climate voice? – Adrian Fernando Memorial Lecture 2025". Smith School of Enterprise and the Environment, University of Oxford. Retrieved May 11, 2026.
  15. ↑ Bansal, Pratima; Boyd, Valen (2026). "Why Sustainability-Related Education Does Not Stick in Business Schools—and How to Fix It". Organization & Environment. doi:10.1177/10860266261434783.
  16. 1 2 "Bridging the Research–Practice Gap". ResearchImpact.ca. Retrieved May 10, 2026.
  17. 1 2 "Bansal awarded top Western research prize for sustainability work". Ivey Business School. May 2021. Retrieved May 9, 2026.
  18. 1 2 Wegener, Frithjof E.; Lee, Ju Young; Barbosa, Alice Mascena; Sharma, Garima; Bansal, Pratima (2025). "From impact to impacting: A pragmatist perspective on tackling grand challenges". Strategic Organization. 23 (1). doi:10.1177/14761270241238915.
  19. 1 2 "Canadian business innovator wins the 2025 Panmure House Prize" (Press release). EurekAlert! / Heriot-Watt University. November 25, 2025. Retrieved May 9, 2026.
  20. ↑ Bansal, Pratima; Roth, Kendall (2000). "Why Companies Go Green: A Model of Ecological Responsiveness". Academy of Management Journal. 43 (4): 717–736. doi:10.5465/1556363.
  21. ↑ Bansal, Pratima (2005). "Evolving Sustainably: A Longitudinal Study of Corporate Sustainable Development". Strategic Management Journal. 26 (3): 197–218. doi:10.1002/smj.441.
  22. ↑ Bansal, Pratima; Song, Hee-Chan (2017). "Similar But Not the Same: Differentiating Corporate Sustainability from Corporate Responsibility". Academy of Management Annals. 11 (1): 105–154. doi:10.5465/annals.2015.0095.
  23. 1 2 Bansal, Pratima; DesJardine, Mark R. (2014). "Business Sustainability: It Is About Time". Strategic Organization. 12 (1): 70–78. doi:10.1177/1476127013520265.
  24. ↑ "Tima Bansal | Forbes Contributor Page". Forbes. Retrieved May 9, 2026.
  25. ↑ "The Sustainability Challenge that Business Can't Ignore: Tima Bansal at TEDxWesternU". TEDx Talks / YouTube. 2013. Retrieved May 9, 2026.
  26. ↑ "Western elite among Royal Society Fellows". Western News. September 2018. Retrieved May 9, 2026.
  27. ↑ "Award of honorary doctorates at the Faculty of Business, Economics and Social Sciences". University of Hamburg. December 3, 2020. Retrieved May 9, 2026.
  28. ↑ "HEC Montréal celebrates the contribution and university career of Tima Bansal". HEC Montréal. 2022. Retrieved May 9, 2026.
  29. ↑ "Honorary doctorate for Tima Bansal". Vrije Universiteit Amsterdam. 2023. Retrieved May 9, 2026.
  30. ↑ "Ivey Professor Tima Bansal honoured for innovative teaching". Ivey Business School. May 2018. Retrieved May 9, 2026.
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