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Franchising Company

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From Wikipedia, the free encyclopedia

Franchising Company S.R.L.
TypeSociedad de responsabilidad limitada
IndustryFranchising, consulting, brand licensing
Founded29 June 2010; 16 years ago (2010-06-29)
HeadquartersPalermo Soho,
Buenos Aires
,
Argentina
Key people
Marcelo Schijman
Fabián Slisaransky
Fernanda Núñez
Websitewww.franchising-company.com

The Franchising Company S.R.L. is an Argentine consultancy based in Buenos Aires that works in the development, commercialization and legal structuring of franchises and brand licences.[1][2][3][4] The company operates within the Argentine franchise market, a sector described by the International Trade Administration of the United States Department of Commerce as part of the country's retail and services landscape.[5][6][7][8][9][10]

History

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Franchising Company had been constituted in June 2001 in Buenos Aires, with a corporate purpose covering franchise advisory services, franchise commercialization, and the development and commercialization of brand licences.[11]

Marcelo Schijman and Fabián Slisaransky are tye directors of the consultancy.[1][2] The company website lists Schijman as founding partner and Slisaransky as director of the legal area; Fernanda Núñez is listed as general manager for franchise development.[3]

By the mid-2020s, the Franchising Company has more than two decades of activity and hundreds of brands developed as franchises or licences.[1][2][12][4] The company's own client list includes brands in gastronomy, fashion, retail, services, beauty, health and training, among them Lucciano's, Guolis, Mi Gusto, Arredo, Colombraro, Lidherma, Quiksilver, Reef, Montagne and Portsaid.[3][13]

Activity

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Franchising Company advises businesses seeking to expand through franchise or licence models.[1][3][4][14] Its services include the definition of business models, franchise formats, investment projections, commercial dossiers, legal documentation and operating manuals.[3] The firm also lists services connected with franchise granting, brand licensing, trademark registration, legal documentation and retail marketing.[3]

In 2021, Marcelo Schijman and Fabián Slisaransky participated in an English-language foreign trade training programme organized by investBA and Santander. The programme listed them as speakers from Franchising Company for a session on marketing, trademark registration and international positioning.[15]

Schijman has also been quoted in Argentine business media on franchise-market conditions, including the entry of foreign brands into Argentina, the international expansion of Argentine franchise brands and changes in franchise formats.[16][17][18][19][20][21][22][23][24][25][6][9][8]

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Franchising Company organizes Franchising Trends, an event focused on the Argentine franchise sector.[1][26][27][28][29] The Guía Argentina de Franquicias profile of the company describes the event as a press event that had reached eighteen editions by the mid-2020s.[1]

The 2024 edition was held on 26 November at Torre Macro in Puerto Madero, Buenos Aires, and was presented by journalist Javier Fabracci.[26][29] According to the company's account of the event, participants included businesspeople, representatives of franchise brands and figures connected with the sector.[26]

In 2025, Banco Macro hosted a Franchising Trends meeting focused on networking, digital communication and franchise-sector trends.[30][31] The event included recognitions for brands such as Bagels & Bagels, Café Martínez, Crosta Pizza, Guolis, Lidherma, Lucciano's and The Coffee Store, among others.[30][32][31]

Awards and recognition

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In 2026, Franchising Company received the Premio Mercurio (Mercury Prize) for marketing excellence in the SME Consulting category, awarded by the Argentine Marketing Association.[33][34][35] The firm had been a finalist for the same award in 2008.[33]

That same year, at the tenth-anniversary event of the Guía Argentina de Franquicias, the company was among the consultants and providers recognized for their role in developing that industry publication.[36][37]

The company has also received the Dale Carnegie Maximum Merit Award and a distinction from the Argentine Association of Brands and Franchises for ethics, commitment, professionalism, and equity.[38]

