Butterfly Equity
| Founded | 2016 |
|---|---|
| Headquarters | Beverly Hills, California |
Key people | Adam Waglay (CEO) |
| AUM | US$4 billion (2022) |
| Subsidiaries | Chosen Foods Qdoba Bolthouse Farms |
| Website | bfly |
Butterfly Equity LP[1] is an American private equity company based in Beverly Hills, California co-founded by Dustin Beck.[2][3] Butterfly specializes in food investments, and is the owner of Qdoba, Bolthouse Farms, and Chosen Foods.[4][5][6][7]
Investments
[edit]In 2021, Butterfly invested in MaryRuth Ghiyam's MaryRuth Organics, LLC, a health and wellness brand operating in the premium vitamins, minerals, and supplements.[8]
Generous Brands, a portfolio company of Butterfly, acquired Health-Ade kombucha in 2025.[9] Butterfly reportedly acquired the kombucha brand for $500 million from fellow private-equity investors First Bev and Manna Tree Partners.[10]
References
[edit]- ↑ "Butterfly Equity LP". OpenCorporates. 2015-10-28. Retrieved 2026-08-08.
- ↑ Biscotti, Louis. "All Aboard The Brand Carousel: Food Companies Are Spinning Off Brands At An Accelerating Pace". Forbes. Retrieved 2023-03-19.
- ↑ Stern, Gary. "Farm-To-Table Modern Market Got Acquired And Then Merged, But It's Still Growing". Forbes. Retrieved 2023-03-19.
- ↑ "Butterfly Buys Bolthouse Farms From Campbell's for $510M". Los Angeles Business Journal. 2019-04-12. Retrieved 2023-03-19.
- ↑ "Butterfly To Acquire QDOBA and Form Leading Fast Casual Restaurant Platform Through Merger with Modern Restaurant Concepts". www.businesswire.com. 2022-08-09. Retrieved 2023-03-19.
- ↑ Fox, MeiMei. "MaryRuth's Bootstrapped Liposomal Vitamins And Supplements To $100 Million In Just 7 Years". Forbes. Retrieved 2023-03-19.
- ↑ "Qdoba Seeks to Double Its Store Count Under Ex-Applebee's CEO". Bloomberg.com. 2023-01-12. Retrieved 2023-03-19.
- ↑ "Butterfly Invests in MaryRuth Organics, a Premium Health Supplement Brand". financialpost. Retrieved 2023-06-12.
- ↑ Asch, Andrew. "Butterfly Equity Company Buys Drink Brand". LA Biz Journal.
- ↑ Cooper, Ben Glickman and Laura (2025-07-22). "Exclusive | Health-Ade Kombucha Sells for $500 Million". The Wall Street Journal. Retrieved 2026-04-21.
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