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GetResponse

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From Wikipedia, the free encyclopedia
GetResponse S.A.
Formerly
  • Bizmaker
  • Implix
TypePrivate
Industry
Founded1998
FounderSzymon Grabowski
Headquarters
Gdańsk
,
Poland
Area served
Worldwide
Key people
  • Szymon Grabowski (CEO)
  • Aleksandra Grabowska
  • Maciej Ossowski (COO)[1]
  • Hanna Stopa (CFO)
  • Michael Leslie (CTO)[1]
  • Mateusz Kołodziejski (CMO)
ProductsGetResponse
Services
Revenue102,014,718.48 złoty (2018) Edit this on Wikidata
9,102,415.69 złoty (2018) Edit this on Wikidata
7,956,988.08 złoty (2018) Edit this on Wikidata
Total assets107,479,875.32 złoty (2018) Edit this on Wikidata
Number of employees
283 (2020) Edit this on Wikidata
Websitegetresponse.pl

GetResponse S.A. is a Polish technology company founded in 1998 and headquartered in Gdańsk, Poland,[2][3] that develops its namesake email marketing and marketing automation platform.[4][5]

The company's software supports email campaigns, website building, and webinar hosting, and since 2022, it has expanded into e-commerce personalization and content generation tools.[6] As of 2025, GetResponse reported net revenue of PLN 134.1 million.[2]

History

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Founding and early growth

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In 1996, Polish entrepreneur Szymon Grabowski launched an online tourism-advertising business Travel.com.pl that listed Polish guest houses and hotels.[7] In order to contact accommodation-listing partners at scale, Grabowski wrote his own bulk email-sending software, since no comparable tool was available on the Polish market. He launched the first version of this autoresponder in 1997.[8] Because the venture began when Grabowski was a minor, the initial business and its domain name were registered by his business partner. After the partnership broke up, Grabowski decided to rebuild the product from scratch.[8]

He launched the venture Bizmaker in 1998 in Gdynia, from the attic of a family house,[8][9] with $200 in starting capital.[3] The email-sending product was named GetResponse, while the legal entity later continued to operate as Implix.[10] To handle early transactions still as a minor, Grabowski was unable to secure a banking partner in the United States to process customer payments, and instead used the payment processor iBill.[7] GetResponse’s annual revenue grew from around PLN 200,000 in the company's earliest years to PLN 1 million by 2000,while it was financed solely from its own earnings, relying on word of mouth.[11] By 2004, Implix opened its first international customer-service office in Halifax.[9][12]

Around 2000, Implix launched several satellite products alongside GetResponse, including an ad-tracking tool, an expiring-domain-name finder, an e-book-creation tool, and a website builder. These products were developed until the company's 2014 rebranding.[13] In the mid-2000s, the company organized its product portfolio around its autoresponder, as well as network-marketing and search-engine marketing services.[14][15][16] In 2005, Grabowski founded an online-payment-processing company PayLane, to serve GetResponse. PayLane later took on outside clients and was sold to a third party in 2018.[17][18]

Polish-market entry

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Since its founding, Implix targeted the U.S. market, but only in 2010, while serving 150,000 businesses across 180 countries, Implix launched a dedicated Polish-language version of its platform, which followed a reported 1,000 Polish customers.[19] At the time, over 100,000 GetResponse accounts were sending over 8 billion emails a year.[20] By 2012, Implix had 100 employees serving 200,000 customers worldwide.[21] That year, the company released its mobile app and introduced a new logo built around a smiling-envelope symbol.[3]

In 2010, Grabowski founded a separate company ClickConference, to develop video-conferencing and webinar service, later rebanded ClickMeeting.[7][10]

