Talk:SodaStream

1984 Sydbrand lawsuit

In the gas canisters section it says, "In Sweden in 1984, carbonic acid supplier Sydbrand, primarily a supplier of fire equipment, was sued successfully by SodaStream". Shouldn't that read "successfully sued by W & A Gilbey Ltd."? Since SodaStream wasn't it's own company until 1991 and, at that time, was a subsidiary of W & A Gilbey Ltd.? I'm not an expert in Swedish law so I figured I'd ask. Robo042 (talk) 01:18, 30 May 2015 (UTC)

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Factory move

I'm not sure where @Hyperionsteel: sourced the information about PACBI in this edit, the content that has just been removed here, but Al Jazeera's "SodaStream factory shows Palestinian Bedouins' plight" article covers this in some detail including for example BDS co-founder Omar Barghouti saying "This closure is a clear-cut BDS victory against an odiously complicit Israeli company" and explaining that "The BDS campaign against SodaStream will continue, as the company is moving to a location where it is directly colluding in the ethnic cleansing of Bedouin Palestinian citizens of Israel in the Naqab [Negev]." and that Sodastream CEO Daniel Birnbaum "admitted BDS had played some role in the move" which he described as "minimal". There is plenty of other information in this and other sources to ensure the issues are given a detail and weight that is in proper proportion to the coverage by RS, as is required by mandatory policy. Sean.hoyland - talk 11:44, 12 April 2016 (UTC)

mechanism of operation

{{User:Northamerica1000]] is right--without this paragraph the article does not make sense. It was easy enough to source. DGG ( talk ) 05:53, 28 December 2017 (UTC)

External links modified (January 2018)

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• Added archive https://archive.is/20121202084614/http://blog.sodastream.com/2012/04/25/sodastream-partners-with-top-designer-yves-behar-to-launch-the-source-soda-maker/ to http://blog.sodastream.com/2012/04/25/sodastream-partners-with-top-designer-yves-behar-to-launch-the-source-soda-maker/
• Added archive https://web.archive.org/web/20140202132541/http://www.housewareslive.net/news/news.asp?id=8135&title=Good+Housekeeping+Institute+accolade+for+SodaStream to http://www.housewareslive.net/news/news.asp?id=8135&title=Good+Housekeeping+Institute+accolade+for+SodaStream
• Added archive https://web.archive.org/web/20140204000357/http://fivepercent.us/2010/09/16/review-sodastream-gets-fizzy-water-right/ to http://fivepercent.us/2010/09/16/review-sodastream-gets-fizzy-water-right/
• Added archive https://archive.is/20130420221624/http://www.greenwisebusiness.co.uk/news/sodastream-and-the-trouble-with-green-marketing-3785.aspx to http://www.greenwisebusiness.co.uk/news/sodastream-and-the-trouble-with-green-marketing-3785.aspx
• Added archive https://web.archive.org/web/20120105121744/https://www.fuelteam.wallst.com/modules/secfilings/drawFiling.asp?docKey=137-000114420411038499-55AP9E7OBKPOLUPAAVAAN146SC&formType=20-F&date=6%2F30%2F2011&docFormat=PDF to https://www.fuelteam.wallst.com/modules/secfilings/drawFiling.asp?docKey=137-000114420411038499-55AP9E7OBKPOLUPAAVAAN146SC&formType=20-F&date=6%2F30%2F2011&docFormat=PDF

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Edit review

Would someone with more experience mind reviewing this edit (https://en.wikipedia.org/w/index.php?title=SodaStream&curid=4153354&diff=921269808&oldid=917931961&diffmode=source). I'm not sure about whether the wording by the editor should be used? Thank you. Daylen (talk) 04:00, 22 October 2019 (UTC)

Checking whether the source given uses the word "alleged" is all the review that's needed. If it does, the edit's probably fine; otherwise, it should be reverted (or another source found). In this instance, the latter seems to be the case. 78.28.45.145 (talk) 08:47, 22 October 2019 (UTC)

Missing end quote?

