MoneyFarm
 | |
| Type | Private |
|---|---|
| Industry | Digital Wealth Management |
| Founded | 2011 in Milan, Italy |
| Founders | |
| Headquarters | |
Number of locations | 3 offices |
Area served | |
Key people | |
| Products | |
| Services | |
| AUM |  £4.0 billion[1] |
Number of employees | 239 |
| Website | www |
Moneyfarm is an online investment advisor product that offers a robo-adviser. It is one of the largest digital wealth management companies in Europe, regulated by the FCA[2] (UK) and CONSOB[3] (ITA). The company that owns the product operates as MFM Investment Ltd.
Company background
[edit]Moneyfarm was founded in March 2011 by Paolo Galvani, chairman, and Giovanni Daprà, CEO. In March 2018, Moneyfarm launched digital SIPP, a self-invested personal pension.[4] Moneyfarm operates from offices in London, Milan, and Cagliari. Moneyfarm received £96 million in backing from Allianz, Poste Italiane, Cabot Square Capital, and Venture Capital fund, United Ventures.[5]
Product
[edit]Moneyfarm creates a profile based on a customer's investment target and risk propensity.[6] Through the product, customers can invest in commodities, real estate, bonds, and stocks. In 2025, a customer must invest at least £500 to use Moneyfarm.[7] It offers investment funds with seven tiers of risk. The company periodically rebalances the investments in a customer's portfolio. Customers can enroll their funds in a environmental, social, and governance program which generally comes up with elevated fees.[8] The product allows customers to manage their own investments or to hire an independent financial advisor.[7]
The Guardian journalist Holly Mead praised the product for making viewing a portfolio's components straightforward. She cited the ability to see how funds are allocated across geographical areas, asset categories, and market segments, along with a clear overview of them.[8]
References
[edit]- ↑ Moneyfarm: Acquisitions and swelling client base help wealth manager's assets surpass £4bn, 25 September 2024
- ↑ "Financial Conduct Authority". Register.fca.org.uk. 1 January 1990. Retrieved 12 June 2016.
- ↑ "Imprese di paesi terzi autorizzate in Italia con succursale". www.consob.it. Retrieved 3 September 2021.
- ↑ "Moneyfarm launches digital Sipp". 27 March 2018. Retrieved 14 May 2018.
- ↑ FinSMEs (9 November 2015). "MoneyFarm Raises €16M in Venture Capital Funding". Finsmes.com. Retrieved 12 June 2016.
- ↑ "Moneyfarm: investire online non è mai stato semplice come oggi". www.moneyfarm.com. Retrieved 13 April 2023.
- 1 2 "Cos'è e come funziona Moneyfarm? Guida pratica per investire i risparmi" [What is Moneyfarm and how does it work? A practical guide to investing your savings.]. la Repubblica (in Italian). 29 August 2025. Archived from the original on 27 September 2025. Retrieved 27 September 2025.
- 1 2 Mead, Holly (21 June 2025). "Investing apps: which offer the most for beginners?". The Guardian. Archived from the original on 27 September 2025. Retrieved 27 September 2025.
Further reading
[edit]- Walker, Peter (8 March 2016). "MoneyFarm acts over misleading advice status on website". Financial Times. Retrieved 19 June 2016.
- Shead, Sam (28 February 2016). "A former Morgan Stanley VP wants investors to trust his 'robo-advisor' app with their savings". Business Insider. Retrieved 19 June 2016.
- "Sedici milioni di euro, investimento record per MoneyFarm". Corriere della Sera (in Italian). 9 November 2015. Retrieved 19 June 2016.
- "Moneyfarm acquires German digital wealth outfit vaamo". Finextra. November 20, 2018
- "Wealth manager Moneyfarm wins Poste Italiane, Allianz backing". Reuters. September 26, 2019.
- Moneyfarm reaches £1.6 billion under management. Finextra. August 26, 2021.