Draft:Ysabel Mora
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| Type | Private |
|---|---|
| Industry | Apparel |
| Founded | 1988 |
| Founder | Isabel Mora |
| Headquarters | Xàtiva, Valencia, Spain |
Area served | Europe and Latin America |
| Key people | Javier Mora, chairman; Enrique Aparicio, chief executive officer |
| Website | ysabelmora |
Ysabel Mora is a Spanish family-owned apparel company headquartered in Xàtiva, Valencia. Founded and owned by the Mora family, the company has been led by chief executive officer Enrique Aparicio since 2021.[1]
The company designs and distributes lingerie, underwear, hosiery, shapewear, swimwear, sportswear, thermal clothing, loungewear, and apparel for men and children.[2]
Operations
[edit]Ysabel Mora distributes its products through wholesale retailers, department stores, online marketplaces, ecommerce platforms, and company-operated stores. Its products have been sold through retailers including El Corte Inglés and marketplaces including Amazon and Zalando.
The company’s headquarters, warehouses, and principal logistics facilities are located in Xàtiva, Valencia.[3] It originated in l’Alcúdia de Crespins, also in the province of Valencia.
Spain is the company’s largest market. It also operates in other European and Latin American markets.[1][2][4][5]
As of 2026, Ysabel Mora operates four company-owned stores, located in Bonaire shopping center in Aldaia, Sagunto, Xanadú shopping center in Arroyomolinos, Madrid, and Calle Colón in Valencia.[6]
History
[edit]Ysabel Mora was founded by Isabel Mora in l’Alcúdia de Crespins, Valencia, in 1988. The company initially acquired, reconditioned, and resold surplus textile products from other manufacturers.[1][3][7][6]
In 2004, it began producing its own designs and collections under the Ysabel Mora name.[3][7][8]
Management later passed to the founder’s son, Javier Mora, who served as chief executive officer and oversaw the expansion of the company’s product range and international distribution.[4]
In 2020, Ysabel Mora launched a business-to-business ecommerce platform.
In December 2021, Enrique Aparicio was appointed chief executive officer.[5] Javier Mora subsequently became chairman.[8]
In 2022, the company launched a direct-to-consumer online store.
In 2023, Ysabel Mora expanded its distribution in Latin America through commercial partners in Mexico and Venezuela. It reported revenue of €54.8 million for the fiscal year ending June 30, 2023.[2] That year, Ysabel Mora was a finalist in the Best Rookie eCommerce category at the Spanish Ecommerce Awards.
In December 2023, the company opened its first company-operated store at the Bonaire shopping center in Aldaia, Valencia.
For the fiscal year ending June 30, 2024, Ysabel Mora reported revenue of approximately €58 million.
The company later opened stores in Sagunto and at the Xanadú shopping center in Arroyomolinos, Madrid. In August 2026, it opened a store on Calle Colón in Valencia.
In 2026, Spanish actress Paula Echevarría became a commercial ambassador for the company’s lingerie line.
References
[edit]- 1 2 3 "Ysabel Mora empieza la segunda fase de plan estratégico y prevé aterrizar en México en 2024". www.modaes.com (in Spanish). 2023-06-06. Retrieved 2026-09-09.
- 1 2 3 "Ysabel Mora acelera: ebitda a doble dígito y un nuevo plan estratégico". www.modaes.com (in Spanish). 2024-02-06. Retrieved 2026-09-09.
- 1 2 3 "Ysabel Mora roza los 60 millones y sigue ampliando su red en Latinoamérica". www.modaes.com (in Spanish). 2024-07-04. Retrieved 2026-09-10.
- 1 2 "Ysabel Mora se refuerza en hombre para crecer un 10%". www.modaes.com (in Spanish). 2019-09-20. Retrieved 2026-09-10.
- 1 2 "Ysabel Mora pronostica ventas de 55 millones en 2023 y refuerza su equipo con cuatro fichajes". www.modaes.com (in Spanish). 2023-01-20. Retrieved 2026-09-10.
- 1 2 "Ysabel Mora lleva su ecommerce para clientes multimarca a 35 mercados". www.modaes.com (in Spanish). 2022-07-26. Retrieved 2026-09-10.
- 1 2 "Ysabel Mora pone Latinoamérica en el punto de mira para alcanzar treinta millones en 2017". www.modaes.com (in Spanish). 2017-07-12. Retrieved 2026-09-10.
- 1 2 "Ysabel Mora apunta a 45 millones de euros en ventas y acelera online". www.modaes.com (in Spanish). 2022-01-19. Retrieved 2026-09-10.