Talk:trivago

Initial remark

Needed some editing, but now satisfactory. — Preceding unsigned comment added by DGG (talk • contribs) 03:11, 18 September 2012 (UTC)

What's the name mean?

where did the name come from?

And what about "trivago guy" in the TV ads? Wasn't there quite a bit of web chatter about his appearance?Feldercarb (talk) 23:48, 19 April 2015 (UTC)

I think the name is German for "We claim to check over a million hotels even though there are not a million hotels in the entire world." — Preceding unsigned comment added by 2606:A000:C68C:A300:E4DB:D33B:9E3C:8300 (talk) 20:34, 5 March 2017 (UTC)

The article reads like company-sponsored and company-edited advertisment

A lot of the content is either low quality and/or reads like advertisement coming straight from one of the company's "social media managers". Looking at the article History, others have noticed this before. A shame that Wikipedia continues being limited in its usefulness as long as such self-serving actions by these companies are not being restricted more effectively. — Preceding unsigned comment added by 2A02:C7D:CA1:7B00:BDE1:9F69:98A0:1E73 (talk) 20:11, 5 August 2016 (UTC)

trivago Wikipedia edits

I am writing on behalf of trivago (https://en.wikipedia.org/wiki/Wikipedia:Contact_us/Article_subjects) to request a series of edits and updates to the profile. The legal team at trivago closely reviewed the content and made factual corrections throughout. I've detailed these below. Please let me know if you would consider applying these changes to the page and if so, what the process/timeline looks like. Many thanks for your help. Kthomps89 (talk) 13:50, 19 August 2019 (UTC)

Extended content

trivago N.V., marketed with lowercase styling as trivago, is leading global hotel search platform focused on reshaping the way travelers search for and compare hotels and alternative accommodation. The American travel company Expedia Group owns a majority of the company's stock.

Trivago was the first hotel search engine in Germany.[2] It became one of the fastest growing companies in Germany,[3] with profitability doubling from 2008 to 2012.[4]

History request edit: https://en.wikipedia.org/w/index.php?title=Trivago&action=edit&section=1

The company was founded in Düsseldorf, Germany, in January 2005. Seeing an opportunity in the hotel search space, the founding team developed Germany's first hotel search engine. Shortly after launch, Stephan Stubner decided to pursue another passion of his, becoming a professor (where today he still sits, as rector of HHL Leipzig Graduate School of Management), but Rolf Schrömgens remains as CEO. Initially, trivago received €1.4 million from investors, including the Samwer brothers,[who?] Florian Heinemann, and Christian Vollmann.[5] In 2010, Insight Venture Partners acquired 27.3% of the equity ownership of trivago for €42.5 million. Expedia acquired 63.0% of the equity ownership in trivago in 2013, purchasing all outstanding equity not held by founders or employees of trivago for €477 million and subscribing for a certain number of newly issued shares. Expedia subsequently increased its shareholdings slightly in the second quarter of 2016 through the purchase of shares held by certain employees who had previously exercised stock options. In December 2012, Expedia, an American travel company, announced that it would acquire a 61.6% stake in Trivago for $632 million.[8][5] The deal was completed in 2013. In December 2014, trivago acquired 100% equity interest in mobile app product and development company Rheinfabrik. After the acquisition, Rheinfabrik remains independent from Trivago in its work. In 2015, Andrej Lehnert[10] and Johannes Thomas (Hotel Sales, Business) joined trivago as part of the management team.[11] In 2015, trivago reported more than US$500 million in revenue,[12] and said its revenue had doubled every year from 2008 to 2015.[4] In August 2015, trivago completed the acquisition of a 52.3% equity interest in base7booking.com Sarl (“base7”), a cloud based property management service provider based in Switzerland. trivago integrated Base7Booking’s property management system which provided access to the company’s workforce and the “know-how” regarding base7’s all-in-one property management system which creates opportunity to enhance trivago’s direct marketing. In July 2015, trivago completed the acquisition of a 61.3% equity interest in myhotelshop GmbH (“myhotelshop”), a marketing manager, for total purchase consideration of €0.6 million consisting of cash and the settlement of pre-existing debt at the closing of the acquisition. The acquisition provides trivago direct relationships with independent hotels through the myhotelshop portal. myhotelshop has since been deconsolidated at the end of 2017 In August 2017, trivago acquired the assets of tripl (winner of ITB's Start-Ups Battle 2016), a machine learning travel start-up from Hamburg. The acquisition enhanced trivago's product with personalization technology which uses both Big Data and a customer-centric approach. In May 2018, trivago announced the acquisition of TripHappy, a US travel startup that leverages artificial intelligence to highlight relevant location and neighborhood information during the hotel search and discovery process. This acquisition follows trivago's continued efforts to improve the traveler search experience by delivering personalized results through technology and product innovation.

In April 2016, Trivago reached 1,000 employees and began building a new campus in Düsseldorf.[14] The campus opened in 2018.

