WMVB

For the radio station serving Atlantic City, New Jersey, formerly known as WMVB-FM, see WENJ.

WMVB

Millville, New Jersey United States
Frequency	1440 kHz
Branding	La Brava 96.1
Programming
Format	Regional Mexican
Ownership
Owner	Efrain Muniz-Campos
History
First air date	1953 (1953)
Former call signs	WMLV (1953–1958) WMVB (1958–1980) WREY (1980–1999)
Call sign meaning	Millville, Vineland, Bridgeton
Technical information
Licensing authority	FCC
Facility ID	56183
Class	D
Power	460 watts day 46 watts night
Transmitter coordinates	39°25′18.4″N 75°1′13.6″W
Translator	96.1 W241CS (Millville)
Links
Public license information	Public file LMS
Webcast	Listen live
Website	labrava961440.com

WMVB (1440 AM) is a radio station broadcasting a Regional Mexican format. Licensed to Millville, New Jersey, United States, the station is owned by Efrain Muniz-Campos and features Hispanic programming.

The station is a mostly local operation; the only syndicated program heard on the station was Jim Bohannon's America in the Morning news magazine. Local news and information was featured prominently on the station, including local talk, farm reports, religious programming, locally originated brokered programming, and a selection of niche music programs on weekends.

WMVB was formerly owned and operated by Richard Arsenault and Anita Arsenault between 1994 and 2000.

From 1980 to 1999, WMVB utilized the call letters WREY "Radio REY" and broadcast primarily Spanish language programming. WMVB originally signed on in 1953 as WMLV and shortly thereafter adopted the current WMVB callsign, which are believed to represent Millville, Vineland, and Bridgeton, the three largest cities in Cumberland County, New Jersey.

External links

• Facility details for Facility ID 56183 (WMVB) in the FCC Licensing and Management System
• WMVB in Nielsen Audio's AM station database