was reading the article and happened to notice a missing end quote in the controversy section. the quote as-is reads "Birnbaum said that the factories are apolitical. "We don't take sides in this conflict. He described the factory as "building bridges between us and the Palestinian population, and we provide our Palestinian employees with respectable employment opportunities and an appropriate salary and benefits"." however, i believe there should be an end quote after 'conflict' because the article switches back to referring to birnbaum in the third person, and proceeds to quote a different section from the source article, without appearing to be part of a larger quote from a different source. thanks for your time — Preceding unsigned comment added by 73.43.203.181 (talk) 16:59, 4 December 2020 (UTC)

"Take My Breath Away (Soda Club song)" listed at Redirects for discussion

A discussion is taking place to address the redirect Take My Breath Away (Soda Club song). The discussion will occur at Wikipedia:Redirects for discussion/Log/2021 August 17#Take My Breath Away (Soda Club song) until a consensus is reached, and readers of this page are welcome to contribute to the discussion. (CC) Tbhotch^™ 20:42, 17 August 2021 (UTC)

Bottle 'licensing'?

I'm surprised that there's no explanation as to what that means on the bottle, and it sounds dubious enough to want to know yet they don't explain what they're really claiming, specifically. Is it for having the trademark on the bottle? DOT shipping requirement (i.e. you're not supposed to ship refilled bottles unless Sodastream if I understand it right)? Can't be patents as it's even on the ancient design. Seems to run right into first sale and exhaustion issues among others, if they try to claim ownership. It's beginning to feel like the Nintendo Seal of Quality, all over again. 74.196.181.80 (talk) 20:56, 30 July 2023 (UTC)

Controversies section

Hi everyone. I'd like to suggest integrating the Controversies section into the History section. The current History section only covers events up to 2014, which is around when most of the events of the Controversies section occurred (apart from the "homophobia" paragraph, which is trivial and non-noteworthy in any case).

I also want to propose trimming the section itself, as the level of detail is WP:UNDUE for the article (it amounts to almost half the article by word count). Here is how I would propose trimming:

• Not done

I think it is better for it to be separate to avoid confusion Theknoledgeableperson(talk)

Trimmed Controversies section, to be folded into History

Boycott campaign and factory relocation

Label on SodaStream packaging

In the early 2010s, aAs part of the Boycott, Divestment and Sanctions (BDS) activist campaign launched in 2005 to pressure Israel to end the occupation of the West Bank and Gaza, SodaStream was criticized for operating its primary manufacturing plant in the Mishor Adumim industrial zone in the West Bank.

The Court of Justice of the European Union ruled in 2010 that SodaStream was not entitled to claim a "Made in Israel" exemption from EU customs payments for products manufactured in the West Bank because Israeli settlements in the West Bank are outside the territorial scope of the EC–Israel Agreement.

In January 2014, Oxfam accepted the resignation of Scarlett Johansson, an American actress, as ambassador for that organisation, a role she had held for eight years, after she became a brand ambassador for SodaStream. Oxfam has stated that "businesses, such as SodaStream, that operate in settlements further the ongoing poverty and denial of rights of the Palestinian communities that we work to support" and opposes all trade with the settlements citing their illegality under international law. Johansson reportedly resigned because of "a fundamental difference of opinion in regards to the boycott, divestment and sanctions movement". In her statement she described SodaStream as "not only committed to the environment but to building a bridge to peace between Israel and Palestine, supporting neighbours working alongside each other, receiving equal pay, equal benefits and equal rights". SodaStream CEO Daniel Birnbaum also accused Oxfam of supporting the BDS movement against Israel as a whole, a charge Oxfam denied, saying that "this is about trade from the settlements" and specific to settlements outside Israel's pre-1967 border. which Oxfam states, due to their location, pose an obstacle to any future two-state solution.

According to Birnbaum, the boycott had no impact on the growth rate of SodaStream, and he said, all SodaStream products sold in Norway, Sweden and Finland are manufactured in China.

In January 2014 a Paris court ruled that the France-Palestine Solidarity Association (AFPS), a group campaigning to remove SodaStream from stores, must compensate SodaStream €6500 because the group falsely claimed the products are sold "illegally and fraudulently" due to their use of the "Made in Israel" label while being partly manufactured in the West Bank.