On December 16, 2016, trivago became publicly traded on the Nasdaq Stock Market under the ticker symbol TRVG.[15][16][17] At the closing of the offering, Expedia retained 64.7% of voting rights and 59.7% of economic rights in trivago.[18]

Operations request edit: https://en.wikipedia.org/w/index.php?title=Trivago&action=edit&section=2

trivago is headquartered in Düsseldorf, Germany where the international operations are conducted and 90% of the company's employees work.[5] In 2013, trivago opened new offices in Leipzig and Palma de Mallorca. There are also offices in Amsterdam and Shanghai.[5]

Business model request edit: https://en.wikipedia.org/w/index.php?title=Trivago&action=edit&section=3 As a hotel price comparison website, trivago makes money from advertising partners primarily using a cost-per-click (CPC) business model. An advertiser is charged when a user clicks on an advertised rate and is referred to that advertiser’s website where the user can complete the booking. By clicking on a given rate, an individual user is referred to that advertiser’s website where the user can complete the booking. The key difference between trivago and an online travel agency, is that while travelers search for and chose their ideal hotel on trivago, they are then redirected to book that hotel with one of the advertisers. Trivago also offers free and fee-based versions[11] of its Hotel Manager product, which hoteliers use to market their facilities on the Trivago site.[20] The site includes over 190 million hotel ratings and 14 million photos, and reports over 120 million visitors per month. Since their majority shareholder is Expedia, the effort is to direct bookings to their sites by way of various "adjustments" to how other sites' rates are perceived. They also offer rates through many sites reselling for travel wholesalers, where rooms may or may not be available at time of booking.[citation needed]

Products and features request edit: https://en.wikipedia.org/w/index.php?title=Trivago&action=edit&section=4 Hotel searchrequest edit: https://en.wikipedia.org/w/index.php?title=Trivago&action=edit&section=5 trivago's hotel search engine was the first of its kind in Germany[2] and has websites in 50+ countries.[5] As of March 31, 2019, trivago offered access to more than 3.0 million hotels and other types of accommodation including over 1.8 million units of alternative accommodation, such as vacation rentals and private apartments, in over 190 countries. trivago's search tool scans hotel booking sites for prices, availability, images and reviews within seconds. When users choose a hotel, they are redirected to a partner website to complete the booking.[21]

trivago app request edit: https://en.wikipedia.org/w/index.php?title=Trivago&action=edit&section=6 trivago offers a free app for its Hotel Search product on both iOS and Android.[22] In addition to the hotel search feature, the app provides interactive maps and displays accommodations in close proximity to the user's current location.[23] The trivago app has been listed in Mashable's 25 Apps to save you money,[22] USA Today's 10 best apps for booking your stay,[24] Independent.IE in Ireland as an app to save time and money[25] and Australia's News.com.au as one of the top apps to take on holiday.[26]

trivago Hotel Manager request edit: https://en.wikipedia.org/w/index.php?title=Trivago&action=edit&section=7 Hotel Manager is trivago's B2B platform that allows hoteliers to market their facilities on the trivago site. The platform gives hotels and chains customer data to attempt to secure more bookings and increase business.[27] Hoteliers can monitor their performance, for example seeing the amount of profile views, clicks and bookings they receive.

Hotel Manager Pro request edit: https://en.wikipedia.org/w/index.php?title=Trivago&action=edit&section=8 Hotel Manager Pro is the fee-based version of trivago's Hotel Manager platform. The Pro version enables hoteliers to update and customize their own listings, as well as access analytics about competitor rates. trivago says that up-to-date listings, including images and amenity information, help properties increase their rankings on the site.[11]

Rate Connect request edit: https://en.wikipedia.org/w/index.php?title=Trivago&action=edit&section=9 Rate Connect is a feature that allows individual hotels to update their current rates and availability directly via the trivago Hotel Manager tool.[28]

Indices and rankings request edit: https://en.wikipedia.org/w/index.php?title=Trivago&action=edit&section=10

Trivago Rating Index (tRI) request edit: https://en.wikipedia.org/w/index.php?title=Trivago&action=edit&section=11 The tRI is a comprehensive and reliable index of hotel ratings. The tRI takes available rating sources from across the web and uses an algorithm to aggregate them, providing a dependable and impartial score trivago Hotel Price Index (tHPI)request edit: https://en.wikipedia.org/w/index.php?title=Trivago&action=edit&section=12 The trivago Hotel Price Index (tHPI) displays the average overnight accommodation prices for the most popular cities worldwide. Prices are based on the cost of a standard double room, taken from over 2 million daily price inquiries over the past month.[12]

