Draft:BeOak
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|  |
| Type | Private |
|---|---|
| Industry | Furniture |
| Founded | 1947 |
| Parent | BeOak Group s.r.o |
| Website | beoak |
BeOak is a European furniture and design brand operated by BeOak Group s.r.o., whose origins date back to 1947 under the Javorina name. The brand is internationally known as BeOak and on Czech and Slovak markets presents itself as BeOak by Javorina. The current BeOak brand emerged from a transformation initiated after Czech entrepreneur and investor Petr Rokusek, based in Liechtenstein, acquired the company in 2022..[1]
The company specializes in solid-oak furniture and combines traditional craftsmanship techniques with modern technologies such as five-axis CNC milling.
The brand develops and manufactures furniture including beds, tables, chairs, storage systems and home-office furniture. BeOak has collaborated with designers including Lucie Koldová, Tomas Kral, Vrtiška & Žák, Boris Klímek, or Leo Čellár.
History
[edit]
The manufacturing branch of BeOak was founded as Javorina in 1947 as a cooperative for folk artistic production in the Tatra region of Slovakia.
In the 1990s, the company moved towards producing modern designs, with Leo Čellár as its head designer, who also defined the future style of the brand. From the 2017 the company has began collaborating with external when introducing new CASCADE bed designed by Boris Klimek and Lenka Damová. Since then the company has been actively collaborating with other designers such as Lucie Koldova, Vrtiška & Žák, Eugenia Minerva, or Tomas Kral.
In 2022, the company was acquired by a Czech entrepreneur and investor Petr Rokůsek which later led to the development of the brand BeOak with its base in Schaan, Liechtenstein where Petr Rokůsek also resides. In 2022 he has initiated the transformation of the brand, combining modern technology with traditional joinery through new management team.[2]
In 2025, the brand has expanded into the DACH region with the opening of its store in Vienna[3] and shortly after that with its first self-service showroom in Schaan, Liechtenstein. [4]
In 2026, the brand has also opened their first showroom in the US in Bend, Oregon.[5]
Design and manufacturing
[edit]BeOak manufactures its products in its own production facilities in Spišská Belá, Slovakia, within the European Union.
The company combines traditional joinery techniques with modern technologies such as five-axis CNC milling and wood-texture scanning.
Product Portfolio
[edit]BeOak produces a wide range of designs, ranging from beds and tables to gym equipment, mainly made from solid oak. The brand actively introduces new designs and technologies into its products.
In 2024, the brand introduced its GYM category with the SANA WallBar, a product focused on home exercise and wellness. SANA received the Red Dot Award 2025 and the BIG SEE Product Design Award 2025, and was selected for the Top 10 in Product Design at Design Preis Schweiz 2025.
The 2026 addition to the brand's portfolio is GLOW, a multifunctional desk that can also function as a vanity.
The full portfolio includes:
- Beds
- Kitchen, coffee, and bedside tables
- Work desks
- Chairs and armchairs
- Bookcases/shelving, tv cabinets, and storage systems
- Gym products
- Home accessories
Awards
[edit]
The BeOak brand has received multiple of awards on the global scale throughout the years.
SANA WallBar
- Red Dot Award 2025[6]
- BIG SEE Product Design Award 2025[7]
- Design Preis Schweiz 2025, Top 10 in Product Design[8]
AIRA bed
- SCHÖNER WOHNEN BEST OF DESIGN Award 2026[9]
FLOW desk
- SCHÖNER WOHNEN BEST OF DESIGN Award 2026[10]
LOPA chair
- BIGSEE Wooddesign Award Winner 2022[11]
JURO Collection
- BIG SEE Product Design Award 2024[12]
SOFT Bed
- BIG SEE Product Design Award 2024[13]
- German Design Award Winner 2024
Y Chair
- BIG SEE Product Design Award 2025[14]
BUDDY Collection
- BIG SEE Product Design Award 2021[15]
References
- ↑ Černohlávková, Lucie (2025-06-03). "Život po Nano Energies. Petr Rokůsek trénuje AI, aby vyráběla nábytek, jednou by s ní rád dělal i domy". CzechCrunch (in Czech). Retrieved 2026-08-10.
- ↑ Holzman, Ondřej (2022-06-30). "Rokůsek nakupuje. Na Slovensku výrobce nábytku, v Česku vývojáře pro budoucnost energetiky".
{{cite news}}: CS1 maint: url-status (link) - ↑ Vanessa.Haidvogl (2025-08-07). "Neu in Wien: hochwertige Eichenholzmöbel von BEOAK". kurier.at (in German). Retrieved 2026-08-10.
- ↑ "Möbelunternehmen Beoak eröffnet seinen ersten Showroom in Liechtenstein (Abo)". Wirtschaftregional (in German). 2025-11-07. Retrieved 2026-08-10.
- ↑ "Showrooms & Partners — See Our Oak Furniture | BEOAK". www.beoak.com. Retrieved 2026-08-10.
- ↑ "Red Dot Design Award: SANA". www.red-dot.org. Retrieved 2026-08-11.
- ↑ "SANA". BIG SEE. Retrieved 2026-08-11.
- ↑ "Beoak Sana". Design Preis Schweiz (in German). 2025-08-29. Retrieved 2026-08-11.
- ↑ GbR, Kreowsky & Kreowsky. "Ausgezeichnet". SCHÖNER WOHNEN - BEST OF DESIGN-Award: Herausragendes Design (in German). Retrieved 2026-08-11.
- ↑ GbR, Kreowsky & Kreowsky. "Ausgezeichnet". SCHÖNER WOHNEN - BEST OF DESIGN-Award: Herausragendes Design (in German). Retrieved 2026-08-11.
- ↑ "Lopa chair". BIG SEE. Retrieved 2026-08-11.
- ↑ "JURO collection". BIG SEE. Retrieved 2026-08-11.
- ↑ "SOFT bed". BIG SEE. Retrieved 2026-08-11.
- ↑ "Y dining chair". BIG SEE. Retrieved 2026-08-11.
- ↑ "Buddy". BIG SEE. Retrieved 2026-08-11.
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