// Workers AI · dad joke modeIs Toby Barlow a good listener? Barlow to a whisper.
Toby Barlow is an author born in Philadelphia and raised in Chevy Chase, Maryland, and New England. He attended Westtown School, and St John’s College in Santa Fe, New Mexico.[1]
Career
[edit source]After working at Hal Riney & Partners, TBWA Chiat\Day, and J Walter Thompson,[1] Barlow moved to Detroit in 2006 and became the creative director of WPP subsidiary GTB for the Ford Motor Company account.[2] As a part of the marketing team under Alan Mulally and Jim Farley’s leadership, Barlow worked on campaigns for Ford through 2008-2012. He launched the “Drive One” campaign followed by the global “Go Further” campaign that was credited with helping turn the brand around.[3]
In 2006, Harper’s published his novel Sharp Teeth. New York Magazine described it as a "tightly written crime thriller."[4] In 2012, FSG published his novel Babayaga, a book about witches and spies in 1959 Paris that Kirkus Review called "decidedly odd and most entertaining."[5]
In 2018, Barlow co-founded Lafayette American, a marketing and design agency.[6] The 40 person shop has won a Gold Effie, Cannes Lion, D&AD Pencil and an AdAge Small Agency of the Year Award.[7] Their clients have included Amazon, Mazda, Netflix, Google, and Ford.[8]
Personal life
[edit source]He is the son of the politician Tom Barlow. He has two daughters, Nora and Carolina Barlow, a comedian, producer and podcaster.[9]
References
[edit source]- 1 2 Shea, Bill (May 21, 2010). "Behind the wheel of Ford ads. Toby Barlow: Creative director, creatives' advocate". Crain's Detroit Business.
- ↑ Barlow, Toby. "Toby Barlow sinks his teeth into the local ad industry". Metromode (Interview). Interviewed by Jon Zemke.
- ↑ "Don't Like & Drive - The Shorty Awards". shortyawards.com.
- ↑ Anderson, Sam (January 31, 2008). "'Sharp Teeth,' by Toby Barlow -- New York Magazine Book Review - Nymag". New York Magazine.
- ↑ "BABAYAGA | Kirkus Reviews" – via www.kirkusreviews.com.
- ↑ Gallagher, John. "Life after Ford: Top advertising man Toby Barlow launching new venture". Detroit Free Press.
- ↑ "All the 2024 Cannes Lions winners". The Drum.
- ↑ "Lafayette American expands national impact for the auto industry and beyond". Ad Age. July 24, 2024.
- ↑ "Carolina Barlow On Podcasting, Producing & Being Will Ferrell's Wing-Woman". GirlTalkHQ. August 2, 2021.
