Talk:MarketCast
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Requested edits to the MarketCast page
[edit]== Requested edits – COI disclosure ==
I am employed by / represent MarketCast and am disclosing a conflict of
interest per Wikipedia's [[WP:COI]] guidelines. I am not editing the article
directly. I am requesting the following specific, sourced changes below.
---
=== Request 1: Update the lead paragraph (description) ===
'''Current text:'''
MarketCast is an American company specializing in fandom, market research
and data analytics. Based in Los Angeles, it was founded in 1987 and is a
portfolio company of Kohlberg & Company. It offers research and data science
to companies ranging from Hollywood studios through streaming media services,
video game publishers and lifestyle businesses to sports leagues. It has
offices in Los Angeles, New York City, Boston, London, Pune and Reading.
'''Proposed replacement text:'''
MarketCast is an American technology and data analytics company specializing
in advertising effectiveness and audience research. Based in Los Angeles, it
was founded in 1987 and is a portfolio company of Kohlberg & Company. The
company's services span advertising measurement, sponsorships, content
research, brand measurement, and advanced analytics. It serves large national
advertisers, Hollywood studios, streaming media services, video game
publishers, lifestyle businesses, and sports leagues. It has offices in
Los Angeles, New York City, Boston, London, Pune, and Reading.
'''Reason:'''
The current description characterizes the company as specializing in "fandom"
and "market research," which no longer accurately reflects the company's
current positioning and services. Independent sources now consistently
describe MarketCast as an advertising effectiveness and data analytics firm.
'''Sources:'''
* TV News Check (December 11, 2025): Independently describes MarketCast as
"a technology and data-enabled advertising effectiveness firm."
https://tvnewscheck.com/business/article/marketcast-appoints-new-executive-leadership-team/
* CB Insights: Independently describes MarketCast as "a company specializing
in research and analytics within the marketing and advertising sectors"
offering "advertising effectiveness solutions, brand health and tracking
research, entertainment content testing, and cross-platform media campaign
measurement." https://www.cbinsights.com/company/marketcast
* The Desk (September 17, 2025): Independent trade coverage describing
MarketCast's AI-driven advertising effectiveness platform.
https://thedesk.net/2025/09/marketcast-brand-effect-pro/
* MartechVibe (September 2025): Independent trade coverage describing
MarketCast's "AI-driven creative evaluation" and cross-channel ad measurement
capabilities. https://martechvibe.com/article/marketcast-unveils-brand-effect-pro/
{{edit COI|1=Please update the lead paragraph as described above, supported
by the cited independent sources.}}
---
=== Request 2: Update the second paragraph (quoted description) ===
'''Current text:'''
MarketCast has been described as the "leading provider of iterative testing
and benchmarking services that underpin the development of worldwide marketing
campaigns."
'''Proposed change:'''
Retain as-is. This cited quote is accurate and may remain.
---
=== Request 3: Update the infobox – Industry field ===
'''Current value:'''
Fandom
'''Proposed replacement value:'''
Advertising effectiveness; Data analytics
'''Reason:'''
"Fandom" is not a recognized industry category and does not accurately
describe the company's business. Independent sources consistently categorize
MarketCast within advertising effectiveness and data analytics.
'''Sources:'''
* TV News Check (December 11, 2025): "a technology and data-enabled
advertising effectiveness firm."
https://tvnewscheck.com/business/article/marketcast-appoints-new-executive-leadership-team/