References

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  1. 1 2 3 4 5 6 "Franchising Company | Desarrollo de Franquicias". Guía Argentina de Franquicias (in Spanish). Retrieved 3 May 2026.
  2. 1 2 3 "Franchising Company | Desarrollo de Franquicias". Guía Argentina de Franquicias (in Spanish). Retrieved 7 May 2026.
  3. 1 2 3 4 5 6 "Franchising Company SRL - Desarrollo de franquicias en Argentina". Franchising Company (in Spanish). Retrieved 3 May 2026.
  4. 1 2 3 "Catálogo de Socios Consultores de la AAMF". Asociación Argentina de Marcas y Franquicias (in Spanish). Retrieved 3 May 2026.
  5. ↑ "Argentina Franchising". International Trade Administration. U.S. Department of Commerce. 20 November 2025. Retrieved 3 May 2026.
  6. 1 2 "El sistema de franquicias apuesta a la consolidación: prevén 4.000 nuevos locales y el desembarco de 200 marcas en 2026". Forbes Argentina (in Spanish). 25 December 2025. Retrieved 7 May 2026.
  7. ↑ Longo, Karina (2 January 2023). "La industria de las franquicias crece por encima de los dos dígitos". El Cronista (in Spanish). Retrieved 7 May 2026.
  8. 1 2 Rodríguez Freire, Joaquín (22 March 2023). "El año de las oportunidades". Ámbito Financiero (in Spanish). Retrieved 7 May 2026.
  9. 1 2 Longo, Karina (20 March 2026). "¿Inversión o puesto de trabajo? El doble "efecto refugio" de las franquicias en un año de reconfiguración". Forbes Argentina (in Spanish). Retrieved 7 May 2026.
  10. ↑ Longo, Karina (16 October 2025). "Innovación aplicada: 5 nuevos negocios que redefinen la escalabilidad con sello argentino". Forbes Argentina (in Spanish). Retrieved 7 May 2026.
  11. ↑ "FRANCHISING COMPANY S.R.L. - 08/07/2010". Dateas (in Spanish). Boletín Oficial de la República Argentina. 8 July 2010. Retrieved 3 May 2026.
  12. ↑ "Franchising Company SRL: 25 años convirtiendo negocios en franquicias". Info Argentum (in Spanish). 27 April 2026. Retrieved 3 May 2026.
  13. ↑ "Base de datos". La Nación (in Spanish). 18 September 2006. Retrieved 3 May 2026.
  14. ↑ Ponce, María Rosa (15 July 2022). "El mundo de las niñeras y cuidadoras tiene ImagoToi, una franquicia nacida en Jesús María que ya opera en Buenos Aires y Neuquén". InfoNegocios (in Spanish). Retrieved 7 May 2026.
  15. ↑ "Talks on Foreign Trade". investBA. Buenos Aires City Government. 28 October 2021. Retrieved 3 May 2026.
  16. ↑ "Las marcas extranjeras que estarían mirando la Argentina: cuáles son y cuándo llegarían". Forbes Argentina (in Spanish). 24 March 2025. Retrieved 3 May 2026.
  17. ↑ Espina, Mariano (28 January 2025). "Decathlon a la Argentina: cuáles son las marcas que llegan al país y por qué". Bloomberg Línea (in Spanish). Retrieved 3 May 2026.
  18. ↑ "Destinos internacionales receptivos a las franquicias argentinas: cuáles son y cómo conquistarlos". Forbes Argentina (in Spanish). 19 April 2025. Retrieved 3 May 2026.
  19. ↑ Scarpinelli, Luján (14 October 2012). "Cómo subirse a un negocio rentable". La Nación (in Spanish). Retrieved 3 May 2026.
  20. ↑ Velázquez, Jorge (28 June 2024). "Franquicias: qué deben hacer las empresas para lograr una experiencia exitosa, según los consejos de seis expertos". Ámbito Financiero (in Spanish). Retrieved 3 May 2026.
  21. ↑ "Cuáles son las claves para vender franquicias en el exterior". iProfesional (in Spanish). 12 February 2008. Retrieved 3 May 2026.
  22. ↑ Mafud, Laura (18 April 2013). "Decidirse a franquiciar". El Cronista (in Spanish). Retrieved 7 May 2026.
  23. ↑ Longo, Karina (16 July 2024). "Franquicias en América Latina: los rubros más demandados, qué buscan los inversores y el rol de la IA en el sector". Forbes Argentina (in Spanish). Retrieved 7 May 2026.
  24. ↑ Longo, Karina. "Franquicias en América Latina: los rubros más demandados, qué buscan los inversores y el rol de la IA en el sector". Forbes Uruguay (in Spanish). Retrieved 7 May 2026.
  25. ↑ "¿Se puede franquiciar cualquier servicio?". Historias que inspiran (in Spanish). 10 May 2019. Retrieved 7 May 2026.
  26. 1 2 3 "Franchising Trends 2024: la 18° edición redefine el futuro de las franquicias en Argentina". Franchising Company (in Spanish). 26 November 2024. Retrieved 3 May 2026.
  27. ↑ "Premian a Banco Comafi en Franchising Trend". Banco Comafi (in Spanish). Retrieved 7 May 2026.
  28. ↑ "La Guía Argentina de Franquicias distinguida en el Franchising Trends". Guía Argentina de Franquicias (in Spanish). Retrieved 7 May 2026.
  29. 1 2 "Franchising Trends 18° edición". Federación de Comercio e Industria de la Ciudad de Buenos Aires (in Spanish). Retrieved 7 May 2026.
  30. 1 2 "Banco Macro fue sede de un debate sobre las nuevas tendencias en franquicias y premió a las más destacadas". Ámbito Financiero (in Spanish). 3 September 2025. Retrieved 3 May 2026.
  31. 1 2 "Franchising Trends 2025: con gran convocatoria se realizó la cuarta edición del evento de franquicias". Noticias d (in Spanish). 3 September 2025. Retrieved 7 May 2026.
  32. ↑ "Franchising Trends 2025: networking, premios y datos del sector". Guía Argentina de Franquicias (in Spanish). 4 September 2025. Retrieved 3 May 2026.
  33. 1 2 "Franchising Company – Desarrollo de Franquicias". Guía Argentina de Franquicias. Retrieved 27 April 2026.
  34. ↑ "Franchising Company SRL: 25 años convirtiendo negocios en franquicias". Info Argentum. 27 April 2026. Retrieved 27 April 2026.
  35. ↑ "Ganadores del Premio Mercurio". Asociación Argentina de Marketing. Retrieved 27 April 2026.
  36. ↑ "El franchising argentino celebró 10 años de la GAF". Guía Argentina de Franquicias. 20 March 2026. Retrieved 27 April 2026.
  37. ↑ "Celebración por los 10 años de la Guía Argentina de Franquicias". Guía Argentina de Franquicias. Retrieved 27 April 2026.
  38. ↑ "Franchising Company SRL: 24 años convirtiendo negocios en franquicias desde Palermo". Info Argentum. 27 April 2026. Retrieved 27 April 2026.
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