Marketing request edit: https://en.wikipedia.org/w/index.php?title=Trivago&action=edit&section=14 trivago focuses on online marketing (SEM and display advertising), public relations and brand marketing (TV).[37] The company has historically entered new countries using predominantly television advertising.[38] When Facebook expanded its Dynamic Ads product to cover travel brands, trivago was one of its two initial launch participants.[39] The "trivago guy" request edit: https://en.wikipedia.org/w/index.php?title=Trivago&action=edit&section=15 When the company aired its first U.S. TV advertisement in 2012, the ad's spokesman inspired a trending twitter hashtag, #trivagoguy, based on his unusual look.[40] According to Rolling Stone, trivago "wanted someone real, approachable and genuine" when it chose actor Tim Williams to star in the ad. The trivago guy became an unexpected celebrity, with some people noting his unbuttoned shirt and creepy vibe, while others found his scruffy appearance and deep voice "inexplicably sexy".[41] trivago responded to the comments by launching a contest that invited people to give the trivago guy a makeover.[42] The trivago guy inspired parodies, fan fiction and a large gay following.[43] Many commenters asked why trivago chose not to have the actor wear a belt. According to the actor, that was an accident. "Unfortunately none of the belts fit the belt loops that I had on," Williams said. "I think that was probably the best break we could have gotten."[40] Following the large response for the U.S. trivago guy, the company decided to create French and Spanish trivago guys.[40] From 2016 until June 2017, the French actor Mehdi Nebbou was the German trivago guy. The "trivago girl" request edit: https://en.wikipedia.org/w/index.php?title=Trivago&action=edit&section=16 In the UK, trivago's advertisements are fronted by Australian actress and musician Gabrielle Miller.[44] In Germany, the trivago girl is German actress and model Anna Puck (since June 2017). In Japan, trivago is represented in their TV commercials by singer/songwriter Natalie Emmons, who uses the pseudonym "Strae" in the United States.[45] In Malaysia, actress and TV host Dahlia Shazwan has starred in trivago's advertisements.[46]

Work environment request edit: https://en.wikipedia.org/w/index.php?title=Trivago&action=edit&section=17 trivago states that it attempts to recruit tech and business employees that are "willing to cross borders".[2] trivago's first employees were hired via Skype interview from Spain, Italy and Canada, and today 90% of its staff is recruited internationally.[5] The company operates with virtually no hierarchies or titles,[2] instead using a model called swarm intelligence. It also does not have fixed working hours, and offers employees a four-day surprise holiday each year and one month working in Mallorca.[47] At some point in time,[when?] Trivago said that it was receiving around 50,000 applicants per year.[2]

Employees request edit: https://en.wikipedia.org/w/index.php?title=Trivago&action=edit&section=18 The average age of a trivago employee is 26 years old[2] and it has 70 nationalities working in its main office. It is not unusual to see flags dotting the office space above the desks of employees who have ties with the nation represented.[48]

New campus request edit: https://en.wikipedia.org/w/index.php?title=Trivago&action=edit&section=19 On February 2, 2016, trivago announced its plans to build a global campus in Düsseldorf, designed to accommodate over 2,000 people. Construction was completed in early June 2018, and on June 18th, 2018, trivago moved itsc. 1700 employees to the new Campus.[12] The six-story building was designed by SOP Architekten in Düsseldorf. The new campus is located on the docks of Kesselstraße in the Düsseldorf "Media Harbour", close to the Neuer Zollhof buildings designed by Frank Gehry.[12]

Legal issues request edit: https://en.wikipedia.org/w/index.php?title=Trivago&action=edit&section=20 In August 2016, Buckeye Tree Lodge and Sequoia Village Inn, LLC filed a class-action lawsuit in California accusing the company and its partners of "brazen deceit" by coordinating with internet search engines and social media institutions to return false results on lodging entities in favor of those affiliated with their websites, in violation of the Lanham Act. As of January 2017, the case remained pending.[49][50] In August 2018, the Australian Competition and Consumer Commission alleged in a court case brought against trivago in the High Court of Australia that the company has misled consumers on their website and in their television advertising. It was alleged that search results were ordered in preference to the highest paying "cost per click" advertisers, rather than outright cheapest prices. It was also alleged that the company's television advertising misled consumers by purporting to be "impartial and objective", when it fact it wasn't. [51]The penalties for engaging in misleading and deceptive conduct, under the Australian Consumer Law, can be up to $1.1 million per breach. As of August 2018, the case is still on-going.

— Preceding unsigned comment added by Kthomps89 (talk • contribs) 14:21, 19 August 2019 (UTC)

Reply 19-AUG-2019

Reply from Spintendo

  Unable to review  
Your edit request could not be reviewed for the following two reasons:

1. No references have been provided with the request. These references need to be provided using the citation style already in use for the article. The citation style predominantly used by the Trivago article appears to be Citation Style 1 (CS1). (See WP:CITEVAR.)
2. Citation ref tags have not been placed within the requested text indicating which portions of the text the source is referencing. (See WP:INTEGRITY.)

In the collapsed section below titled Request edit examples, I have illustrated two: The first shows how the edit request was submitted; the second shows how requests should be submitted in the future.

