// Workers AI · dad joke modeWhy XM Gravity Indonesia fall? It had mass appeal.
| Formerly | PT. Magnavite Group |
|---|---|
| Type | Subsidiary |
| Industry | Advertising |
| Founded | 2008 |
Key people | Kevin Mintaraga (CEO and co-founder) |
| Parent | WPP Group (since 2012) |
XM Gravity Indonesia is one of the subsidiary company of the WPP Group,[citation needed] the world's largest advertising company by revenues that employs around 162,000 people in 3,000 offices across 110 countries.[1][2] This investment is a step closer to WPP Group's goal in reaching 'Asian Domination'.[3]
History
[edit]XM Gravity, First established in 2008 as PT. Magnivite Group, is a full service digital advertising agency based in South Jakarta, Indonesia.[4] It was then acquired by the WPP Group in 2012 with the collaboration from JWT global advertising and marketing company.[5] This acquisition is the continuation of the many companies that were acquired by WPP Group in the past years, such as Ogilvy & Mather, Young & Rubicam, Taylor Nelson Sofres, and many others.
Currently,[when?] XM Gravity is headed by Kevin Mintaraga as the CEO and Co-founder. The company has more than 120 employees that handles and manages the digital marketing efforts of clients such as XL Axiata,[6] HokaHokaBento, Nestlé.[7][8]
References
[edit]- ↑ "WPP Company profile" (PDF). wpp.com. 2014. Retrieved 12 July 2014.
- ↑ "WPP's Sorrell says Europe a sideshow ahead of U.S". Reuters. Archived from the original on March 5, 2016. Retrieved 28 November 2011.
- ↑ "WPP's Asian Domination". Media Asia. Retrieved 4 December 2013.
- ↑ "XM Gravity is the largest integrated digital agency in Indonesia, with a real-time digital core". xmgravity.com. 2014. Archived from the original on 15 July 2014. Retrieved 12 July 2014.
- ↑ McEwan, Feona. "XM Asia to acquire a stake in PT Magnivate Group, a digital agency in Indonesia". WPP Plc. Retrieved 4 December 2013.
- ↑ Staff Writer. "XM Gravity acquires first client in Indonesia". Archived from the original on 13 December 2013. Retrieved 5 December 2013.
- ↑ "XM Gravity named AOR for HokaHokaBento and Nestle Indonesia". Archived from the original on 11 December 2013. Retrieved 5 December 2013.
- ↑ "XM Gravity named digital agency of record for Hokahokabento and Nestle Indonesia". Archived from the original on 12 December 2013. Retrieved 5 December 2013.