Draft:Cesar Gueikian
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Submission declined on 28 August 2026 by Dafootballguy (talk).
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Submission declined on 19 August 2026 by Thilsebatti (talk). This draft's references do not show that the person meets Wikipedia's criteria for inclusion for people. The draft requires multiple published secondary sources that:
Declined by Thilsebatti 45 days ago.
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Submission declined on 7 August 2026 by EaglesFan37 (talk). This draft is not written from a neutral point of view. Wikipedia articles must be written neutrally in a formal, impersonal, and dispassionate way. They should not read like a blog post, advertisement, or fan page. Rewrite the draft to remove:
Declined by EaglesFan37 56 days ago.
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Comment: In accordance with the Wikimedia Foundation's Terms of Use, I disclose that I have been paid by my employer for my contributions to this article. Magicwords1290 (talk) 21:24, 7 August 2026 (UTC)
Cesar Gueikian | |
|---|---|
| Born | 2 January 1977 |
| Education | University of San Andrés University of Chicago Booth School of Business |
| Occupation | Member of Gibson's Board of Directors |
Cesar Gueikian is an Armenian-Argentine, naturalized American business executive and musician. He served as president and chief executive officer (CEO) of Gibson, Inc., the American musical instrument manufacturer, from 2023 to 2026.[1][2][3][4]
Early Life and Education
[edit]Gueikian was born in Argentina to an Armenian family.[5] He earned a Bachelor of Arts in Business Administration from the University of San Andrés in Buenos Aires before completing a MBA at the University of Chicago Booth School of Business, where he concentrated on analytical finance and economics.[6][7][8]
Career
[edit]Gueikian began his professional career in investment banking, holding positions at Deutsche Bank and UBS. At UBS, he was involved with the firm's Special Situations and Leveraged Finance Capital Markets groups, working in areas including corporate finance, restructuring, and capital markets.[9]
He later co-founded Melody Capital Partners, an investment firm involved in corporate financing and restructuring.[10]
Gueikian joined Gibson, Inc. in November 2018 as chief merchant officer. He later became brand president, with responsibilities that included product development, brand strategy, artist relations, marketing, and media.[11][12][13]
In May 2023, Gueikian was appointed interim president and CEO following the departure of James "JC" Curleigh.[14][15][16] On July 10, 2023, Gibson's board of directors appointed Gueikian president and CEO on a permanent basis.[17][18]
During Gueikian's tenure as CEO, Gibson continued to develop products and artist collaborations across its Gibson, Epiphone, and Kramer brands.[19][20][21][22] The company also expanded its use of digital media and social-media platforms and developed direct-to-consumer initiatives, including the Gibson Garage locations in Nashville and London.[23][24][25]
In June 2026, Gibson announced a planned leadership transition under which Gueikian would leave his positions as president and CEO effective July 31, 2026. He subsequently became a strategic adviser to the board and remained a member of Gibson's board of directors and a global artist ambassador for the company.[26][27][28]
Gueikian has also worked as a guitarist and songwriter. He has collaborated with musicians including Slash and Duff McKagan of Guns N' Roses on the song "I Can Breathe", and Serj Tankian of System of a Down and Tony Iommi of Black Sabbath on "Deconstruction".[29][30][31][32]
References
[edit]- ↑ Breathnach, Cillian (11 July 2023). "Cesar Gueikian is now permanent CEO of Gibson". Guitar.com. Retrieved 7 August 2026.
- ↑ "Gibson Brands Appoints Cesar Gueikian as Permanent CEO". Audio Xpress. 10 July 2023. Retrieved 7 August 2026.
- ↑ Maxwell, Jackson (2 May 2023). "Cesar Gueikian appointed President, Interim CEO of Gibson". Guitar World. Retrieved 7 August 2026.
- ↑ "Nombran al guitarrista argentino César Gueikian CEO de los icónicos instrumentos Gibson". Infobae (in Spanish). 11 July 2023. Retrieved 7 August 2026.
- ↑ Tadevosyan, Ara (15 April 2024). "Gibson CEO Cesar Gueikian: I love Armenian traditions and the sense of community". Mediamax. Retrieved 7 August 2026.
- ↑ Fischer, Blair R. (22 April 2026). "Plugged In and Focused". The University of Chicago Booth School of Business. Retrieved 27 August 2026.
- ↑ "César Gueikian es el Graduado Destacado 2024". Universidad de San Andrés (in Spanish). 15 April 2025. Retrieved 7 August 2026.
- ↑ Berardi, Luján (29 November 2023). "Tocó con Slash, Metallica y Fito: el argentino que salvó de la quiebra a la marca de guitarras más "épica" del mundo". La Nación (in Spanish). Retrieved 7 August 2026.
- ↑ "UBS special-situations head Gueikian said to quit for fund". Stamford Advocate. 23 October 2012. Retrieved 7 August 2026.
