Talk:DavidsTea
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Company name
[edit]Note that while the company may prefer to spell its name mostly in capital letters, Wikipedia does not follow corporate style, but standard English capitalization. See WP:TRADEMARK, which says, in part:
- "Follow standard English text formatting and capitalization rules, even if the trademark owner considers nonstandard formatting "official", as long as this is a style already in widespread use, rather than inventing a new one:
- avoid: TIME, KISS, ASUS
- instead, use: Time, Kiss, Asus"
Product Description
[edit]I feel that maybe it would be nice to have a more in depth description of the products offered. For example a price range, or perhaps have some of the flavors that they are most known for.Peachblossoms29 (talk) 02:24, 17 October 2019 (UTC)
Request for review of sourcing and neutrality in multiple sections, and request for additions.
[edit]Hello editors,
I am a representative of DAVIDsTEA and I want to disclose that I have a conflict of interest in accordance with Wikipedia’s COI guidelines. I will not edit the article directly and am instead requesting independent review. There are two areas we’d like to be reviewed for removal, and additional information to add to the page.
REQUEST FOR REVIEW
I would like to request review of two items in the “IPO and Board Struggle” section and the “Bankruptcy” sections:
1. “Shareholder TDM Asset Management criticised Herschel Segal's[ZV1] “erratic behaviour””
2. “In August 2025, New York-based lawyer Philip Segal, Herschel's son from his first marriage, called for a change of management at the company in a blogpost, describing an "epic" value destruction and “abysmal corporate governance and management" by his half-sister Sarah Segal (CEO since 2020) and Segal's widow Jane Silverstone Segal, who had been Chair of the company since 2021.”
Concerns:
1. Unverifiable criticism is not significant enough to merit inclusion. The article may be giving disproportionate attention to one opinion. The phrases: "erratic" behaviour and “inability to lead employees” are clearly opinions.
2. A personal blog is a self-published, primary source, not a major business publication. Under Wikipedia's sourcing rules, self-published sources are usually not acceptable for contentious claims about third parties. "epic value destruction" and "abysmal corporate governance" are clearly unverifiable opinions, and without broader context can make the article read like a platform for the criticism.
Additionally, Herschel Segal is no longer a part of the company as he is deceased.
Relevant policies:
- Unverifiable
- Neutral POV
- Undue Weight
- No original research
Request:
Would an independent editor please review whether these two quotes might be removed in accordance with Wikipedia’s policies cited above?
If required, here is a proposed alternative wording that may better reflect the sourcing for convenience:
1. “TDM Asset Management said it sold most of its holdings because of concerns about Segal's leadership and governance.”
Supporting sources: - https://www.cbc.ca/news/canada/montreal/herschel-segal-death-davidstea-1.7532260
REQUEST FOR ADDITIONS
Furthermore, we would like to include additional information and their attributed sources. Please see below:
Addition to Bankruptcy section:
[In January 2024…]
In September 2024, DavidsTea reopened its Montreal Eaton Centre location after pausing retail expansion during the COVID-19 pandemic, as part of a broader effort to reestablish its physical retail presence in key markets. (1) (2)
[On May 10, 2025…]
Sources:
1. https://montrealcentreville.ca/en/what-to-do/new-openings-in-downtown-montreal-december-2024/
2. https://www.centreeatondemontreal.com/stores/davids-tea/
Additional sections: Post-Restructuring and Turnaround, Products and Operations, Retail Experience, Wholesale and Distribution, Sustainability, and Community Involvement
Post-Restructuring and Turnaround
Following its 2020 restructuring, DavidsTea expanded its omnichannel strategy combining retail stores, e-commerce, and wholesale distribution. In March 2024, the company introduced a Tea-2-Go in-store concept through partnerships with convenience retailers across Canada, extending to its retail presence beyond traditional storefronts. (7)
