AppsFlyer
 | |
| Type | Private |
|---|---|
| Industry | Data broker |
| Founded | 2011 |
| Founders | Oren Kaniel and Reshef Mann |
| Headquarters | , United States |
Key people | Oren Kaniel (Chief executive officer, CEO) Gal Ekstein (Chief business officer, CBO) Nachum Falek (Chief financial officer, CFO) Oren Levy (Chief strategy officer, CSO) Barak Witkowski (Chief product officer, CPO) Ziv Peled (Chief AI officer, CAIO) |
| Products | Data analysis and personal data |
Number of employees | approximately 1,500 (2026)[1] |
| Website | www |
AppsFlyer is a Israeli data broker headquartered in San Francisco, California. It was founded in Israel in 2011 by Oren Kaniel and Reshef Mann.[2][3]
The company was involved in a 2025 NOYB lawsuit as the data broker serving TikTok, and accused of illegally transfering user's private information.[4][5]
History
[edit]AppsFlyer was founded in Israel in 2011 by Oren Kaniel and Reshef Mann.[3] In February 2018, AppsFlyer opened its United States headquarters in San Francisco.[6] In May, AppsFlyer acquired the development team Yodas.[7][8] In November 2023, AppsFlyer acquired Devtodev, a gaming and app analytics firm.[9] In December 2023, it acquired oolo, an AI-based user acquisition and monetisation platform.[10]
The company is subject to an 2025 lawsuit from NOYB for violating European Union users' data privacy rights.[4][11] TikTok was accused of unlawfully tracking its users' private shopping preferences was claimed to have facilitated unauthorized data transfers, and did not have legal grounds to share user data with TikTok.[12]
In March 2026, malware was found in AppsFlyer's software development kit that replaced Bitcoin wallet addresses.[13]
Operations
[edit]AppsFlyer provides both public and private personal data for sale as a subscription-based service, a business model asserted by the company as "software as a service (SaaS)". These data can be used for targeted marketing.[14]
As of 2026, the company had approximately 1,500 employees across more than 20 locations worldwide, including offices in cities such as San Francisco, New York, London, Berlin, Kyiv, Bengaluru, and Tokyo.[2][15]
In 2019, AppsFlyer was named Best Analytics and Data Tool at the Pocket Gamer Mobile Games Awards.[16] In 2022, the company received the MarTech Breakthrough Award for Mobile Marketing Company of the Year.[17]
In 2023, AppsFlyer received recognition from Frost & Sullivan for competitive strategy in the Asia-Pacific region, the Ventana Research Digital Innovation Award for its Data Clean Room, and the AWS Partner of the Year award for its collaboration on a digital preservation project related to Auschwitz-Birkenau.[18][19]
In 2025, AppsFlyer was included in the Forbes Cloud 100 list of private cloud companies.[20]
References
[edit]- ↑ "AppsFlyer – Company Profile". Tracxn. Retrieved 21 April 2026.
- 1 2 "A unicorn is born: AppsFlyer aces its Series D funding with $210M". Adsider. Retrieved 29 May 2026.
- 1 2 "AppsFlyer". Salesforce Ventures. Retrieved 29 May 2026.
- 1 2 "noyb files complaints over TikTok's off-app tracking and refusal to disclose users' full personal data". CADE – Civil Society Alliances for Digital Empowerment. Retrieved 15 July 2026.
- ↑ "TikTok unlawfully tracks your shopping habits – and your use of dating apps". noyb.eu. Retrieved 15 July 2026.
- ↑ "AppsFlyer opens new U.S. headquarters in San Francisco's South of Market District". AppsFlyer. 15 February 2018. Retrieved 18 May 2026.
- ↑ "חברת AppsFlyer רוכשת את צוות הפיתוח של Yodas". כלכליסט – www.calcalist.co.il. 31 May 2018. Retrieved 12 June 2018.
- ↑ "AppsFlyer raises funding from Salesforce Ventures". InvestGame. Retrieved 29 May 2026.
- ↑ "AppsFlyer acquires DevtoDev data analytics for games and app devs". VentureBeat. 8 November 2023.
- ↑ Schiff, Allison (5 December 2023). "AppsFlyer Ends The Year With Another Acquisition". AdExchanger. Retrieved 9 August 2024.
- ↑ "TikTok monitored Grindr activity through third-party tracker, privacy group alleges". Reuters. Archived from the original on 18 December 2025. Retrieved 15 July 2026.
- ↑ "Privacy group alleges,TikTok monitor activities through third-party trackers". The News International. 17 December 2025. Retrieved 15 July 2026.
- ↑ "AppsFlyer Web SDK Hijack: 7 Key Risks of Crypto-Stealing Code | Darknetsearch.com". DarknetSearch. Retrieved 5 June 2026.
- ↑ "AppsFlyer SWOT Analysis". Business Model Canvas Template. Retrieved 29 May 2026.
- ↑ "AppsFlyer Company Profile". PitchBook. Retrieved 29 May 2026.
- ↑ "AppsFlyer named Best Analytics and Data Tool at the Pocket Gamer Mobile Games Awards 2019". Magma Venture Partners. Retrieved 29 May 2026.
- ↑ "AppsFlyer named Best Overall Mobile Marketing Company in 2022 MarTech Breakthrough Awards". The Globe and Mail. Retrieved 29 May 2026.
- ↑ "AppsFlyer applauded by Frost & Sullivan for helping customers optimize campaigns and predict long-term results". Frost & Sullivan. Retrieved 29 May 2026.
- ↑ "AppsFlyer earns Marketing Digital Innovation Award for 2023". ISG Research. Retrieved 29 May 2026.
- ↑ "AppsFlyer profile". Forbes. Retrieved 29 May 2026.