- ↑ "Gibson: Shaping The Sound of Music Since 1894". OZ Arts Nashville. Retrieved 7 August 2026.
- ↑ Major, Michael (10 July 2023). "Gibson Brands Appoints Cesar Gueikian as Permanent CEO". Broadway World. Retrieved 7 August 2026.
- ↑ Dickson, Jamie (17 February 2022). "Cesar Gueikian: "Being at the forefront of innovation and evolution has been part of Gibson heritage for almost 128 years"". Guitar World. Retrieved 27 August 2026.
- ↑ "[Interview] Cesar Gueikian de Gibson Brands". Guitariste (in French). 26 September 2019. Retrieved 27 August 2026.
- ↑ "Gibson Announces New CEO". Premier Guitar. 2 May 2023. Retrieved 27 August 2026.
- ↑ Boero, Steven (2 May 2023). "Gibson Brands Appoints Cesar Gueikian As President & Interim CEO". Music Row. Retrieved 27 August 2026.
- ↑ "Gibson Brands Announces CEO Transition". Mix Online. 3 May 2023. Retrieved 27 August 2026.
- ↑ Sanders, Shane (13 July 2023). "Cesar Gueikian confirmed as President and CEO of Gibson Brands". Gibson. Retrieved 7 August 2026.
- ↑ Parker, Matt (11 July 2023). ""We have an epic history in music, which comes with responsibility": Cesar Gueikian appointed permanent CEO of Gibson". Guitar World. Retrieved 27 August 2026.
- ↑ Horsley, Jonathan (3 July 2026). ""His dedication to Gibson's quality and legacy is beyond reproach": 5 ways Cesar Gueikian transformed Gibson – and proved to be a very different kind of guitar CEO". Guitar World. Retrieved 27 August 2026.
- ↑ Weller, Phil (14 January 2025). ""I've already played it 14 times this month." Gibson CEO Cesar Gueikian teases the return of a forgotten '70s Gibson guitar and a brand-new Mesa/Boogie amp on the eve of NAMM 2025". Guitar Player. Retrieved 7 August 2026.
- ↑ Horsley, Jonathan (13 November 2025). ""I put the headstock on the buffing wheel. It threw it out of my hands. That day I learned how to fix a broken headstock": Cesar Gueikian on building the SG Kirk Hammett played to honour Black Sabbath and how his designs might shape future Gibson releases". Music Radar. Retrieved 27 August 2026.
- ↑ Ambrosini, Antonella (23 August 2025). "El argentino que transformó Gibson y hoy lidera la marca de guitarras más elegida por las leyendas del rock". Forbes Argentina (in Spanish). Retrieved 7 August 2026.
- ↑ Gardner, Josh (27 January 2020). ""I have to be the best custodian of the brand I can be": Cesar Gueikian on the past and future of Gibson". Guitar.com. Retrieved 27 August 2026.
- ↑ Horsley, Jonathan (23 February 2024). ""It is going to become a hangout place, a destination, and I truly want to make it the most welcoming place in music": Cesar Gueikian on what guitarists can expect at the Gibson Garage London". Music Radar. Retrieved 27 August 2026.
- ↑ "Music to your Ears". RLI. 8 April 2024. Retrieved 27 August 2026.
- ↑ Maxwell, Jackson (25 June 2026). ""Gibson is part of my DNA. It's been the honor of my life to help lead it and to work alongside the people who bring this company to life every day": Cesar Gueikian to step down as CEO and President of Gibson". Guitar World. Retrieved 7 August 2026.
- ↑ King, Ariel (26 June 2026). "Executive Turntable: Cesar Gueikian Steps Down as Gibson President & CEO, Anne Rohesy Steps in As Interim". Billboard Pro. Retrieved 27 August 2026.
- ↑ Sink, Lauryn (25 June 2026). "Gibson President/CEO Cesar Gueikian Steps Down, Anne Rohosy Tapped To Lead In Interim". Music Radar. Retrieved 27 August 2026.
- ↑ Grow, Kory (8 December 2023). "System of a Down's Serj Tankian, Black Sabbath's Tony Iommi Team for New Charity Single". Rolling Stone. Retrieved 7 August 2026.
- ↑ DiVita, Joe (8 December 2023). "Tony Iommi + Serj Tankian Team Up With Gibson CEO on Doomy New Song 'Deconstruction'". Loudwire. Retrieved 7 August 2026.
- ↑ "Gibson Band Featuring Slash, Duff McKagan, and Cesar Gueikian Announce Benefit Single". Premier Guitar. 3 December 2024. Retrieved 7 August 2026.
- ↑ Zukowski, Zenae (11 December 2023). "Gibson Trio Featuring Serj Tankian, Tony Iommi, and Cesar Gueikian unveils charity single "Deconstruction"". Metal Insider. Retrieved 7 August 2026.
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