// Workers AI · dad joke modeWhat did WWBR radio say to its rival? You're just a wavelength behind.
 | |
| |
| Frequency | 100.9 MHz (HD Radio) |
|---|---|
| Branding | Big Country 100.9 |
| Programming | |
| Format | Country |
| Subchannels | |
| Affiliations | Westwood One |
| Ownership | |
| Owner | Mentor Partners, Inc. |
| History | |
First air date | 1964 |
Former call signs | WBRN-FM (1964–7/5/2005) |
Call sign meaning | BR for Big Rapids |
| Technical information[1] | |
Licensing authority | FCC |
| 70505 | |
| Class | A |
| ERP | 6,000 watts |
| HAAT | 97 meters |
| Translators |
|
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | bigcountry1009.com |
WWBR (100.9 FM) is a radio station broadcasting a country music format in Big Rapids, Michigan. It first began broadcasting in 1964 under the WBRN-FM call sign. Mornings with Etch is the Morning show host.
HD Radio
[edit]This station's second HD Radio subchannel and an associated translator broadcast a classic rock format known as Rewind 99.1 until 2025, when Mentor Partners built WWRW (98.9 FM). The permit had been obtained in a swap with Smile FM, a regional contemporary Christian music network, for the translator, which moved to 95.1 MHz. Smile FM is broadcast on the HD2 subchannel of WWBR to feed this translator.[2]
Previous logos
[edit]
References
[edit]- ↑ "Facility Technical Data for WWBR". Licensing and Management System. Federal Communications Commission.
- ↑ Venta, Lance (September 9, 2025). "Rewind 98.9 Debuts in Big Rapids". RadioInsight.
External links
[edit]- Facility details for Facility ID 70505 (WWBR) in the FCC Licensing and Management System
- WWBR in Nielsen Audio's FM station database
- Facility details for Facility ID 153153 (W256CC) in the FCC Licensing and Management System
- W256CC at FCCdata.org
- Facility details for Facility ID 144408 (W299BE) in the FCC Licensing and Management System
- W299BE at FCCdata.org
43°39′50″N 85°28′55″W / 43.664°N 85.482°W
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