Automation and product development

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In 2014, Implix, after its platform, was renamed GetResponse. The company introduced its behavioral analysis software to detect and block accounts attempting to send spam, as part of its efforts to maintain email deliverability.[10][12] In 2016, the company launched its own marketing-automation engine.[12] According to Grabowski, that year alone, customers sent 4 million messages and created 12,000 automated workflows using the tool, within 1 billion customer emails per month.[22] By late 2016, the company reported 350,000 customers worldwide, half of them in the United States, employed 300 people, and had further foreign offices including Moscow, and Kuala Lumpur.[22]

In April 2017, GetResponse opened its first U.S. office, in Boston, with a planned investment of $6 million.[4][5] At the time, the U.S. market accounted for 40 percent of GetResponse’s business, and the company held an estimated 2.17 percent of the U.S. email-marketing market, ranking sixth behind market leaders Mailchimp and Constant Contact, according to data cited by PCMag.[4]

In 2019, the company launched Autofunnel, a tool combining landing pages, email automation and paid-traffic management into a single sales-funnel builder.[23][24][25] That year, GetResponse's revenue declined by 8.5 percent, to PLN 91 million, amid competition from larger providers, while the company added 34,000 new customers.[26] In 2020, the company launched a website builder and a freemium plan that supported up to 500 contacts.[3][27]

AI tools and content monetization

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In January 2022, GetResponse converted to a joint-stock company.[2][10] In December 2022, the company acquired a Polish startup Recostream that developed an AI-driven personalized product-recommendation tool for e-commerce.[28][29][30] In 2023, GetResponse integrated its platform with Recostream's features including email drafting and marketing-campaign building tools.[28][31] In 2024, the company launched a content-monetization platform for online educators and independent creators.[32] In November 2023, the company reported serving 400,000 customers across over 180 markets.[33]

In August 2026, GetResponse appointed Michael Leslie, previously of Dynatrace, as chief technology officer, to simplify its technology stack and increase the use of AI in engineering.[1] As in 2026, GetResponse was funded solely by its founder (in 2016, Grabowski held 95 percent of the shares).[8][34][35][36]

Products and services

[edit]
GetResponse
DeveloperGetResponse S.A.
Release2016; 10 years ago (2016)
Platform
Type
LicenseProprietary
Websitegetresponse.pl

GetResponse develops subscription-based software for email marketing and marketing automation.[9] Its platform includes several e-commerce personalization tools including:[14][28][31]

Awards and recognition

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GetResponse and its products have received a number of industry awards, including recognition in Inc. magazine's ranking of the fastest-growing private U.S. companies, and a listing among G2Crowd's Top 25 Enterprise Software Products (2016).[12] In 2012, while trading as Implix, the company was named Poland's National Champion in the European Business Awards.[43] In 2013, the company was named a finalist in Stevie Awards.[44] In 2016, it won two bronze Stevie Awards, in a "best new product or service" category.[11][39]

In 2023 and 2024, GetResponse won the MarTech Breakthrough Awards in the fields of email marketing.[45][46]

