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Draft:NewMedia Creative Technology Studio

From Wikipedia, the free encyclopedia


NewMedia is a creative technology studio specializing in immersive audiovisual experiences, fulldome shows and 3D projection mapping. The studio applies technology to live events and immersive installations and has developed projects internationally.

History

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The studio was active in Madrid by 2013, when it produced the Audi A3 Sportback launch experience in Madrid and Barcelona.[1] In 2014, NewMedia received a Gold Award at the Eventoplus Awards for the technical production of the Audi A3 Sportback experience.[2][3] In 2015, the studio worked on immersive productions for Iberia Express and HP Inc.[4][5] In 2016, NewMedia co-organized Immersive Festival Madrid with FDDB.org and the Complutense University of Madrid, described by Digital AV Magazine as the first event of its kind in Spain.[6]

NewMedia designed a permanent 3D projection-mapping installation at the Melody Maker Hotel in Cancún, Mexico. The installation covered approximately 7,000 square metres of the hotel's façade and used 16 projectors.[7]

NewMedia and the Polytechnic University of Madrid (UPM) developed a project called DOMO 360 in Madrid in 2020, a permanent immersive venue based on a 22-meter geodesic dome with an internal projection system providing a 360-degree fulldome experience.[8][9]

In 2022, NewMedia won a tender to produce a 3D projection-mapping installation on Beverly Hills City Hall. The project was subsequently covered by the Argentine newspaper Clarín.[10]

In 2026, NewMedia designed and launched the MetaHuman Choir at IMEX Frankfurt. The project is an AI-driven interactive experience based on digital characters, or MetaHumans. BizBash featured the project in its coverage of new event technology.[11]

References

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  1. ↑ "Madrid y Barcelona viven la experiencia Audi A3 Sportback". Eventoplus. 21 March 2013. Retrieved 8 September 2026.
  2. ↑ "Premios eventoplus 2014: oro al mejor montaje técnico para New Media Creative Technology Studio". Eventoplus. 8 September 2014. Retrieved 8 September 2026.
  3. ↑ Campo, Daniel (11 July 2014). "Mini Metro Race y Tango reciben el Gran Premio de Eventoplus 2014". El Publicista. Retrieved 9 September 2026.
  4. ↑ "Iberia Express celebra sus logros con la proyección de un vuelo virtual entre Madrid y Tenerife". Digital AV Magazine. 23 September 2015. Retrieved 8 September 2026.
  5. ↑ "La nueva HP Inc se presenta en sociedad en el Domo Complutense con proyecciones de 360º". Digital AV Magazine. 6 November 2015. Retrieved 8 September 2026.
  6. ↑ "Immersive Festival Madrid 2016 abre sus puertas con Christie como socio tecnológico". Digital AV Magazine. 18 May 2016. Retrieved 8 September 2026.
  7. ↑ "Datapath ayuda a iluminar el gigantesco mapping permanente del hotel Melody Maker". Digital AV Magazine. 20 March 2019. Retrieved 8 September 2026.
  8. ↑ "Domo se presenta como un espacio inmersivo para eventos de alto impacto emocional". Digital AV Magazine. 25 June 2020. Retrieved 8 September 2026.
  9. ↑ "DOMO 360". esmadrid.com. Madrid Destino Cultura Turismo y Negocio. Retrieved 8 September 2026.
  10. ↑ "Un argentino ganó la licitación para reinaugurar una torre icónica de Beverly Hills". Clarín. 17 February 2023. Retrieved 27 September 2026.
  11. ↑ "Event Tech Check: Must-See New Tools for Badge Printing, Exhibitor Engagement, and More". BizBash. 2 June 2026. Retrieved 8 September 2026.
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