Talk:MarketCast

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Revisions to opening paragraph

Latest comment: 24 days ago1 comment1 person in discussion

The user below has a request that a significant addition or re-write be made to this article
for which that user has an actual or apparent conflict of interest.

Summary of request: Update to company description in first paragraph

The backlog is very high. Please be extremely patient.
There are currently 901 requests waiting for review.

Please read the instructions for the parameters used by this template for accepting and declining them, and review the request below and make the edit if it is well sourced, neutral, and follows other Wikipedia guidelines and policies. Remember to set the |answered= parameter to "yes" when the request has been accepted, rejected or on hold awaiting user input.

As an employee of MarketCast, I have a conflict of interest in editing this article. In accordance with the Wikipedia guidelines, I am not editing this article directly, but asking an uninvolved editor to review my recommendations.

This is a new process for me; if there is anything I can do differently to make this easier, please let me know!

EDIT 1

Specific text to be added or removed:

REMOVE: MarketCast is an American company specializing in fandom, market research and data analytics.

REPLACE WITH: MarketCast is an American advertising effectiveness measurement and analytics company based in Culver City, California.

Reason for the change:

Updated to follow the standard Wikipedia lede format, remove marketing language (fandom), and reflect more current news coverage of the company.

References supporting the change:

TVNewsCheck (Dec 11, 2025): describes MarketCast as a "technology and data-enabled advertising-effectiveness firm" https://tvnewscheck.com/business/article/marketcast-appoints-new-executive-leadership-team/

The Measure (Dec 16, 2025): describes MarketCast as an "ad-tech and data company" — https://www.themeasure.net/marketcast-hires-new-executive-team-ahead-of-total-effect-launch/

Variety (Dec 11, 2025): confirms Culver City, California headquarters — https://variety.com/2025/biz/news/marketcast-lana-busignani-ceo-1236605704/

EDIT 2

Specific text to be added or removed:

REMOVE: Based in Los Angeles, it was founded in 1987 and is a portfolio company of Kohlberg & Company.^[1] It offers research and data science to companies ranging from Hollywood studios through streaming media services, video game publishers and lifestyle businesses to sports leagues.

REPLACE WITH: The company measures advertising, brand, and sponsorship effectiveness for clients, including large national advertisers, Hollywood studios, streaming media services, video game publishers, lifestyle businesses, and sports leagues and their sponsors.

Reason for the change:

Current description focuses only on MarketCast's entertainment business and misses the company's core business of measuring advertising and sponsorship effectiveness for brands. Recent trade press coverage mentions these capabilities.

References supporting change:

TVNewsCheck (Dec 11, 2025) — describes MarketCast as an "advertising-effectiveness firm": https://tvnewscheck.com/business/article/marketcast-appoints-new-executive-leadership-team/

Research Live (Sep 25, 2024) — describes MarketCast as offering "advertising and brand research services and tools": https://www.research-live.com/article/news/marketcast-adds-hybrid-ad-testing/id/5130913

The Measure (tag archive, 2024–2026) — repeated independent coverage of MarketCast's sports sponsorship measurement work across NFL, NBA, WNBA, MLB, NCAA, and NWSL: https://www.themeasure.net/tag/marketcast/

Variety (Dec 11, 2025) — confirms MarketCast serves national advertisers: https://variety.com/2025/biz/news/marketcast-lana-busignani-ceo-1236605704/

FULL, UPDATED NEW INTRO SENTENCES:

MarketCast is an American advertising effectiveness measurement and analytics company based in Culver City, California. The company measures advertising, brand, and sponsorship effectiveness for clients, including large national advertisers, Hollywood studios, streaming media services, video game publishers, lifestyle businesses, and sports leagues and their sponsors. Stacy Perrus (talk) 16:47, 8 September 2026 (UTC)Reply

↑ Cite error: The named reference prnewswire1 was invoked but never defined (see the help page).

[prnewswire1-1] Cite error: The named reference prnewswire1 was invoked but never defined (see the help page).

[1]

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Talk:MarketCast

Revisions to opening paragraph