Human Rights Watch stated that "It is impossible to ignore the Israeli system of unlawful discrimination, land confiscation, natural resource theft, and forced displacement of Palestinians in the occupied West Bank, where SodaStream is located". The United Church of Canada launched a campaign to boycott SodaStream products manufactured in the West Bank.

In July 2014, UK department store John Lewis removed all SodaStream products from its stores, amidst growing BDS pressure and declining sales. Its Oxford Street, London store had been the site of biweekly protests against the sale of SodaStream products. In July 2014, after two years of weekly BDS protests, SodaStream also closed its Brighton store.

Birnbaum said that the factories are apolitical and: "We don't take sides in this conflict." He described the factory as "building bridges between us and the Palestinian population, and we provide our Palestinian employees with respectable employment opportunities and an appropriate salary and benefits". SodaStream employed 500 West Bank Palestinians. Addressing the location of SodaStream's Ma'ale Adumim plant, Birnbaum said "we're here for historical reasons." Tthe choice was made by company founder Peter Weissburgh, back in the 1990s, long before SodaStream was taken over by the current owners, who appointed Birnbaum in 2007. Birnbaum said that factory presence was a reality and he would not bow to political pressure to close it: "We will not throw our employees under the bus to promote anyone's political agenda ... I just can't see how it would help the cause of the Palestinians if we fired them."

Supporters of the factory cited the West Bank's high unemployment rate and low GDP as evidence the jobs were badly needed. Opponents argued that the small number of jobs provided by the factories in the settlements did not outweigh the effect the Israeli presence had on the Palestinian economy. Others argued that SodaStream was exploiting local cheap labour. Workers' incomes at the factory were substantially above the 1450 shekel/month Palestinian Authority minimum wage.

All but one of the Palestinian employees interviewed by The Christian Science Monitor supported Johansson's stance and opposed a boycott of SodaStream, stating that a boycott would only hurt them. One Palestinian employee said he was ashamed to work for SodaStream and felt like a "slave" working on an assembly line for twelve hours a day. Another Palestinian employee interviewed by Reuters reported that: "Most of the managers are Israeli, and West Bank employees feel they can't ask for pay rises or more benefits because they can be fired and easily replaced."

In December 2014, Harvard University Dining Services halted SodaStream machine purchases for its dining facilities due to demonstrations by the Harvard College Palestine Solidarity Committee and the Harvard Islamic Society. A few days later, however, Harvard's President Drew Faust reversed the decision, claiming she had not been aware of it in the first place. Then provost, Alan Garber wrote, "Harvard University's procurement decisions should not and will not be driven by individuals' views of highly contested matters of political controversy."

Harvard law professor Alan Dershowitz, writing in the Jerusalem Post said that students should have boycotted the machines, rather than asking for their removal.

When French host Cyril Hanouna aired a homophobic prank on French TV in May 2017, SodaStream first refused to stop advertising and supporting Hanouna's program, but eventually decided to withdraw its advertising.

In July 2014, SodaStream fired 60 Palestinian workers after they filed a complainthad complained about not receiving sufficient food to break Ramadan fasts during night shifts. The workers were not allowed to bring their own food into the plant due to Jewish dietary restrictions being enforced. According to SodaStream the workers had called for a wildcat strike,. According to the workers, they were fired after filing a formal complaint. SodaStream claimed that the workers }}were given a hearing and that they were not denied severance pay.

SodaStream announced that its factory in Ma'ale Adumim would be closed by the end of 2015 in order to save $9 million in production costs. The plant's operations were transferred to a new factory in Lehavim, where it reportedly "employed "a significant number of Bedouin Arabs". The move laid off 500 Palestinian workers, although 74 Palestinian workers moved with SodaStream when it relocated. However, the Israeli government initially refused to renew the Palestinians' work permits. SodaStream protested the government decision. Around a year later, the Israeli government renewed the working permits of the 74 Palestinian workers and they returned to SodaStream.

