Talk:Value proposition
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Moved from article to talk page
[edit]A reviewer removed the following reference from the article. Although no explanation was given, the same reviewer removed similar references as a conflict of interest. See however, the external link that remains in the article.
The Wikipedia policy he referenced implies that anyone who specializes in a topic may have a conflict of interest and recommends moving content with potential conflicts of interest to the talk page--which now follows. The following reference describes the requirements for a compelling value proposition.[1]
- ↑ bbmarketingplus.com/blog/2008/11/05/capturing-buyers-attention-what-makes-a-value-proposition-compelling/ Capturing Buyers' Attention: What makes a value proposition compelling?
Bbarbara (talk) 15:55, 13 October 2010 (UTC)
I've added it as an external link. Jprw (talk) 09:48, 23 October 2010 (UTC)
Edited because a value proposition is definately not an offer, it's a part of strategy, as shown in most of the references.
Also added back in the 6th stage of the Value Proposition Builder as someone had removed it.
Added back in one of the links to one of the models refered to. Added in 2 extra citations that were missing, Kaplan & Norton and Rackham.
Siztrust (talk) 17:06, 16 February 2011 (UTC)
Could someone please add a simple definition of value proposition? The article appears to lack a definition. 72.19.163.158 (talk) 21:39, 19 March 2011 (UTC)
It is not explicit that the Value Cycle is linked to the Osterwalder and Pigneur citation. Where is the information sourced from if not? — Preceding unsigned comment added by Maniacfox123455 (talk • contribs) 11:57, 28 July 2016 (UTC)
Misattributed definition in lead
[edit]The lead attributed a "definition" of value proposition to Lanning & Michaels' 1988 McKinsey staff paper ("a clear, simple statement of the benefits...along with the approximate price"). I've read the paper (available on the DPV Group site) and that wording does not appear anywhere in it — the paper discusses the elements of a value proposition but offers no single formal definition. What it actually says is: "A business unit promises customers some value, a combination of benefit and price. It thus offers a value proposition." (p. 3). I've replaced the misattributed quote with the genuine one, cited. The invented wording is widely repeated online, but those sites appear to derive from this article rather than from the paper. The Gladdiator (talk) 11:58, 13 August 2026 (UTC)