Request edit examples

INCORRECT

The Sun's diameter is 864,337.3 miles, while the Moon's diameter is 2,159 miles. The Sun's temperature is 5,778 degrees Kelvin.[1][2][3]

In the example above there are three numbers provided with the claim statements, but these bracketed numbers do not correspond to any provided references. These ref tags need to be placed within the text at the exact position where the information they reference resides. Using the correct style and the correct positioning of the ref tags, the WikiFormatted text should resemble the following:

CORRECT

The Sun's diameter is 864,337.3 miles,<ref>{{cite book|last1=Sjöblad|first1=Tristan|title=The Sun|url=http://www.booksource.com|publisher=Academic Press|date=2018|page=1}}</ref> while the Moon's diameter is 2,159 miles.<ref>{{cite journal|last1=Harinath|first1=Paramjit|title=Size of the Moon|journal=Science|issue=78|volume=51|url=http://www.journalsource.com|date=2018|page=46}}</ref> The Sun's temperature is 5,778 degrees Kelvin.<ref>{{cite book|last1=Uemura|first1=Shu|title=The Sun's Heat|url=http://www.websource.com|publisher=Academic Press|date=2018|page=2}}</ref>

Which displays as:

The Sun's diameter is 864,337.3 miles, while the Moon's diameter is 2,159 miles. The Sun's temperature is 5,778 degrees Kelvin.

References

---

In the example above the references have been formatted according to Citation Style 1, which shows the author, the source's name, date, etc. Also, the ref tags are placed in the exact location where the text which they reference resides. As Wikipedia is a volunteer project, edit requests such yours are generally expected to have this formatting done before the request is submitted for review.

• Kindly rewrite your edit request so that it aligns more with the second example shown in the collapsed section above, and feel free to re-submit that edit request at your earliest convenience.
• Please also note that if you receive, or expect to receive, compensation for any contribution you make, you must disclose your employer, client, and affiliation to comply with Wikipedia's terms of use and the policy on paid editing.
• If you have any questions about this please don't hesitate to ask myself or another editor.

Regards,  Spintendo  01:26, 20 August 2019 (UTC)

Request edit

Hello all,

Thank you in particular to user Spintendo for providing us with additional context around proposed changes. We have uncovered the following errors in the article and have proposed corrected statement and clarifications with citations. Please note that we have a Conflict of Interest since we are writing on behalf of trivago. However, we feel that these edits are necessary to maintain accurate and more exact information on the page. Please let us know if these updated changes are in a better format and if you are able to use these sources to make the edits to the article. Thank you again for your time.

Extended content

"In December 2010, Trivago sold a quarter of the company for US$52.86 million to a US investment fund, Insight Venture Partners."

Should instead be corrected to:

"In 2010, Insight Venture Partners acquired 27.3% of the equity ownership of trivago for €42.5 million."

The source to cite these updated numbers can be found in the following Nasdaq SEC filing: https://secfilings.nasdaq.com/edgar_conv_html%2f2019%2f03%2f06%2f0001683825-19-000008.html#FIS_COMPANY_INFORMATION

"In December 2012, Expedia, an American travel company, announced that it would acquire a 61.6% stake in Trivago for $632 million. The deal was completed in 2013."

Should instead be corrected to:

"Expedia acquired 63.0% of the equity ownership in trivago in 2013, purchasing all outstanding equity not held by founders or employees of trivago for €477 million and subscribing for a certain number of newly issued shares."

The source is in the following Nasdaq SEC filing: https://secfilings.nasdaq.com/edgar_conv_html%2f2019%2f03%2f06%2f0001683825-19-000008.html#FIS_COMPANY_INFORMATION)

"In December 2014, Trivago acquired mobile app product and development company Rheinfabrik."

Should instead be corrected to:

"In December 2014, trivago acquired 100% equity interest in mobile app product and development company Rheinfabrik.

Source is the following trivago SEC filing: https://ir.trivago.com/node/6396/html

"In March 2016, Trivago announced it had acquired 52.3% of Cloud-PMS company Base7booking, after taking majority control of the Switzerland-based company in the third quarter of 2015.

Should instead be corrected to:

"In August 2015, trivago completed the acquisition of a 52.3% equity interest in base7booking.com Sarl (“base7”), a cloud based property management service provider based in Switzerland."

Source is in the following SEC filing: https://www.sec.gov/Archives/edgar/data/1683825/000168382517000012/R12.htm

We'd also like to propose adding the following new company acquisitions in order to maintain an updated picture of the significance of the company in its industry:

"In July 2015, trivago completed the acquisition of a 61.3% equity interest in myhotelshop GmbH (“myhotelshop”)), a marketing manager, for total purchase consideration of €0.6 million consisting of cash and the settlement of pre-existing debt at the closing of the acquisition. The acquisition provides trivago direct relationships with independent hotels through the myhotelshop portal. myhotelshop has since been deconsolidated at the end of 2017."

Sources: SEC filing to note the amount of equity interest acquired: https://www.sec.gov/Archives/edgar/data/1683825/000168382517000012/R12.htm)

Separate SEC filing noting that myhotelshop deconsolidated: https://www.sec.gov/Archives/edgar/data/1683825/000168382519000004/exhibit991_q4x2018.htm)

"In August 2017, trivago acquired the assets of tripl (winner of ITB's Start-Ups Battle 2016), a machine learning travel start-up from Hamburg. The acquisition enhanced trivago's product with personalization technology which uses both Big Data and a customer-centric approach."