Some news sources reported that SodaStream blamed the Boycott, Divestment and Sanctions movement (BDS) for the closing of its plant. Mahmoud Nawajaa, the BDS coordinator in Ramallah, called the loss of Palestinian jobs at SodaStream "part of the price that should be paid in the process of ending the occupation". SodaStream CEO Daniel Birnbaum blamed Benjamin Netanyahu for the Palestinian job losses. According to Birnbaum, all of the Palestinian employees had passed Israeli security clearance, but were denied permits to work after Netanyahu intervened. Birnbaum claimed that Netanyahu wanted the Palestinians fired so he could then blame BDS. Netanyahu's office denied Birnbaum's claims.

References

I'd be happy to discuss other ideas for which parts should be trimmed and which parts shouldn't be trimmed. But I think we can all agree the current version is not ideal. Thanks! DAK1980 (talk) 08:30, 18 September 2025 (UTC)

DAK1980, I agree with your proposed edits, except for the paragraph on the responses of Human Rights Watch and United Church of Canada, which seemed more significant than other comments in that section. The chronology may need to be reworked a bit, but in general I think the history is in better shape without the less relevant facts. Grand'mere Eugene (talk) 23:01, 27 October 2025 (UTC)

@Grand'mere Eugene: Thank you - your approach in implementing my proposal was sensible. I hope you won't mind getting pinged in future requests here, which will most likely be initiated by a colleague of mine. Thanks again! DAK1980 (talk) 09:32, 5 November 2025 (UTC)

Lead and infobox

I'd like to suggest a few changes to the lead section and the infobox.

• Change the first sentence from "an Israel-based manufacturing company best known as the maker of the consumer home carbonation product of the same name" to "a global manufacturing company and PepsiCo subsidiary headquartered in Kfar Saba, Israel. It is best known as the maker of the consumer home carbonation product of the same name." This introduction is more precise and gives more appropriate weight to the headquarters location by placing it at the end of the sentence instead of the beginning. (Also, since the headquarters location will now be mentioned in the first sentence, "SodaStream is headquartered in Kfar Saba, Israel" should be removed from the second paragraph.)
• The third paragraph is overly detailed and should be trimmed to just the first sentence, which sums up the subject adequately. The information in the second sentence is found in the body of the article and is undue for the lead:

  Until 2015, the company's principal manufacturing facility was located in Mishor Adumim, an industrial park within the Israeli settlement of Ma'ale Adumim in the West Bank, which generated controversy and a boycott campaign. In October 2015, while under growing pressure from activists of the BDS movement, SodaStream closed its facility in Mishor Adumim and relocated it to the town of Lehavim in Israel.

• In the infobox, please remove the "native_name" field. "SodaStream" is an English name, as it was an English company for the first near-century of its existence, and it is now a global PepsiCo subsidiary.

References

Grand'mere Eugene, you recently reviewed my colleague DAK1980's request - I would appreciate if you could now take a look at this one. Thanks! C at SodaStream (talk) 11:52, 18 November 2025 (UTC)

Done Grand'mere Eugene (talk) 18:16, 18 November 2025 (UTC)

Product section

I'd like to propose the following changes to the Products section.

• First, as a technical matter, the header should be "Products," not "Product."
• The section should be divided into three subsections, into which the current content of the section should fit neatly: "Sparkling water makers"; "Flavours"; and "Other products."
• Add the following paragraph to the new "Sparkling water makers" subsection:

  In 2022, SodaStream launched three sparkling water machines: the Terra, the Duo and the Art, each of which employed the "Quick Connect" system enabling CO₂ cylinders to be attaching by clicking instead of screwing. The Duo was named for its compatibility with both reusable plastic bottles and glass bottles, while the Art newly featured a lever allowing users to choose their own carbonation level.

  In 2023, SodaStream began selling the E-Terra and E-Duo models, which differ from the Terra and Duo by incorporating an electronic interface.

  In 2024, the company launched the Enso model, which was notable for its minimalist stainless steel design by Naoto Fukasawa.