References

[edit]
  1. 1 2 3 "GetResponse Appoints Michael Leslie as Chief Technology Officer to accelerate AI-powered lifecycle marketing". Adtech Today. 2026-08-27. Retrieved 2026-09-09.
  2. 1 2 3 "GETRESPONSE S.A. | KRS: 0000942075". BizRaport, citing Krajowy Rejestr Sądowy (KRS) (in Polish). Retrieved 2026-08-24.
  3. 1 2 3 4 "Behind GetResponse: Simon Grabowski's Journey to Building a Global Email Marketing Giant". Solution Suggest. 2022-05-29. Retrieved 2026-08-25.
  4. 1 2 3 "GetResponse's Brash CEO Is Coming to Conquer the US Market". PCMAG. 2017-04-21. Retrieved 2025-10-17.
  5. 1 2 Nelson, Jess (2017-10-05). "GetResponse Opens Boston Office, First In U.S." MediaPost. Retrieved 2025-10-17.
  6. ↑ "Szymon Grabowski - GETRESPONSE". EY Przedsiębiorca Roku (in Polish). 2015-03-12. Retrieved 2026-08-30.
  7. 1 2 3 "Szymon Grabowski: Nikt mnie nie nauczył, że powinienem się ograniczać" [Szymon Grabowski: Nobody taught me that I should limit myself]. Forbes (in Polish). 2022-05-25. Retrieved 2026-08-30.
  8. 1 2 3 4 ""Brak inwestora to najlepsze, co nam się przydarzyło". Trójmiejski GetResponse ma 350 tysięcy klientów na całym świecie" ["Not having an investor was the best thing that ever happened to us." Tricity GetResponse has 350,000 customers worldwide]. INNPoland.pl (in Polish). 2016-10-13. Retrieved 2026-08-30.
  9. 1 2 3 4 Mukherjee, Ritoban (2022-04-26). "GetResponse Email Marketing Review: Pros & Cons, Features, Ratings, Pricing and more". TechRadar. Retrieved 2026-08-25.
  10. 1 2 3 4 "GETRESPONSE, KRS 0000942075". KRS/CEIDG registry data – via Rejestr.io.
  11. 1 2 "O przypadkowym pomyśle, który podbił cały świat – GetResponse". Marketing i Biznes (in Polish). 2017-01-27. Retrieved 2026-09-16.
  12. 1 2 3 4 5 "O GetResponse | Kompletna platforma email marketingowa". GetResponse (in Polish). Retrieved 2026-08-30.
  13. ↑ "Implix, Parent Company of GetResponse, Is Changing Its Name". PRWeb. 2014-10-29. Retrieved 2026-09-16.
  14. 1 2 Milkowski, Christopher. "Products of Implix". implix.com. Archived from the original on 2006-01-07. Retrieved 2026-09-16.
  15. ↑ Milkowski, Christopher. "Network Marketing Solutions, Technology and Software". implix.com. Archived from the original on 2006-01-10. Retrieved 2026-09-16.
  16. ↑ Milkowski, Christopher. "Search Engine Marketing and Optimization - SEO service". implix.com. Archived from the original on 2006-01-10. Retrieved 2026-09-16.
  17. ↑ O'Hear, Steve (2013-01-21). "PayLane Brings Its Startup-Friendly Online Payments To Germany, Following UK, Ireland And Poland". TechCrunch. Retrieved 2026-08-30.
  18. ↑ Nowacki, Bartosz (2018-03-06). "Doradzaliśmy Centrum Rozliczeń Elektronicznych Polskie ePłatności S.A. w nabyciu PayLane sp. z o.o." MFW Fiałek (in Polish). Retrieved 2026-08-30.
  19. ↑ Kusiciel, Paweł (2010-08-12). "GetResponse w Polsce: Tysiąc klientów w dwa miesiące" [GetResponse in Poland: One Thousand Customers in Two Months]. Dziennik Internautów (in Polish). Retrieved 2026-08-30.
  20. ↑ "GetResponse czy będzie sukcesem w Polsce?" [Will GetResponse be a success in Poland?]. Antyweb (in Polish). 2010-09-22. Retrieved 2026-08-30.
  21. ↑ Gawrychowski, Mariusz (2012-03-15). "High-tech made in Poland". Puls Biznesu (in Polish). Retrieved 2026-08-30.
  22. 1 2 Marczak, Grzegorz (2016-11-21). "Szymon Grabowski: "Mamy teraz 350 tysięcy klientów, połowa pochodzi ze Stanów Zjednoczonych" [Szymon Grabowski: "We now have 350,000 customers, half of whom come from the United States]. Antyweb (in Polish). Retrieved 2026-08-30.