Source: News article in eTurboNews: https://www.eturbonews.com/165914/hotel-search-trivago-acquires-ai-platform-tripl/

"In May 2018, trivago announced the acquisition of TripHappy, a US travel startup that leverages artificial intelligence to highlight relevant location and neighborhood information during the hotel search and discovery process. This acquisition follows trivago's continued efforts to improve the traveler search experience by delivering personalized results through technology and product innovation."

Source: StreetInsider: https://www.streetinsider.com/Management+Comments/trivago+%28TRVG%29+Reports+Acquisition+of+Travel+A.I.+Startup%2C+TripHappy/14164885.html

And here are a few other existing sentences/stats that need updating: "On December 16, 2016, trivago became publicly traded on the NASDAQ exchange under the ticker symbol TRVG. Expedia retains 64.7% of voting rights and 59.7% of economic rights."

Suggested change to: "On December 16, 2016, trivago became publicly traded on the Nasdaq Stock Market under the ticker symbol TRVG. At the closing of the offering, Expedia retained 64.7% of voting rights and 59.7% of economic rights in trivago."

Source: Expedia annual report: https://www.sec.gov/Archives/edgar/data/1324424/000132442419000006/q42018-10k.htm

"Trivago claims to be the world's largest online hotel search site, comparing rates from over 1 million hotels and more than 250 booking sites worldwide. The site includes over 190 million hotel ratings and 14 million photos, and reports over 120 million visitors per month."

Suggested change to: "As of March 31, 2019, trivago offered access to more than 3.0 million hotels and other types of accommodation including over 1.8 million units of alternative accommodation, such as vacation rentals and private apartments, in over 190 countries."

Source: News article from Finanznachrichten: https://www.finanznachrichten.de/nachrichten-2019-05/46595924-trivago-n-v-trivago-starts-strong-in-2019-with-double-digit-increase-in-profitability-399.htm

"The tRI aggregates all ratings for destinations listed on Trivago and ranks them between 0 and 100. The index includes criteria such as location, price, food, internet, room and facilities, and is used to create annual Trivago rankings and awards such as the Reputation Ranking, Island Ranking, Ski Ranking, the Top Hotel Awards, and the Best Value Destinations (based on an algorithm combining the tRI with price)."

Should be corrected to: "The tRI is a comprehensive and reliable index of hotel ratings. The tRI takes available rating sources from across the web and uses an algorithm to aggregate them, providing a dependable and impartial score."

Source: Article in 4hoteliers: https://www.4hoteliers.com/features/article/10469

References

Thank you for your time! Pmerchan (talk) 19:00, 12 September 2019 (UTC)

Reply 12-SEP-2019

  Unable to implement  

• Thank you for providing references with the request. That was much appreciated.
• Unfortunately, your request still cannot be reviewed because the provided references are not formatted correctly. The citation style predominantly used by the Trivago article is Citation Style 1 (CS1). The citation style used in the edit request consists of bare URL's. As I stated in my previous reply, any requested edit of yours which may be implemented will need to resemble the current style already in use in the article – in this case, CS1. (See WP:CITEVAR.) In the extended section below titled Citation style, I have illustrated two examples: one showing how the edit request was submitted, and another showing how requests should be submitted in the future:

Citation style

Bare URL reference formatting:

The Sun's diameter is 864,337 miles, while the Moon's diameter is 2,159 miles. The Sun's temperature is 5,778 Kelvin.

References

---

1. https://www.booksource.com
2. http://www.journalsource.com
3. http://www.websource.com

In the example above there are three URL's provided with the claim statements, but these URL's have not been placed using Citation Style 1, which is the style predominantly used by the Trivago article. Using this style, the WikiFormatted text should resemble the following:

Citation Style 1 formatting:

The Sun's diameter is 864,337 miles,<ref>{{cite book|last1=Sjöblad|first1=Tristan|title=The Sun|url=http://www.booksource.com|publisher=Academic Press|date=2019|page=1}}</ref> while the Moon's diameter is 2,159 miles.<ref>{{cite journal|last1=Harinath|first1=Paramjit|title=Size of the Moon|journal=Science|issue=78|volume=51|url=http://www.journalsource.com|date=2019|page=46}}</ref> The Sun's temperature is 5,778 Kelvin.<ref>{{cite web|last1=Uemura|first1=Shu|title=The Sun's Heat|url=http://www.websource.com|publisher=Academic Press|date=2019|page=2}}</ref>

Which displays as:

The Sun's diameter is 864,337 miles, while the Moon's diameter is 2,159 miles. The Sun's temperature is 5,778 Kelvin.

References

---

In the example above the references have been formatted according to Citation Style 1, which shows the author, the source's name, date, etc., all information which is lost when only the links are provided. As Wikipedia is a volunteer project, edit requests such yours are generally expected to have this formatting done before the request is submitted for review.

Notes

References

• Kindly resubmit the edit request below this post at your earliest convenience, taking care to ensure that it makes use of CS1. If you have any questions about this formatting please don't hesitate to ask myself or another editor.
• Additionally, if the COI editor receives, or expects to receive, compensation for any contribution they make, they must disclose their employer, client, and affiliation to comply with Wikipedia's terms of use and the policy on paid editing.