• Add the following paragraph to the new "Flavours" subsection:

  In 2020, following the company's acquisition by PepsiCo two years earlier, SodaStream partnered with PepsiCo brand Bubly to create Bubly Drops, which included six fruit flavours for SodaStream drinks. The following year, SodaStream released several prominent PepsiCo brands as new flavours, including Pepsi, Pepsi Max and 7 Up.

  Additional PepsiCo brand SodaStream flavours followed in the coming years, with Mountain Dew debuting in 2024 and Pepsi Wild Cherry in 2025.

• Add the following paragraph to the new "Other products" section:

  In 2025, the company launched the Fizz & Go, a stainless steel bottle that connects directly to the sparkling water maker and is meant for "on the go" use.

• The final paragraph of the current section ("Excluding the purchase price...") should be removed. It is complete WP:OR, not to mention severely outdated.

References

Grand'mere Eugene, would you mind taking a look at this one as well? Thank you, C at SodaStream (talk) 11:17, 10 December 2025 (UTC)

Question: Mostly done. I couldn't find references to the "Quick connect" system in the Duo and Art systems, so modified your requested text in that sentence so it applies only to the Terra system. Is there a source to support the inclusion of the other two systems? Grand'mere Eugene (talk) 20:58, 10 December 2025 (UTC)

@Grand'mere Eugene: All the newer models since 2022 use the Quick Connect system, as you can see here. If an independent source is needed, this should do. Also - sorry if this wasn't clear before - the second paragraph ("Different flavours...") should be moved to the Flavours subsection and the third paragraph ("In February 2013...") should be moved to the "Other products" subsection. ( Done Grand'mere Eugene (talk) 02:23, 25 December 2025 (UTC))

Finally, if you don't mind, could you take a look at the "History section" edit request I just added below? Thanks again! C at SodaStream (talk) 12:38, 24 December 2025 (UTC)

History section

Hi all. I'd like to propose the following changes to the History section, which currently omits important events in the company's long history, and gives undue attention to trivial financial figures from the early 2010s.

• Put the current opening paragraph into a subsection called Early history and move the second paragraph ("SodaStream machines were popular...") out of the History section and into the opening of the Advertising campaigns subsection.
• Change the new Early history subsection as follows:

The forerunner of the machine, the "apparatus for aerating liquids", was created in 1903 by Guy Hugh Gilbey of the London gin distillers W & A Gilbey Ltd. and was sold to the upper classes (including the royal household). Flavoured concentrates such as cherry ciderette and sarsaparilla were introduced in the 1920s, along with commercial carbonation machines,. and the first machine for home carbonation of drinks was produced in 1955.

In the 1930s, SodaStream introduced the Vantas, also known as "The Penny Monster," a model that was sold to shopkeepers to prepare drinks for their customers.

The first mass-market SodaStream machine for home carbonation was introduced in 1955.

• Add a new subsection called 1970s-1980s: Management buyout, UK growth, and Cadbury Schweppes acquisition with the following content:

In 1971, International Distillers & Vintners, the company that had formed in 1962 from the merger of W & A Gilbey and Justerini & Brooks, sold SodaStream to consumer goods company Reckitt & Colman. In 1974, Reckitt & Colman sold the company to SodaStream head Roger Booth in a management buyout initiated by Booth.

In 1975, SodaStream partnered with appliance manufacturer Kenwood; the latter would market and distribute SodaStream products (with "Kenwood" branding) while the former would provide its CO₂ cylinders and concentrate mixes. In 1979, SodaStream ended the arrangement, leading Kenwood and its parent company Thorn to produce their own competing machine, the Cascade.

The company, which was controlled during this period by institutional investors led by Anglia Television and the Scottish American Investment Company, saw consistently rising profits from 1975 to the early 1980s. By 1983, SodaStream had 90 percent of the British market and its products could be found in one in ten homes. By 1984, the SodaStream factory in Peterborough employed more than 500 people and played a part in the city's dramatic growth after having been designated a "new town" in 1967.

In 1985, Cadbury Schweppes acquired SodaStream for £26.2 million. SodaStream had experienced losses over the prior year, due to costs of test marketing in the United States and West Germany, as well as problems with the introduction of a new machine in the UK.

