Videoloft
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| Formerly | Manything (2012–2019) |
|---|---|
| Type | Private |
| Industry | Video surveillance Cloud computing |
| Founded | June 27, 2012 |
| Founders | James West Mike Fischer |
| Headquarters | Milton Park, Abingdon, Oxfordshire, United Kingdom |
Area served | Worldwide |
| Key people | James West (CEO) |
| Products | Cloud video-surveillance platform, Cloud Adapter |
| Services | Video-surveillance-as-a-service (VSaaS) |
| Website | videoloft |
Videoloft, formerly known as Manything, is a privately held British technology company that provides cloud-based video-surveillance-as-a-service (VSaaS). The company is headquartered on Milton Park in Oxfordshire.[1][2] It is mainly known for its Manything app.[3][4]
History
[edit]Videoloft was incorporated on 27 June 2012 as Manything by James West and Mike Fischer.[5][6] Its first product, released under the name Manything ("monitor anything"), was a mobile app that repurposed old smartphones as DIY security cameras.[7][8][9]
In 2017, Manything shifted from the consumer DIY to the professional channel and began a joint initiative with Hikvision to sell cloud recording to security dealers.[10] In August 2019, Manything was renamed as Videoloft, while keeping the Manything app for its legacy users.[11]
From 2020 onward, Videoloft announced a series of product milestones, including the launch of cloud-based video analytics with object and text recognition,[12] native 4K cloud recording,[13] direct integrations with manufacturers such as Vivotek,[14] and larger 16- and 64-channel Cloud Adapter models for enterprise sites.[15] During the same period, the company expanded its operations to the United States. In July 2026, Videoloft launched a Windows-based Virtual Cloud Adapter, which allows compatible cameras and recorders to connect to its cloud platform without a physical Cloud Adapter. The software supports up to 64 channels.[16][17][18]
Operations
[edit]Videoloft operates on a software-as-a-service model.[15] It maintains its research-and-development and administrative headquarters in Abingdon, with sales staff in North America and channel distributors across Europe, the Middle East and Asia-Pacific.[10]
References
[edit]- ↑ Smith, Andrew (1 August 2013). "Global picture operation developed out of digital imaging idea". Oxford Mail.
- ↑ Ffrench, Andrew (14 October 2020). "New firms including video company Videoloft take up office space at Milton Park". Oxford Mail.
- ↑ "Manything app allows Apple users to turn old devices into security cameras". Los Angeles Times. November 12, 2014.
- ↑ "Manything review: How to transform old devices into a home security system (hands-on)". ZDNET.
- ↑ Law, Cally (March 15, 2015). "Catch burglars with your iPhone". The Times.
- ↑ "VIDEOLOFT LIMITED – Officers". Companies House. Retrieved 5 May 2025.
- ↑ Jefferies, Duncan (7 August 2016). "Turning old smartphones into anti-burglary devices and baby monitors". The Guardian. Retrieved 5 May 2025.
- ↑ Komando, Kim. "Turn your old phone into a security camera". USA TODAY.
- ↑ "Video: iPhone and Manything app team up to catch burglars". Engadget. January 8, 2015.
- 1 2 "Videoloft offers free trial of new cloud video analytics technology". Security Systems News. 9 October 2020. Retrieved 5 May 2025.
- ↑ Bannister, Adam (10 October 2019). "Manything Pro rebrands to Videoloft". IFSEC Global. Retrieved 5 May 2025.
- ↑ "Videoloft adds Analytics". Benchmark Magazine. 2020-10-20. Retrieved 2025-09-03.
- ↑ Thorpe, James (17 December 2020). "Videoloft adds 4 K resolution to its cloud video surveillance platform". International Security Journal. Retrieved 5 May 2025.
- ↑ Thorpe, James (19 November 2021). "Videoloft releases direct Vivotek integration to provide NDAA compliance". International Security Journal. Retrieved 5 May 2025.
- 1 2 Caloisi, Geny (10 January 2022). "Videoloft launches its Cloud Adapter". Benchmark. Retrieved 5 May 2025.
- ↑ Thorpe, James (24 July 2026). "Videoloft unveils Virtual Cloud Adapter for Windows". International Security Journal. Retrieved 29 July 2026.
- ↑ "Videoloft customers gain local display option via Cloud Adapter". International Security Journal. 3 January 2022. Retrieved 5 May 2025.
- ↑ "Videoloft Bolsters U.S. Presence With New Hires and Integrations". Security Sales & Integration. 2024-01-18. Retrieved 2025-09-03.