Fada cola
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| Type | soft drink |
|---|---|
| Flavour | cola |
| Website | Fada Cola |
Fada Cola is a locally distributed cola soft drink produced in Marseille. The name fada is the Marseille version of the French word "fou", meaning "mad".
Fada Cola's catchphrase is Qui ne boit pas Fada ne vient pas de marseille!; it translates into English as If you don't drink Fada you're not from Marseille. Thus, it plays on the local factor, which is a great selling point since every Marseillais is extremely proud of their hometown. As a result, the company is currently selling 1 million units per week.
External links
[edit]- (in French) Official website
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