Regards,  Spintendo  20:51, 12 September 2019 (UTC)

Edit request

Hello, Thank you again to user Spintendo for providing us with instructions around citations for our proposed changes. We are writing again to request the following changes, cited in CS1 (corrected from above). Please note that we have a Conflict of Interest since we are writing on behalf of trivago. However, we feel that these edits are necessary to maintain accurate and more exact information on the page. Please let us know if these updated changes are in a better format and if you are able to use these sources to make the edits to the article. Thank you.

Edit request

"In December 2010, Trivago sold a quarter of the company for US$52.86 million to a US investment fund, Insight Venture Partners." Should instead be corrected to: "In 2010, Insight Venture Partners acquired 27.3% of the equity ownership of trivago for €42.5 million"

“In December 2012, Expedia, an American travel company, announced that it would acquire a 61.6% stake in Trivago for $632 million. The deal was completed in 2013.” Should instead be corrected to: “Expedia acquired 63.0% of the equity ownership in trivago in 2013, purchasing all outstanding equity not held by founders or employees of trivago for €477 million and subscribing for a certain number of newly issued shares. ”

“In December 2014, Trivago acquired mobile app product and development company Rheinfabrik.” Should instead be corrected to: “In December 2014, trivago acquired 100% equity interest in mobile app product and development company Rheinfabrik.

“In March 2016, Trivago announced it had acquired 52.3% of Cloud-PMS company Base7booking, after taking majority control of the Switzerland-based company in the third quarter of 2015. Should instead be corrected to: “In August 2015, trivago completed the acquisition of a 52.3% equity interest in base7booking.com Sarl (“base7”), a cloud based property management service provider based in Switzerland. ”

We’d also like to propose adding the following new company acquisitions in order to maintain an updated picture of the significance of the company in its industry: “In July 2015, trivago completed the acquisition of a 61.3% equity interest in myhotelshop GmbH (“myhotelshop”)) ”, a marketing manager, for total purchase consideration of €0.6 million consisting of cash and the settlement of pre-existing debt at the closing of the acquisition. The acquisition provides trivago direct relationships with independent hotels through the myhotelshop portal. Myhotelshop has since been deconsolidated at the end of 2017. ”

“In August 2017, trivago acquired the assets of tripl (winner of ITB’s Start-Ups Battle 2016), a machine learning travel start-up from Hamburg. The acquisition enhanced trivago’s product with personalization technology which uses both Big Data and a customer-centric approach. ”

"In May 2018, trivago announced the acquisition of TripHappy, a US travel startup that leverages artificial intelligence to highlight relevant location and neighborhood information during the hotel search and discovery process. This acquisition follows trivago's continued efforts to improve the traveler search experience by delivering personalized results through technology and product innovation.

"On December 16, 2016, trivago became publicly traded on the NASDAQ exchange under the ticker symbol TRVG. Expedia retains 64.7% of voting rights and 59.7% of economic rights." Suggested change to: "On December 16, 2016, trivago became publicly traded on the Nasdaq Stock Market under the ticker symbol TRVG. At the closing of the offering, Expedia retained 64.7% of voting rights and 59.7% of economic rights in trivago."

"Trivago claims to be the world's largest online hotel search site, comparing rates from over 1 million hotels and more than 250 booking sites worldwide. The site includes over 190 million hotel ratings and 14 million photos, and reports over 120 million visitors per month." Suggested change to: "As of March 31, 2019, trivago offered access to more than 3.0 million hotels and other types of accommodation including over 1.8 million units of alternative accommodation, such as vacation rentals and private apartments, in over 190 countries. "

"The tRI aggregates all ratings for destinations listed on Trivago and ranks them between 0 and 100. The index includes criteria such as location, price, food, internet, room and facilities, and is used to create annual Trivago rankings and awards such as the Reputation Ranking, Island Ranking, Ski Ranking, the Top Hotel Awards, and the Best Value Destinations (based on an algorithm combining the tRI with price)." Should be corrected to: "The tRI is a comprehensive and reliable index of hotel ratings. The tRI takes available rating sources from across the web and uses an algorithm to aggregate them, providing a dependable and impartial score. "

References

Agrund2 (talk) 21:09, 27 September 2019 (UTC)

Partially implemented I've removed the inaccurate percentages from the prose. The other information which is requested to be changed cannot be omitted because it is referenced. If the information no longer holds true, then the claim should be added to by stating that a different system/operation/way of doing things occurs (and as of when should be stated). Regards,  Spintendo  19:22, 24 October 2019 (UTC)

ownership confusion

The information box on the right says a it is publicly trader firm True), and then later says it is owned by Expedia.

Expedia owns a stake, as explained in the main body, but it does not own the entire firm.

Suggestion: Remove Ownership: Expedia from the right side panel.

