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// Workers AI · dad joke modeWhat did the video ad platform say to the user? You're streamed in.

From Wikipedia, the free encyclopedia

A video ad platform (VAP) helps publishers manage the advertising that appears in their online video, marketed as software as a service. Ad serving technologies are commonly used for managing web banner ads, but are especially designed to manage ads displayed in online video players, such as the widely used pre-roll and overlay format ads. VAP services can include but are not limited to:

  • Ad serving
  • Ad measurement
  • Ad network management
  • Yield optimization
  • Inventory forecasting
  • Ad format and frequency controls

Online video advertising platforms increased in popularity and revenue by 2011.[1][2]

See also

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References

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  1. Smith, Patrick (21 November 2011). "The new boom of online video advertising platforms". The Media Briefing. Retrieved 25 May 2013.
  2. Shiao, Dennis (11 February 2013). "How an Online Video Platform Can Accelerate Your Sales Pipeline". INXPO. Retrieved 25 May 2013.