Draft:David Vinjamuri
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Comment: In accordance with Wikipedia's Conflict of interest guideline, I disclose that I have a conflict of interest regarding the subject of this article. Ospreypoet (talk) 18:05, 17 June 2026 (UTC)
David Vinjamuri | |
|---|---|
| Education | Swarthmore College (BA) The Fletcher School at Tufts University (MA) |
| Occupations | Author, academic, library space planner |
| Employer | New York University |
| Known for | Library space planning, Accidental Branding |
| Title | Adjunct Associate Professor of Marketing |
| Term | 2018–present (Pleasantville Trustee) |
David Vinjamuri is an American author, library space planner, and academic. He is an Adjunct Associate Professor of Marketing at New York University's School of Professional Studies and the principal of ThirdWay Space, a consultancy focused on applying retail analytics to public library design. He is also a local public official, serving as a trustee for the Village of Pleasantville, New York.[1]
Early life and education
[edit]Vinjamuri graduated with high honors from Swarthmore College, earning an undergraduate degree in political science. He later attended The Fletcher School of Law and Diplomacy at Tufts University as a Citicorp/Walter Wriston Scholar, where he received a Master of Arts in Foreign Affairs.[1]
Career
[edit]Corporate marketing and academia
[edit]Vinjamuri spent nearly twenty years in corporate brand marketing, holding positions at companies including Johnson & Johnson, where he worked as a product director, and the Coca-Cola Fountain division.[1] He later held corporate marketing roles at DoubleClick, Save.com, and Rostam, LLC.
In 2004, Vinjamuri joined the adjunct faculty at New York University, teaching in the Master of Science in Integrated Marketing program. He was promoted to Adjunct Assistant Professor in 2015, and to Adjunct Associate Professor in 2021 following a faculty committee review of his teaching effectiveness, classroom observations, and scholarly contributions. From 2011 to 2021, he was also a regular contributor to Forbes.com, writing the "Brand Truth" column, which received over one million views.
Library advocacy and space planning
[edit]Since 2012, Vinjamuri has specialized in adapting private-sector retail merchandising and consumer research practices for public libraries. Through his firm, ThirdWay Space, he has executed municipal space-utilization audits and layout designs for over 100 libraries across 25 U.S. states.[2] His documented consultancies include leading the space allocation master plan for the Park Ridge Public Library in Illinois,[3] and serving as a lead designer alongside regional architects for the Washington County Gray Branch Library facility launch.[4]
In 2015, his work inspired the "Soon to Be Famous Illinois Author Contest," which received the John Cotton Dana Library Award for Public Relations presented by the American Library Association.[5] In 2019, the Public Library Association published his official manual on public facility design.[6] He has also contributed to industry publications including Library Journal and Publishers Weekly.[7]
Media and speaking engagements
[edit]Vinjamuri has been cited as a branding commentator across national media networks and print publications.
- Media appearances: He has appeared on PBS Marketplace, CBS News, BBC World, Fox Business News, Bloomberg TV, MSNBC, and NPR.
- Print commentary: He has been quoted in The New York Times, The Wall Street Journal, USA Today, U.S. News & World Report, BusinessWeek, and Investor’s Business Daily.
- Speaking engagements: He presents regularly at municipal and national library conferences on the subjects of retail merchandising practices, pathway design, and patron space utilization.[8]
Public service
[edit]Vinjamuri entered local government in 2018 when he was elected as a trustee for the Village Board of Trustees in Pleasantville, New York. In 2024, he campaigned for and was re-elected to the board for a third term, where his work focused on the village's municipal Master Plan, environmental initiatives, and community communication.[9]
Publications
[edit]Non-fiction books
[edit]Book chapters and essays
[edit]- "Guerrilla Branding" in PLA 2018: Ten Essential Programs (Public Library Association Quick Reads series, 2018)
- "What’s in a name? Branding comes to the nonprofit world", Journal for Nonprofit Management (2004)
References
[edit]- 1 2 3 "David Vinjamuri". ALA Store. American Library Association. Retrieved June 17, 2026.
- ↑ "Thirdway Space: Home". ThirdWay Space. Retrieved June 17, 2026.
- ↑ Johnson, Pioneer Press (January 22, 2026). "Park Ridge library leaders developing a strategic plan". Chicago Tribune. Retrieved June 17, 2026.
- ↑ Thompson, John (May 3, 2026). "New library cuts ribbon in Gray". Johnson City Press. Retrieved June 17, 2026.
- ↑ John Cotton Dana Ceremony 2015. American Library Association / H.W. Wilson Foundation. June 2015. Retrieved June 17, 2026.
- 1 2 "PLA publishes space-planning guide for libraries". ALA News. American Library Association. November 27, 2019. Retrieved June 17, 2026.
- ↑ Vinjamuri, David (April 8, 2015). "Building a Display-Driven Strategy". Library Journal. Retrieved June 17, 2026.
- ↑ "Avoid the Cookie-Cutter Library". American Libraries Magazine. American Library Association. June 30, 2022. Retrieved June 17, 2026.
- ↑ Wilbur, Martin (March 14, 2024). "Candidate Interview: David Vinjamuri". PCTV76. Pleasantville Community Television.
- ↑ Khoo‐Lattimore, Catheryn (September 21, 2010). "Review of Accidental Branding". Journal of Product & Brand Management. 19 (6): 461–462. Retrieved June 17, 2026.
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