Draft:Alina Wheeler
Where to get help
How to improve a draft
You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Editor resources
|  |
Submission declined on 4 August 2026 by EaglesFan37 (talk). This draft's references do not show that the person meets Wikipedia's criteria for inclusion for people. The draft requires multiple published secondary sources that:
Declined by EaglesFan37 7 days ago.
| |
Alina Radziejowski Wheeler (1948 – 2023) was an American graphic designer and author. She was the co-founder of a graphic design firm and co-author of the books Designing Brand Identity (2003) and Brand Atlas: Branding Intelligence Made Visible (2011).[1]
Early life and education
[edit]Alina Radziejowski was born on October 14, 1948, in Essex County, New Jersey,[1][2] the daughter of Stanislaw and Leonarda (née Dobek) Radziejowska.[3] She attended Sacred Heart of Jesus primary school,[1] Columbia High School[citation needed] and later the Philadelphia College of Arts,[2] graduating in 1970.[4] She later married Ed Wheeler.[2]
Career
[edit]Wheeler ran her own design firm[2] before co-founding the Philadelphia graphic design firm Katz Wheeler in 1979-1980 with designer Joel Katz.[2] She was the president of the American Institute of Graphic Arts (AIGA)'s Philadelphia chapter in 1985 and served on the board of the national organisation from 1991 to 1994.[1]
In 1993, Katz Wheeler was disestablished[4] and Wheeler began working as a brand consultant.
In 1999, she was made a fellow of the AIGA and, in 2011, she co-authored the book Brand Atlas: Branding Intelligence Made Visible.[1]
Critical reception
[edit]Of Wheeler, Designing Brand Identity (2003), Russell Casey reviewing the book in the Journal of the Academy of Marketing Science called the book "a timely resource" and said "For the busy person, this book provides a framework for creating brand identity, from logo design, naming the brand, color schemes, creating brochures, including a designer's perspective with helpful advice from industry gurus, and how to handle the brand changes that come about as a result of mergers. This book would be useful to undergraduate/graduate students and anyone trying to create a brand."[5]
Graham Medcalf, writing in The NZ Marketing Magazine explained that the "book starts out by defining the difference between brand and brand identity, and lays out a set of fundamental concepts that form the basis of a successful brand identity process. In the second, and most interesting, part of the book, Wheeler sets out the brand identity process. She avoids... waffle... and brings a coherent approach based on vision, meaning, authenticity, differentiation and sustainability."[6]
D K Holland writing in Communication Arts said the book's accessible, highly visual format and described it as "a valued reference book for all members of the branding team".[7]
A brief review in the academic journal Design Issues called it a suitable big-picture reference for design students and professionals.[8]
Awards and honours
[edit]In 2012, Wheeler was awarded a Silver Star award for outstanding alumni by the University of the Arts.[1]
Death and legacy
[edit]Wheeler died in Philadelphia on December 5, 2023. She was 75.[1]
In 2024, AIGA Philadelphia named its undergraduate design scholarship the Alina Wheeler Memorial Scholarship in her honor.
Works
[edit]References
[edit]- 1 2 3 4 5 6 7 8 "Remembering Alina Wheeler (1948–2023)". Print. January 2, 2024.
- 1 2 3 4 5 Binzen, Peter (July 22, 1991). "Firm maps out Phila. culture in books, banners and uniforms". Philadelphia Inquirer. pp. 3C. Retrieved 11 August 2026 – via newspapers.com.
- ↑ "Death notice for Stanislaw Radziejowski". Courier-Post. Camden, New Jersey. 28 Jul 1986. pp. 8B. Retrieved 2026-08-11 – via Newspapers.com.
- 1 2 3 "Celebrating the Life of Alina Wheeler, Former SEGD Global Design Award Juror". Society for Experiential Graphic Design (SEGD). December 2023.
- 1 2 Clayton, Russell C. (2004-01-01). "Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands". Journal of the Academy of Marketing Science. 32 (1): 100–101. doi:10.1177/0092070304321011.
- ↑ Medcalf, Graham (October 2004). "Designing Brand Identity (Book)". NZ Marketing Magazine. 23 (9): 40. ISSN 0111-9044 – via EBSCO.
- ↑ Holland, DK (May–June 2004). "Designing Brand Identity". Communication Arts.
- ↑ "Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands". Design Issues. 20 (2). MIT Press: 95. Spring 2004.
- ↑ Nash, Amelia (August 7, 2024). "The Enduring Legacy of Alina Wheeler's 'Designing Brand Identity'". Print.
External links
[edit]- Interview on Design Matters with Debbie Millman (2011)
- "Alina Wheeler Memorial Scholarship". AIGA Philadelphia.
Category:1948 births
Category:2023 deaths
Category:American women writers
Category:Writers from Philadelphia
Category:American graphic designers
Category:American women graphic designers
Category:University of the Arts (Philadelphia) alumni
Category:People from South Orange, New Jersey
- provide significant coverage: discuss the person in detail, not brief mentions or interviews lacking independent analysis;
- are reliable: from reputable outlets with editorial oversight;
- are independent: not connected to the person, such as interviews, press releases, the subject's own website, or sponsored content.
Please add references that meet all three of these criteria. If none exist, the subject is not yet suitable for Wikipedia.