Netcore
 | |
| Type | Private |
|---|---|
| Industry | Marketing Technology |
| Founded | December 9, 1997 |
| Founder | Rajesh Jain |
| Headquarters | Mumbai, India |
Area served | Worldwide |
Number of employees | 1,000–5,000 |
| Website | www |
Netcore [1] is a marketing technology company.[2][3] Its products include a customer engagement platform, email marketing, agentic marketing, marketing automation, personalization, and customer data tools. It was founded by Rajesh Jain in 1997 as Netcore Solutions.
History
[edit]Netcore was founded on December 9, 1997.[4] Originally known as Netcore Solutions, the company was rebranded as Netcore Cloud Pvt. Ltd. three years ago.
In 1997, Netcore started as a provider of end-to-end Linux-based messaging, collaboration, and archiving services. By 2006, Netcore introduced MOBILITY SMS SOLUTION, an SMS marketing platform for enterprises. In 2009, the company launched an enterprise-grade email marketing platform.[5]
In 2012, Netcore developed mobility voice solution, which offered IVR, Missed Call, and Outbound Dialing (OBD) services. In 2015, Netcore introduced Netcore SMARTECH, a cross-channel marketing automation platform.
Between 2016 and 2017, the company expanded to Southeast Asia, Africa, and the United States, while also launching a new brand identity. In 2019, Netcore integrated analytics, chatbots, AI, and machine learning into its services. In the same year, the company acquired Boxx.ai by for approximately $500,000.[6]
In 2020, Netcore acquired Quinto.ai and Hansel.io for undisclosed amounts.[7] In March 2022, the company bought Unbxd.ai for approximately $100 million. In 2024, Netcore won Gold for the Innovative Customer Experience Management Solution and the Best Email Marketing Platform at the ET Martech+ 2024 Awards.[8][9]
In 2022 Netcore acquired a 90% stake in U.S.-based Unbxd for $100 million. [10]
In 2026, Netcore Cloud rebranded as Netcore.ai, adopting the new name as part of its transition to an agentic marketing platform. [11]
References
[edit]- ↑ "Netcore Cloud rebrands as Netcore.ai, bets on agentic AI and outcome-based marketing". www.storyboard18.com. Retrieved September 19, 2026.
- ↑ "Netcore Cloud Pvt Ltd". bloomberg.com. Retrieved May 8, 2025.
- ↑ "5 things about AI you may have missed today: AI-enhanced resumes, ByteDance unveils StreamVoice, more". HT Tech. January 27, 2024. Retrieved May 8, 2025.
- ↑ Jain, Rajesh (2023). From Startup to SaaS Giant: The Netcore Cloud Journey. Mumbai: TechPulse Publications.
- ↑ Sharma, Anika; Desai, Mehul (2024). Digital Disruption in Marketing: Innovations and Strategies from India’s Tech Leaders. New Delhi: GlobalEdge Books.
- ↑ "Netcore Solutions acquires Boxx.ai". The Economic Times. November 7, 2019. ISSN 0013-0389. Retrieved May 8, 2025.
- ↑ Testbook.com (August 9, 2021). Important National and International Current Affairs July 2021: Get to know all the latest National and International Current Affairs July 2021 from this mini Ebook. Testbook.com.
- ↑ "Ultratech Cement wins 'MarTech brand of the year' at ET MarTech Awards 2024". ETBrandEquity.com. September 26, 2024. Retrieved May 8, 2025.
- ↑ "5 things about AI you may have missed today: AI-enhanced resumes, ByteDance unveils StreamVoice, more". HT Tech. January 27, 2024. Retrieved May 22, 2025.
- ↑ PTI (March 24, 2022). "Netcore acquires 90% stake in U.S.-based Unbxd for $100 mn, plans IPO in a year". The Hindu. ISSN 0971-751X. Retrieved September 19, 2026.
- ↑ Mitchell, Sean. "Netcore.ai rebrand puts AI agents at marketing core". CMOtech India. Retrieved September 19, 2026.
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