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WRLD (AM)

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From Wikipedia, the free encyclopedia
(Redirected from W257DI)

WRLD
Broadcast area
Reading, Pennsylvania
Frequency1240 kHz
BrandingLoud 98.5
Programming
FormatRhythmic CHR
Ownership
Owner
  • (Major Keystone, LLC)
History
First air date
1946; 80 years ago (1946)
Former call signs
WHUM (1946–1986)
WAGO (1986–1993)
WIOV (1993–2023)
Technical information[1]
Licensing authority
FCC
55307
ClassC
Power1,000 watts unlimited
Transmitter coordinates
40°19′29.4″N 75°56′29.0″W / 40.324833°N 75.941389°W / 40.324833; -75.941389 (WRLD)
Translator
  • 98.5 W253CK (Reading)
Links
Public license information
Websiteloudradiopa.com

WRLD (1240 AM) is a commercial radio station licensed to serve Reading, Pennsylvania. The station is licensed to Major Keystone, LLC,[2] and broadcasts an rhythmic contemporary radio format. Its programming is also carried on FM translators W253CK (98.5).

WRLD previously broadcast all home and away games of the Reading Fightin Phils, the Double-A affiliate of the Philadelphia Phillies, and the Reading Royals of the ECHL.

Cumulus Media sold the station to Major Keystone LLC on September 24, 2021.[3] On January 17, 2022, following the sale's completion, the then-WIOV changed its format from sports to rhythmic CHR, branded as "Loud 98.5"; the "Loud" programming, including the WQHT-based morning show Ebro in the Morning, had previously aired on W257DI (99.3 FM) and on the HD4channel of WLEV.[4]

The station changed its call sign to WRLD on May 1, 2023.

[edit]

References

[edit]
  1. ↑ "Facility Technical Data for WRLD". Licensing and Management System. Federal Communications Commission.
  2. ↑ "AM Query Results for WRLD". fcc.gov. Federal Communications Commission. Retrieved May 12, 2016.
  3. ↑ "Major Keystone Acquires Four Pennsylvania Stations From Cumulus". RadioInsight. Retrieved January 17, 2022.
  4. ↑ Loud Radio Moves In Reading Radioinsight - January 17, 2022
[edit]
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