• Since we're adding the Cadbury acquisition to the previous subsection, change the name of the next subsection from Subsidiary of Cadbury Schweppes; purchase by Soda-Club to 1998-2010: Soda-Club era - and remove the current first paragraph.
• Move the two sentences on the SodaStream Source (starting "In 2012...") to the Sparkling water makers subsection within the Products section.
• Add the following two paragraphs to the end of the Soda-Club subsection:

In 2007, Israeli private equity firm Fortissimo Capital acquired a controlling interest in SodaStream with an investment of $14 million and named Soda-Club head Daniel Birnbaum CEO. Birnbaum, who was credited with resuscitating the company, remained CEO until 2019.

During this period, SodaStream began to find success in the US market, going from little to no revenue in 2003 to $7 million in 2008.

• In the 2010 NASDAQ IPO subsection, remove the content from "By August 2011..." until the end of the subsection, as this is all trivial, unencyclopedic financial information (i.e., stocks rising, stocks falling, etc.).
• Add a new subsection called PepsiCo acquisition, with the following content:

In August 2018, SodaStream was acquired by PepsiCo for US$3.2 billion. The purchase represented a part of PepsiCo's strategic plan to shift toward offering healthier snack and drink products. In addition, PepsiCo stated that the acquisition was part of a larger corporate initiative focusing on environmentally friendly and cost-effective beverages.

References

Thank you! C at SodaStream (talk) 12:34, 24 December 2025 (UTC)

 Done Grand'mere Eugene (talk) 07:43, 25 December 2025 (UTC)

@Grand'mere Eugene: Thanks! A few small loose ends:

• In the "2010 NASDAQ IPO" subsection, the final three paragraphs also fall under the category of trivial financial information, in my opinion. If you agree, please do go ahead and remove those paragraphs too.
• There is a duplicated sentence in the Soda-Club subsection ("During this period, SodaStream began to find success..."). Can you remove the second instance of this sentence?
• Back in the Products section, a good deal of content should be moved out of the "Sparkling water makers" subsection and into the other subsections. Specifically, the first part of the second paragraph and the entire third paragraph should go to the "Flavours" subsection, and the fourth paragraph (on the Samsung refrigerator partnership) should go to the "Other products" subsection.

Thanks again, C at SodaStream (talk) 08:52, 29 December 2025 (UTC)

 Done, I think. Please check for appropriate placement of moved text? Tx. Grand'mere Eugene (talk) 22:46, 29 December 2025 (UTC)

Advertising campaigns

I'd like to propose the following changes:

• Please add the following two paragraphs to the end of the "Advertising campaigns" subsection:

In the years since its acquisition by PepsiCo in 2018, SodaStream has run new advertising campaigns on Earth Day (April 22). In 2019, the company announced the "Proud to be Green" challenge, in which people with the last name "Green" and people in cities containing the word "green" received discounts. In 2021, the company ran the "Don't Just Share, Care" campaign with an advertisement featuring Randi Zuckerberg, promoting positive action to combat climate change and criticising slacktivism. In 2022, the company ran an ad campaign in partnership with a nonprofit organization that protects wild sea turtles, with commercials featuring David Hasselhoff.

In June 2021, SodaStream introduced a Pride Month campaign with a digital advertisement featuring Laverne Cox as an animated superhero. The ad promoted a "Rainbow Story" sparkling water maker kit that could be personalised with rainbow markers; SodaStream donated 10% of the profits to LGBTQ+ rights organization ILGA World.

• Please change the title of the "Tap water initiative" subsection to the broader "Environmental initiatives," as this fits the content better.
• Unrelated to the above two items: Please change the short description from "Israeli manufacturing company" to "global manufacturing company" and remove the {{langx|he|סודהסטרים}} in the lead sentence.

References

Grand'mere Eugene, thanks for your assistance with the other sections. If you have a moment, would you mind reviewing this too? Thanks, C at SodaStream (talk) 09:55, 31 December 2025 (UTC)

 Done Grand'mere Eugene (talk) 20:03, 25 February 2026 (UTC)