68.174.144.191 (talk) 14:49, 27 October 2019 (UTC)

Thank you, Spintendo, for your help on the edits we have suggested. We were hoping to correct two remaining inaccuracies on the page. Please note that we have a Conflict of Interest and appreciate your help maintaining the integrity and accuracy of the page. 1. We would like to request the edit to the following text, as the current reference listed does not match the value of the sale in USD. We have a link with the correct reference in euros.

"In December 2010, Trivago sold a quarter of the company for US$52.86 million to a US investment fund, Insight Venture Partners."

Should instead be corrected to: "In 2010, Insight Venture Partners acquired a percentage equity ownership of trivago for €42.5 million " 2. We would like to request the edit to the following text which includes outdated site numbers. We have referenced the correct text and included “as of when” to reflect when these number changes.

“Trivago claims to be the world's largest online hotel search site, comparing rates from over 1 million hotels and more than 250 booking sites worldwide. The site includes over 190 million hotel ratings and 14 million photos, and reports over 120 million visitors per month." 

Suggested change to: "As of March 31, 2019, trivago offered access to more than 3.0 million hotels and other types of accommodation including over 1.8 million units of alternative accommodation, such as vacation rentals and private apartments, in over 190 countries. "

Agrund2 (talk) 19:41, 13 December 2019 (UTC)

References

requested trivago page updates

Hello, Peppercomm is trivago's PR firm requested changes for new/updated and accurate company information.

Key People               

Matthias Tillmann (CFO) - update to Robin Harries

Reference: https://www.globenewswire.com/news-release/2024/04/02/2855750/0/en/Robin-Harries-assumes-CFO-role-at-trivago.html

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Revenue

update from 2021 figure to 2023 €485 million

Reference: https://stockanalysis.com/stocks/trvg/revenue/

Employees

Update to 651

Reference: as of Dec. 2023 audited financial statement

Parent

Update to 61%

Reference: https://www.prnewswire.com/news-releases/expedia-completes-acquisition-of-majority-interest-in-trivago-197283431.html#:~:text=(NASDAQ%3A%20EXPE)%20today%20announced,of%20875%2C200%20shares%20of%20Expedia

Remove subsidiaries.

Website

Under website, update description to the following:

trivago N.V. (NASDAQ: TRVG) is a global hotel and accommodation search platform focused on reshaping the way travelers search for and compare different types of hotels, while enabling our advertisers to grow their businesses by providing them with access to a broad audience of travelers via our websites and apps.

The platform allows travelers to make informed decisions by personalizing their search for accommodations and providing them with access to a deep supply of relevant information and prices.

Reference: https://www.globenewswire.com/news-release/2024/10/21/2966212/0/en/trivago-N-V-s-Third-Quarter-2024-Earnings-Release-Scheduled-for-November-5-2024-Webcast-Scheduled-for-November-6-2024.html

History

ADD: In 2023, trivago announced a significant transformation in its leadership structure, welcoming a team of accomplished travel industry executives, who played significant roles in the company’s worldwide growth.

Johannes Thomas assumed the role of CEO and Managing Director, succeeding Axel Hefer, who chose not to extend his contract. Jasmine Ezz rejoined as Chief Marketing Officer and Andrej Lehnert as Chief Product Officer. trivago founder, Rolf Schrömgens, also returned to the company first as an advisor and then joined the supervisory board.

Business Model

As a hotel price comparison website, Trivago makes money from advertising partners primarily using a cost-per-click (CPC) business model. Booking platforms, hoteliers and other providers list rates and advertise on the Trivago site, paying for the clicks received from Trivago users.

Trivago also offers free and fee-based versions of its Hotel Manager product, which hoteliers use to market their facilities on the Trivago site. Trivago claims to be the world's largest online hotel search site, comparing rates from over 1 million hotels and more than 250 booking sites worldwide. Since their majority shareholder is Expedia, the effort is to direct bookings to their sites by way of various "adjustments" to how other sites' rates are perceived.

UPDATES

5M hotels and alternative accommodations

53 localizes websites and apps

190 countries

31 languages

trivago Rating Index (tRI)

UPDATE TO: The tRI is a comprehensive and reliable index of hotel ratings. It takes available rating sources from across the web and uses an algorithm to aggregate them, providing a dependable and impartial score. Rating sources are broken down, offering users clarity and understanding. tRI is current, daily updates ensure the most up-to-date evaluations you can find.

trivago Hotel Price Index (tHPI)

UPDATE TO: The Trivago Hotel Price Index (tHPI) tracks and records the rate fluctuations and pricing trends of over five million hotels and alternative accommodations from hundreds of booking sites. Prices are based on the cost of a standard double room, taken from millions of daily price inquiries over the past month.

Marketing

ADD: In Q4 2023, trivago announced a brand evolution. The refreshed brand features a new logo and visual identity, which will debut with a first-of-its-kind AI- driven television advertising campaign. The essence of trivago’s brand refresh is captured by its promise to help users “Search Savvy. Feel Super.”

Key elements of trivago’s refresh include a new logo with a more vibrant and inviting look. The new symbol doubles as a checkmark, representing how easy it is to find a hotel that suits your needs on trivago, and a smile, reflecting that satisfied feeling when you’ve scored that great deal because you used trivago.

