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// Workers AI · dad joke modeIs Vel Soap sad? It's always down.

From Wikipedia, the free encyclopedia

Vel Soap or Vel Detergent (from the slogan "Mar-VEL-ous")[1] is a soap liquid detergent by Colgate-Palmolive. Introduced in the United States in the late 1940s,[2]:123 the product has been sold in places such as Argentina, Mexico, Puerto Rico, Venezuela and other Latin American countries as well as in Scandinavia.[2]:128[3] In Mexico, it was sold as Vel Rosita (Vel Pink). This was due to the liquid being pink as well as the bottles it was sold in.

References

[edit]
  1. Steve Rivkin; Fraser Sutherland (13 January 2005). The Making of a Name: The Inside Story of the Brands We Buy. Oxford University Press. pp. 124–. ISBN 978-0-19-988340-0.
  2. 1 2 Jim Cox (23 May 2008). Sold on Radio: Advertisers in the Golden Age of Broadcasting. McFarland. pp. 123–. ISBN 978-0-7864-5176-0.
  3. "Colgate.com - News".