Draft:SafeGold
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| SafeGold | |
| Type | Private |
| Industry | Financial technology |
| Founded | 2017 |
| Founders | Gaurav Mathur Somasundaram Palamadairamaswamy |
Area served | Worldwide |
| Key people |
|
| Revenue | ₹6,867 crore (US$710 million) (FY2025) |
| Website | www |
SafeGold is a digital gold platform with operations in India, Thailand and the United Arab Emirates, and a corporate presence in Singapore.[1]
Founded in 2017, it operates a business-to-business-to-consumer platform that allows partner companies to offer digital gold and other precious-metals-linked products to their customers. As of 2025, SafeGold was the largest digital gold platform in India, holding approximately 45% market share by volume.[2][3]
In 2024, the Financial Times and Statista ranked SafeGold ninth among Indian companies in their annual High Growth Companies Asia-Pacific list.[4][5]
History
[edit]SafeGold was incorporated in 2017 by Gaurav Mathur. Mathur is an alumnus of the Indian Institute of Management Ahmedabad and previously co-founded India Equity Partners, a private equity firm that raised $350 million for its first fund. He also served on the board of Manappuram Finance, a gold-loan company.[6]
Rhea Chaterji, a law graduate of the London School of Economics, joined as co-founder and chief operating officer, having previously held roles at KPMG India and Startupbootcamp. Yash Bhansali, a graduate of the NYU Stern School of Business, joined as co-founder and chief executive officer of SafeGold's international operations. He had previously worked in EY's digital and innovation practice and at On Deck.
The company raised its first seed round in April 2017, with investors including Pravega Ventures, BEENEXT, InVent Capital and World Gold Council (India) Private Limited, a subsidiary of the World Gold Council.[7]
In 2020, SafeGold partnered with Amazon Pay and PhonePe to offer digital gold on the Amazon platform, with purchases starting from ₹5. In 2021, Tanishq, a jewellery brand of Titan Company and a subsidiary of the Tata Group, launched a co-branded digital gold product built on SafeGold's platform. In October 2022, SafeGold launched GAINS (Gold Accumulation and Investment Network by SafeGold), a platform for customers to lease digitally held gold to jewellers.[8][9][10]
The company subsequently expanded its operations into the United Arab Emirates, launching its digital gold offering through Liv, the digital banking platform of Emirates NBD, and e& money, the fintech platform of e&. The partnership with e& money enabled users in the UAE to buy, sell and redeem physically backed 24-karat gold through its digital platform.[7]
In May 2026, SafeGold co-founded the Digital Precious Metals Assurance Council of India alongside Augmont, PhonePe, Gullak and MMTC PAMP, a self-regulatory body for digital gold platforms in India.[11]
Operations
[edit]Platform structure
[edit]SafeGold provides digital gold infrastructure to partner platforms, which distribute the product to end customers.[7][11]
As of June 2026, SafeGold reported more than 83 million users globally and processed more than 4.5 million transactions per day.[12][13]
Each gold purchase made through a SafeGold-enabled platform results in an equivalent quantity of 24-karat gold, with a stated purity of 99.5%, being physically allocated to the customer in a vault operated by Brink's. Legal title to the gold rests with the customer, and the gold does not appear on SafeGold's balance sheet.
Vistra ITCL (India) Limited, an independent trustee, audits customer holdings and verifies that each gram recorded in a customer account is matched by physical gold held at the Brink's vault. Brink's holds a global insurance policy covering stored gold.[7][11]
Partnerships
[edit]Its digital gold products have been made available through Amazon Pay, PhonePe, Jio, CRED, and Jupiter. In 2021, SafeGold and Tanishq, a jewellery brand of Titan Company, launched a co-branded digital gold product. SafeGold has also partnered with CaratLane, allowing customers to redeem eligible digital gold holdings for physical jewellery at its outlets. In November 2022, SafeGold announced a partnership with the Dubai Multi Commodities Centre (DMCC) to explore the development of a gold-backed digital assets ecosystem for the Middle East.[14][9]
Recognition
[edit]The Financial Times and Statista ranked SafeGold ninth among Indian companies in the High-Growth Companies Asia-Pacific 2024 list, with an absolute revenue growth rate of 732% over the period from 2019 to 2022. The list ranks companies in the Asia-Pacific region by compound annual revenue growth, with a minimum qualifying CAGR of 15.1%.[4][5]
References
[edit]- ↑ Motiani, Preeti (2022-10-18). "lease digital gold: Now you can earn rent on your digital gold, but should you go for it?". Economic Times. Retrieved 2026-09-28.
- ↑ Tyagi, Amit (2022-10-26). "गोल्ड प्लेटफॉर्म Safe Gold ने लांच किया गेन सेवा, डिजिटल सोना लीज पर दे कर पाएं हाई रिटर्न" (in Hindi). The Economic Times Hindi. Retrieved 2026-09-28.
- ↑ कुमार, संजीत (2022-10-19). "खुशखबरी! अब Digital Gold को लीज पर देकर करें सोने में कमाई, इस कंपनी ने शुरू की नई स्कीम". Zee Business. Retrieved 2026-09-28.
- 1 2 Standard, Business (2024-03-22). "71 Indian companies on FT's Asia Pacific top 500 high-growth list". Business Standard. Retrieved 2026-09-28.
{{cite web}}:|first=has generic name (help) - 1 2 Devanesan, Johanan (2024-03-27). "Meet the 40 Fastest Growing Fintechs in Asia Pacific According to the Financial Times". Fintech Singapore. Retrieved 2026-09-28.
- ↑ Mali, Krishna (2022-07-27). "In conversation with Gaurav Mathur, Managing Director & Founder of SafeGold". TechGraph. Retrieved 2026-09-28.
- 1 2 3 4 Datt, Akshay (2025-08-16). "Gaurav Mathur & SafeGold: The Investor's Playbook for Building a Profitable ₹6100 Crore Fintech". The Founder Thesis Podcast. Retrieved 2026-09-28.
- ↑ "Airtel Payments Bank launches gold investment platform in partnership with SafeGold". ET Telecom. 2021-05-13. Retrieved 2026-09-28.
- 1 2 Rajendran, Dhanya (2020-08-21). "Amazon is now letting you buy digital gold starting from Rs 5". The News Minute. Retrieved 2026-09-28.
- ↑ Gupta, Vaishnavi (2017-12-13). "PhonePe Join Hands With SafeGold For Digital Gold Product". Indian Retailer. Retrieved 2026-09-28.
- 1 2 3 Standard, Business (2022-09-29). "Digital gold firm SafeGold plans metal leasing for India's jewellers". Business Standard. Retrieved 2026-09-28.
{{cite web}}:|first=has generic name (help) - ↑ Nguyen, Hien (2025-11-23). "Renting out bullion: How the rich are generating income from their idle gold". VnExpress International. Retrieved 2026-09-28.
- ↑ Manchanda, Mukul (2025-11-26). "SafeGold clocks Rs 6,867 Cr in gold transactions in FY25; turns EBITDA positive". Entrackr. Retrieved 2026-09-28.
- ↑ லோகநாயகி, நா. (2025-06-22). "Gold Investments: சுடும் தங்கம் விலை.. ரூட்டை மாற்றிய முதலீட்டாளர்கள்.. இப்போ எங்க இன்வெஸ்ட் பண்றாங்க தெரியுமா?" (in Tamil). The Economic Times Tamil. Retrieved 2026-09-28.