“The refresh is in line with our goal to strengthen the trivago brand. By combining our strong existing brand cues with a set of new, highly distinct and memorable elements, we aim to cut through the noise and stand out in the competitive travel market,” said Jasmine Ezz, CMO of trivago. “This evolution is about building on our solid foundation, reinforcing our identity, and making it more resonant and engaging.”

References:

https://www.globenewswire.com/news-release/2023/12/14/2796081/0/en/trivago-Unveils-a-Bold-Brand-Refresh-and-AI-powered-TV-Ads.html

https://www.hoteldive.com/news/trivago-brand-refresh-AI-powered-advertising-campaign/702687/

https://www.prweek.com/article/1851197/trivago-unveils-brand-refresh-ai-ad-campaign

Company Flag - THERE IS NO COMPANY FLAG, PLEASE REMOVE

The "Trivago Guy

UPDATE (to past tense): When the company aired its first U.S. TV advertisement in 2012, the ad's spokesman inspired a trending Twitter hashtag, #trivagoguy, based on his unusual look.[30] According to Rolling Stone, Trivago "wanted someone real, approachable and genuine" when it chose actor Tim Williams to star in the ad. The Trivago guy became an unexpected celebrity, with some people noting his unbuttoned shirt and creepy vibe, while others found his scruffy appearance and deep voice "inexplicably sexy".

Trivago responded to the comments by launching a contest that invited people to give the Trivago guy a makeover. The Trivago guy inspired parodies, fan fiction and a large gay following.

Many commenters asked why Trivago chose not to have the actor wear a belt. According to the actor, that was an accident. "Unfortunately none of the belts fit the belt loops that I had on," Williams said. "I think that was probably the best break we could have gotten." Following the large response for the U.S. Trivago guy, the company decided to create French and Spanish Trivago guys. From 2016 until June 2017, the French actor Mehdi Nebbou was the German Trivago guy.

For Latin America (the whole Spanish-speaking region) Trivago's commercials were are presented by Spanish actor Gonzalo Peña. In Brazil, the man shown on screen wasis the well-known actor and model Willian Mello.

In 2016, the company aired ads in India with Abhinav Kumar. Abhinav became popular and an internet sensation for his role in ubiquitous Trivago ads in India. As of now the Trivago guy has turned into an internet meme.

ADD: In late 2023, trivago welcomed a new “trivago guy” who will be featured in the company’s advertising campaigns. By employing AI tools, trivago produced localized TV ads in more than 10 different languages, all featuring the same actor, but with uniquely tailored, culturally relevant voiceovers for each market.

The "Trivago girl"

In the UK, Trivago's advertisements were fronted by Australian actress and musician Gabrielle Miller. In Japan, Trivago wasis represented in their TV commercials by singer/songwriter Natalie Emmons, who uses the pseudonym "Strae" in the United States. In Malaysia, actress and TV host Dahlia Shazwan starred in Trivago's advertisements.

Legal Issues

UPDATE AS FOLLOWS:

In August 2018, the Australian Competition & Consumer Commission (ACCC) instituted proceedings  in the Federal Court of Australia against Trivago alleging that the company had made misleading representations on their Australian website and in their Australian television advertising. The ACCC case started in the Federal Court of Australia in September 2019.

In January 2020, the Federal Court of Australia found that Trivago engaged in Australia in conduct that was or was likely to be misleading or deceptive [CT3] and that therefore contravened Australian Consumer Law. The ACCC argued Trivago promised Australian customers impartial, objective and transparent hotel price comparisons which would allow them to quickly and easily identify the cheapest offer available whereas the listing of an offer on Trivago’s Australian website was subject to the payment of a fee (Cost Per Click) by advertisers and whereas Trivago did not show the cheapest offer.. The ACCC claimed Trivago failed to properly disclose its operating model and used misleading "strike-through" price comparisons that compared a more expensive luxury room with a standard room.

In April 2022, the Federal Court of Australia fined Trivago AUD44.7 million (plus legal costs) for misleading Australian consumers whereas the ACCC had pushed for a fine of at least AUD90 million. Justice Moshinsky of the Federal Court of Australia noted Trivago’s breaches of the Australian law were "extremely serious".

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CONSIDER ADDING: To support its ruling, the Court noted that Trivago promised Australian customers impartial, objective and transparent hotel price comparison which would allow them to quickly and easily identify the cheapest offer available whereas the listing of an offer on Trivago’s Australian website was subject to the payment of a minimum fee by advertisers and whereas, in some cases, Trivago did not show the cheapest offer.  The Court also noted that Trivago used misleading “strike-through” price comparisons that were not always based on prices offered for the same room category in the same hotel.” Peppercomm (talk) 19:16, 10 January 2025 (UTC)

Non-neutral Introduction

The introduction to this article sounds like Trivago's marketing team wrote it. That is possible, as Trivago has edited this article before. Algerbra (talk) 17:18, 22 May 2025 (UTC)