In May 2025, DavidsTea reported year-over-year sales growth and continued expansion of its retail footprint, including the opening of additional stores and plans for further locations. (1)(2)(3) The company had approximately 20 stores in Canada at the time, with additional openings planned. (3)
The company reported its financial results for the second quarter of fiscal 2025 in September 2025, indicating continued operational stability during the period. (4)(5) As of early 2026, DavidsTea operated 22 retail locations, with additional expansion planned. (6)
In 2026, it established U.S. fulfillment operations in Chicago as part of adjustments to its cross-border logistics strategy. (8) DavidsTea also reported a return to profitability in fiscal 2025, reversing prior-year losses and reflecting improved performance following its restructuring period. (9)
Sources: 1. https://retail-insider.com/retail-insider/2025/05/positive-turnaround-year-for-davidstea-in-fiscal-2024/
2. https://cdn.shopify.com/s/files/1/0687/3785/9824/files/DTEA_Q4_2024_Press_Relase_EN.pdf?v=1748432606
4. https://www.cbj.ca/davidstea-stays-the-course-in-the-second-quarter/
8. DavidsTea sets up US fulfillment after de minimis’ end raises shipping hurdles | Supply Chain Dive
9. DAVIDsTEA Returns to Profitability as Retail Strategy Gains Traction
Products and Operations
Innovation
DavidsTea sources and blends teas from gardens around the world, offering a range of single-origin, blended, and organic teas positioned across flavour and functional categories. The company is a member of the Ethical Tea Partnership, an industry organization focused on improving social and environmental standards in supply chains. (8) Its tea assortment includes products with various certifications, including Organic, Fair Trade Certified, Kosher, and vegan designations.
The company states that it focuses on flavour development and product innovation across its tea blends, including globally sourced and single-origin teas. DavidsTea reports long-term sourcing relationships for certain products, including matcha sourced from the same partners in Japan for over 15 years. (1) Its prepackaged sachets are described as using unbleached cotton strings and containing whole tea leaves rather than fannings.
DavidsTea has expanded its product line beyond traditional loose-leaf tea through collaborations and new beverage formats. In 2019, it partnered with Beau’s Brewery to develop London Fog-flavoured beer, incorporating its Organic Cream of Earl grey blend. (5)(6)(7) In 2023, it collaborated with LOOP Mission on an iced tea product, and it has also introduced mocktail-inspired blends, including initial releases in 2015 and additional products after 2023. (2)(3)(9)
In 2024, the company entered the ready-to-drink category with a line of sparkling cold brew teas available in canned formats and based on existing DavidsTea flavour profiles. (4)
Sources:
2. https://www.teaandcoffee.net/news/34565/davidstea-launches-sparkling-cold-brew-tea/
3. https://www.teaandcoffee.net/news/31339/davidstea-introduces-mocktail-teas/
4. https://www.bevnet.com/news/2024/spilling-the-sparkling-tea-davidstea-unveils-ready-to-drink-line/
5. https://strategyonline.ca/2019/10/16/davidstea-brews-up-partnership-with-beaus/
6. https://dailyhive.com/montreal/london-fog-davidstea-beaus-beer-ontario-quebec
7. https://foodism.ca/eat-drink/beaus-davids-tea-london-fog/
8. https://etp-global.org/our-members/davidstea/
9. https://www.citynetmagazine.com/davidstea-tea-cocktails/
Retail Experience
Beginning in late 2022, DavidsTea introduced in-store “Tea Bar” concepts at select locations, including CF Carrefour Laval and Les Galeries de la Capitale in Quebec City, with plans to expand the format to additional stores across Canada. In June 2023, the company opened a Tea Bar location at its Toronto Eaton Centre store. (1)(2)
The Tea Bar concept reflected the company’s continued emphasis on experiential retail, including in-store beverage service and product sampling.
