// Workers AI · dad joke modeWhat did Teleflora say to the flower? You're a call-ing beauty.
 | |
| Type | Subsidiary |
|---|---|
| Industry | Retail |
| Founded | 1934 |
| Headquarters | Los Angeles, California |
| Products | Flowers |
| Parent | The Wonderful Company (1979–present) |
| Website | www.teleflora.com |
Teleflora is a floral wire service company which brokers orders to local florists for delivery.[1] It has been a subsidiary of The Wonderful Company since 1979. Teleflora's mission is to provide florists with support services and products needed to operate a floral company. This includes specialty containers for arrangements, florist point of sale systems, floral e-commerce websites for florists, digital marketing services, and design classes and other education programming.[2]
History
[edit]Headquartered in Los Angeles, California, Teleflora, LLC is a clearinghouse for transmitting and processing floral orders to customers throughout the United States and internationally. Teleflora, LLC was formerly known as Telegraph Delivery Service and was founded in 1934 by Edwin S. Douglas.[3] Privately owned since 1979 by Lynda Resnick and Stewart Resnick, husband and wife, the company has 3,000 employees worldwide in 20 countries.[citation needed]
Teleflora's mission is to provide florists with support services and products needed to operate a floral company. This includes specialty containers for arrangements, florist point of sale systems, floral e-commerce websites for florists, digital marketing services, and design classes and other education programming.[4]
In 2013, Teleflora acquired Toronto-based Flowerbuyer.com, a company with more than 2,500 active customers.[5][6]
Advertising
[edit] | This section may be unbalanced towards certain viewpoints. (February 2012) |
Teleflora ran an advertisement during the 2011 Super Bowl featuring Faith Hill; in the advertisement, a man sends flowers to his girlfriend with the message "Dear Kim, your rack is unreal".[7] Unfortunately, his love letter is a "bust."[8] Teleflora's partnership with Faith Hill included a new collection of flower arrangements for Valentine's Day 2011.[citation needed]
In 2012, Teleflora ran a similar Super Bowl campaign, this time with model Adriana Lima.[9] A 2022 advertisement features Mrs. Claus.[10] Another ad campaign shows a teacher receiving flowers from a student.[11]
References
[edit]- ↑ Teleflora Website, Teleflora.com, retrieved on: 4 June 2007
- ↑ "About Teleflora". eFlorist.com.
- ↑ Ziegler, Catherine (10 July 2007). Favored Flowers: Culture and Economy in a Global System. Duke University Press. ISBN 978-0822390015.
- ↑ "About Teleflora". eFlorist.com.
- ↑ "Flowerbuyer.com – News".
- ↑ "Flower delivery in New Zealand". Floristnz.co.nz.
- ↑ "Super Bowl Commercials: Faith Hill's Flowers, "Nice Rack"". SB Nation St. Louis. 6 February 2011.
- ↑ "Preview of the 2011 Super Bowl TV ads". Boston Globe. Archived from the original on 2 February 2011.
- ↑ "Teleflora's Super Bowl Spot: Give Flowers, Get Laid". 2 February 2012.
- ↑ Stanley, T.L. (29 November 2022). "A Surprise Bouquet Slays Mrs Claus' Holiday Blues in Poignant Teleflora Campaign". AdWeek.
- ↑ Teleflora (27 January 2023). "Teleflora Launches New Valentine's Day Ad Campaign". Perishable News. Retrieved 13 June 2023.