// Workers AI · dad joke modeWhat did WSGH say to its date? "You're my frequency match
 | This article needs to be updated. The reason given is: now a Christian adult contemporary station owned by Positive Alternative Radio. (May 2026) |
| Simulcasts WPAR Salem, Virginia | |
|---|---|
| |
Broadcast area | Piedmont Triad |
| Frequency | 1040 kHz |
| Branding | Spirit FM |
| Programming | |
| Format | Christian adult contemporary |
| Ownership | |
| Owner | Positive Alternative Radio, Inc. |
| WXRI | |
| History | |
First air date | June 26th, 1998 |
Call sign meaning | Winston-Salem, Greensboro, High Point (cities of the Triad) |
| Technical information[1] | |
Licensing authority | FCC |
| 72967 | |
| Class | D |
| Power | 1,100 watts day |
| Translator | 106.1 W291DD (Lexington) |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | spiritfm.com |
WSGH (1040 AM) is a radio station broadcasting a Christian adult contemporary format. Licensed to Lewisville, North Carolina, United States, it serves the western portions of the Piedmont Triad, area. The station is currently owned by Positive Alternative Radio, Inc. WSGH also broadcasts on translator W291DD at 106.1 MHz, also in Lewisville, North Carolina.
1040 AM is a clear-channel frequency, on which WHO in Des Moines, Iowa, is the Class A dominant station; WSGH must sign off at night.
History
[edit]On May 1, 2001, WTOB began broadcasting "La Movidita," which had previously aired on WSGH, from 10 AM to 5 PM weekdays and all day on weekends.[2]
In 2003, Truth Broadcasting stopped selling time to La Movidita, which moved back to WSGH. Que Pasa moved from WSGH to WTOB and WWBG.[3]
References
[edit]- ↑ "Facility Technical Data for WSGH". Licensing and Management System. Federal Communications Commission.
- ↑ "SAM," Winston-Salem Journal, May 3, 2001
- ↑ "Hispanic Radio Stations Switch Places on Dial," Greensboro News & Record, March 20, 2003.
External links
[edit]- Facility details for Facility ID 72967 (WSGH) in the FCC Licensing and Management System
- WSGH in Nielsen Audio's AM station database
36°08′06″N 80°30′14″W / 36.13500°N 80.50389°W
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