  23. 1 2 "GetResponse uruchamia nową funkcjonalność – Autofunnel". NowyMarketing (in Polish). 2019-06-10. Retrieved 2026-09-09.
  24. 1 2 "Autofunnel - rozkręcenie biznesu online nigdy nie było prostsze". Antyweb (in Polish). 2019-06-11. Retrieved 2026-09-09.
  25. 1 2 "Kreator Landig Pages – nowa funkcjonalność GetResponse". MamStartup (in Polish). 2026-09-10. Retrieved 2026-09-09.
  26. ↑ "GetResponse: wpływy zmalały o 8,5 proc., więcej od dużych firm - 34 tys. nowych klientów". WirtualneMedia.pl (in Polish). 2020-07-31. Retrieved 2026-09-09.
  27. 1 2 "GetResponse wprowadza darmowy plan dla firm budujących swoją obecność online". MamStartup (in Polish). 2026-09-10. Retrieved 2026-09-09.
  28. 1 2 3 4 "Email marketing outfit GetResponse acquires Recostream, an AI-driven personal recommendation engine". Tech.eu. 2022-12-15. Retrieved 2025-11-25.
  29. ↑ Schultz, Ray (14 December 2022). "Email Platform GetResponse Acquires Recostream". www.mediapost.com. Retrieved 2025-11-25.
  30. ↑ "Marketing: GetResponse przejmuje Recostream". MMPonline (in Polish). 2022-12-21. Retrieved 2026-09-09.
  31. 1 2 Williams, Owain (2024-06-19). "GetResponse AI website builder review 2024". TechRadar. Retrieved 2026-08-25.
  32. ↑ "„Polski Biznes dla Ukrainy" – ruszyła akcja pomocowa polskich przedsiębiorców". NowyMarketing (in Polish). 2022-03-01. Retrieved 2026-09-09.
  33. ↑ "25 lat innowacji w emailach: Podróż GetResponse". GetResponse (in Polish). 2024-01-03. Retrieved 2026-09-09.
  34. ↑ Domaradzki, Krzysztof (2016-10-26). "Król internetowego marketingu". Forbes (in Polish). Retrieved 2026-09-09.
  35. ↑ "Działania online marketingowe z GetResponse". MamStartup (in Polish). 2026-09-10. Retrieved 2026-09-09.
  36. ↑ "Polskie MarTechy produktem eksportowym. Oceniamy rodzime startupy zajmujące się marketingiem". MamStartup (in Polish). 2026-09-10. Retrieved 2026-09-09.
  37. ↑ "Rozwiązania marketingowe dla branży edukacyjnej | GetResponse MAX". GetResponse (in Polish). Retrieved 2026-09-29.
  38. ↑ "Oprogramowanie do Marketing Automation | Cykle automation". GetResponse (in Polish). Retrieved 2026-09-29.
  39. 1 2 "GetResponse laureatem prestiżowych nagród Stevie® 2016". MamStartup (in Polish). 2026-09-29. Retrieved 2026-09-29.
  40. ↑ "Rekomendacje produktowe AI". GetResponse (in Polish). Retrieved 2026-09-29.
  41. ↑ "„Polski Biznes dla Ukrainy" – ruszyła akcja pomocowa polskich przedsiębiorców" ["Polish Business for Ukraine" - an aid campaign for Polish entrepreneurs has been launched]. NowyMarketing (in Polish). 2022-03-01. Retrieved 2026-09-29.
  42. ↑ "Promuj i sprzedawaj swoją wiedzę online z GetResponse". GetResponse (in Polish). Retrieved 2026-09-29.
  43. ↑ "Trójmiejska firma Implix powalczy w finale konkursu European Business Awards" [The Tri-City company Implix will compete in the finals of the European Business Awards competition]. Dziennik Bałtycki (in Polish). 2012-11-10. Retrieved 2026-09-29.
  44. ↑ "GetResponse Finalist in 2013 STEVIE Awards". Direct Selling Facts, Figures and News. 2013-02-02. Retrieved 2026-09-29.
  45. ↑ "2023 Winners". MarTech Breakthrough Awards. Retrieved 2025-11-25.
  46. ↑ "GetResponse won 2024 MarTech Breakthrough for Email Marketing Innovation". MarTech Cube. 2024-09-13. Retrieved 2025-11-25.
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