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WRJC (AM)

WRJC
Frequency1270 kHz
BrandingSmash Country
Programming
FormatCountry
Ownership
OwnerMurphy's Law Media Group, LLC
WRJC-FM
Technical information[1]
Licensing authority
FCC
73957
ClassD
Power500 watts day
27 watts night
Transmitter coordinates
43°49′52.00″N 90°4′51.00″W / 43.8311111°N 90.0808333°W / 43.8311111; -90.0808333
Repeater92.9 W225BF (Mauston)
Links
Public license information
WebcastListen Live
Websitewrjc.com

WRJC (1270 kHz, "Smash Country") is an AM radio station broadcasting a country music format.[2] Licensed to Mauston, Wisconsin, United States, the station is currently owned by Murphy's Law Media Group, LLC.[3] WRJC-AM features Mauston Golden Eagles Athletics including: Football, Volleyball, Boys & Girls Basketball, Baseball & Softball [4] The station also carries Milwaukee Brewers baseball.[5]

History

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The station first signed on the air in 1964 under the call letters WRJC, under the leadership of Richard C. Bakalars.[6] The station was licensed as a "daytimer" on 1270 kHz, meaning it was required to cease broadcasting at sunset to prevent interference with other stations on the same frequency.[7] In its early decades, WRJC focused on "Full Service" programming, including local agriculture reports, high school sports, and local news tailored to the Mauston and New Lisbon areas.[8]

In 1969, an FM sister station was launched as WRJC-FM (92.1), which expanded the station's broadcast reach beyond the immediate Mauston area.[9][10]

References

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  1. ↑ "Facility Technical Data for WRJC". Licensing and Management System. Federal Communications Commission.
  2. ↑ "Station Information Profile". Arbitron. Winter 2010. Retrieved March 7, 2010.
  3. ↑ "National Radio Club DX News: Volume 89" (PDF). National Radio Club. August 5, 2022. Retrieved December 18, 2025.
  4. ↑ "WRJC Facility Record". United States Federal Communications Commission, audio division. Retrieved March 7, 2010.
  5. ↑ "Brewers Radio Network Affiliates 2025". MLB.com. Retrieved December 18, 2025.
  6. ↑ "Murphy's Law comes to South Central Wisconsin". Radio & Television Business Report. April 6, 2012. Retrieved December 18, 2025.
  7. ↑ "Broadcasting Yearbook 1965" (PDF). World Radio History. 1965. Retrieved December 18, 2025.
  8. ↑ "Radio News: WRJC Mauston" (PDF). Broadcasting Magazine. November 20, 1972. Retrieved December 18, 2025.
  9. ↑ "WRJC-FM Facility Record". Federal Communications Commission. Retrieved December 18, 2025.
  10. ↑ Ellis, Jon (February 19, 2024). "FCC Monitor: Wis. AM Goes Silent, Boy Scouts Among 10 LPFM Grants". NorthPine: Upper Midwest Broadcasting. Retrieved December 18, 2025.
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