DavidsTea also resumed limited physical retail activity in the United States through a pop-up collaboration with Lululemon, an activewear retailer, in Boston, Massachusetts. (3)(4) As of February 2026, the company operates 22 retail locations in Canada, with two additional stores confirmed to open in 2026. (4)
Sources:
3. https://www.teaandcoffee.net/news/30221/davidstea-returns-to-the-us-with-lululemon-collaboration/
5. https://masterstalk.online/2022/08/29/davidstea-returns-to-boston-with-pop-up-shop/
Wholesale and Distribution
In December 2023, DavidsTea announced a series of go-to-market initiatives aimed at expanding its wholesale presence in Canada, including growth of its store-in-store retail concept and the introduction of additional products within existing retail accounts. (1)
As of 2025, their products were distributed through third-party retail channels including the Amazon Marketplace, grocery stores, convenience stores, and shop-in-shop locations across Canada and the United States. The company reported distribution through approximately 5,000 retail locations in Canada and more than 900 grocery stores in the United States. (2)
Sources:
Sustainability
DavidsTea has implemented sustainability initiatives across its sourcing, packaging, and operations. The company states that its packaging is designed to be recyclable or compostable, including compostable sachet overwraps and plant-based PLA (Soilon®) mesh tea bags. Its product packaging is described as either recyclable or compostable, and the company has introduced packaging reductions and compostable mailers for certain online orders as part of its waste reduction efforts. (1)(2)(4)(5)(7)
In sourcing, DAVIDsTEA reports that over 60% of its tea collection is certified organic and that it works with Fair Trade Certified suppliers where possible. The company is a member of the Ethical Tea Partnership, an industry organization focused on improving environmental and social conditions in tea supply chains and promoting sustainable farming and labour practices. (1)(3)(5)(6)
In 2020, the company launched the DavidsTea Impact Fund to support sustainability and social initiatives within its supply chain. It also offers a discount to customers who bring reusable containers to its retail stores as part of its waste reduction efforts. (1)(3)(6)
Sources:
1. https://davidstea.com/pages/sustainability
4. https://www.foodserviceandhospitality.com/davidstea-increases-donation-program-efforts/
7. https://www.teaandcoffee.net/news/34097/davidstea-introduces-compostable-packaging/
Community Involvement
DavidsTea has engaged in charitable initiatives and partnerships focused on social and environmental causes. The company reports having donated over 2 million cups of tea to local communities, with ongoing campaigns aimed at reaching a target of 3 million cups. (1)(3)(4)
In 2020, it launched the DavidsTea Impact Fund to support community-based initiatives in tea-growing regions, including projects related to education and access to clean water. (2)(5)
Through the Impact Fund and related programs, DavidsTea has supported initiatives such as the South African Homework Facility for children of tea farmers and the Nepal Water Project, which provides access to clean drinking water in government schools. (6)(7)(8)(5)
DavidsTea has also participated in charitable and awareness campaigns supporting LGBTQ+ organizations, including the It Gets Better Project and Rainbow Railroad, through limited-edition product campaigns and donations. (9)
In addition, the company has partnered with Indigenous-owned businesses and organizations on product collaborations and community initiatives, including contributions supporting Indigenous women and 2SLGBTQQIA+ communities through proceeds-linked programs. (3)(10)(11)(12)(7)
Sources:
4. https://www.foodserviceandhospitality.com/davidstea-increases-donation-program-efforts/
8. https://www.teaandcoffee.net/feature/34656/special-sustainability-section-brands-and-suppliers/
9. https://itgetsbetter.org/meet-the-brands-supporting-lgbtq-youth-2/
10. https://foodgressing.com/davidstea-new-unveils-manoomin-apple-pie-tea/
11. https://www.trendhunter.com/trends/manoomin-apple-pie
12. https://vitamagazine.com/2025/04/29/the-ultimate-mothers-day-gift-guide-35-thoughtful-finds-for-mom/
Thank you for your time and consideration. DAVIDsTEA HQ (talk) 17:21, 5 June 2026 (UTC)