Yep (search engine)
Yep is a search engine website based in Singapore, which was launched in June 2022. It features an image search, a news section and AI summaries. Yep promised to share revenue with content creators.
History
[edit]In March 2019 Ukrainian Dmytro Gerasymenko, founder of Search engine optimization company Ahrefs, announced their intention to develop a search engine to compete with established search engines like Google.[1] Yep was incorporated in Singapore and launched a beta version of the search engine website in June 2022.[2] An image search and a news section were later added.[3]
Before announcing Yep, Ahrefs was contacted by Sridhar Ramaswamy's startup to use its search data for the in-development Neeva search engine according to Gerasymenko. He said to have rejected the offer due to becoming competitors with Ahrefs working on its own search engine Yep.[4] By August 2021, Ahrefs is said to have invested US$40 million in the project and by June 2022, TechCrunch reported Ahrefs had invested US$60 million in Yep.[5][6]
At launch, Yep promises to give 90% of revenue to content creators. The search engine was first launched in English due to Ahrefs product experience on the English-speaking web.[7] In April 2023, Yep launched an artificial intelligence (AI) based summarization tool YepTLDR.[8]
Reception
[edit]Search Engine Journal reviewed Yep on its beta launch, it criticized search engine results, using Worldwide Developers Conference as an example, as not fresh but "perhaps [...] passable" particularly with broad search terms. The journal concluded Yep needs more work before it could be a serious alternative or help to content creators.[3]
References
[edit]- ↑ Schwartz, Barry (27 March 2019). "Ahrefs, SEO toolset provider, to build their own search engine to compete with Google". Search Engine Land.
- ↑ Дудко, Валентина (1 May 2023). "Ahrefs проти Google та Microsoft. Навіщо українська компанія будує свій власний пошуковик зі штучним інтелектом". Forbes Ukraine (in Ukrainian).
- 1 2 Goodwin, Danny (6 June 2022). "Ahrefs reveals its new search engine: Yep". Search Engine Land.
- ↑ Полякова, Аліна (11 August 2021). ""Убивця" Google і платних підписок. Як уродженець Ніжина створює пошуковик та в чому його унікальність". Ekonomichna Pravda (in Ukrainian).
- ↑ Пальчинська, Ліза (19 August 2021). "Ahrefs создает свой поисковик и уже инвестировал в него $40 млн. Зачем это компании". ain.ua (in Russian).
- ↑ Kamps, Haje Jan (3 June 2022). "Ahrefs invests $60M in building creator-friendly search engine". TechCrunch.
- ↑ Міщенко, Тарас (4 June 2022). "Ahrefs Дмитра Герасименка інвестує $60 млн у власний пошуковик Yep, який обіцяє віддавати 90% прибутку від реклами творцям контенту". Межа (in Ukrainian).
- ↑ Міщенко, Тарас (28 April 2023). "Пошуковик Yep українця Дмитра Герасименка запустив YepTLDR – інструмент узагальнення інформації на основі ШІ". Межа (in Ukrainian).
Further reading
[edit]- Cordon, Miguel (23 June 2021). "With almost $100m in ARR without taking VC money, Ahrefs is now challenging Google". Tech In Asia. Retrieved 2026-01-01.