Talk:Compare the Market

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Paid edit request - remove date from Compare the Meerkat section

• What I think should be changed: In section 'Compare the Meerkat campaign' remove 'on November 18, 2023.' and changed to 'in 2022'.
• Why it should be changed: As it stands, date is uncited and incorrect, suggest either removing date or changing to 2022.
• References supporting the possible change (format using the "cite" button):

Ehjefferson (talk) 10:59, 23 February 2023 (UTC)

References

 Done Removed the date since it's unsourced. ― Blaze Wolf^Talk_{Blaze Wolf#6545} 18:08, 2 March 2023 (UTC)

Paid edit request - add clarifications to History & Controversy section re court case

• What I think should be changed (include citations):

After this sentence in History - "In September 2017, it was announced the company was under investigation by the competition regulator surrounding allegations regarding most favoured nation clauses with home insurance providers." add "Initially, the investigation ruled against Comparethemarket. However, this was overturned on appeal in August 2022."

And in Controversy, after existing paragraphs add: "However, BGL filed an appeal in February 2021 and, in August 2022, a Competition Appeal Tribunal found in favour of BGL, overturning the CMA’s decision and its fine.

A Comparethemarket spokesperson commented: “We fully support the work the CMA does as vital to protecting the integrity of markets. We are pleased that this matter is now concluded and are, of course, happy with the outcome. We look forward to continuing our work to help people save money at a time when we are needed more than ever.”"

• Why it should be changed: As it stands page is inaccurate as only includes details of the original court case and not the outcome of the appeal.

• References supporting the possible change (format using the "cite" button):

Ehjefferson (talk) 11:00, 23 February 2023 (UTC)

References

 Not done: Please cite secondary sources and avoid interviews. Reference 1 is reliable, but not secondary; source 2 is a direct quote and not independent in this regard. Best regards, -- Johannes (Talk) (Contribs) (Articles) 19:10, 6 May 2023 (UTC)

Paid edit request - add CEO

• What I think should be changed: Add "CEO – Mark Bailie" to Infobox data
• Why it should be changed: Standard information for company wikipedia pages
• References supporting the possible change (format using the "cite" button):

Ehjefferson (talk) 11:00, 23 February 2023 (UTC)

References

 Done Johannes (Talk) (Contribs) (Articles) 19:11, 6 May 2023 (UTC)

What I think should be changed: style for Compare the Market

Comparethemarket.com is used in the main heading. Comparethemarket is used in the first line of the first paragraph, first line under the Comparison products sub-heading, and in three places under the Controversy sub-heading. This should be changed throughout to Compare the Market as this is the correct style for the company. Refs: https://www.insurancetimes.co.uk/news/compare-the-market-boss-gives-update-on-motor-insurance-taskforce/1456821.article https://www.telegraph.co.uk/business/2026/01/25/city-dinosaurs-driving-innovators-abroad-compare-the-market/ StickyContent (talk) 14:20, 10 February 2026 (UTC)

Reply 22-MAY-2026

  Edit request resolved  

• Since this went to WP:RM#CM, the request is moot. Setting the request template to "answered".  Spintendo  20:55, 22 May 2026 (UTC)

Paid edit request: Rephrase the ‘Controversy’ section

What I think should be changed

The 'Controversy' section should be rephrased as follows:

Tribunal ruling

In 2022, the Competition Appeal Tribunal unanimously overturned a 2020 Competition and Markets Authority (CMA) decision that Compare the Market had broken competition law.^1,2,3,4 It also set aside a fine of £17.9 million imposed on the price comparison website. ^1,2,3,4 It did so on the grounds that the CMA had failed to provide ‘reliable evidence’ that ‘most favoured nation clauses’ used by Compare the Market in its contracts with home insurance providers had an impact on premiums, commissions or promotions. ^1,2,3,4

References

¹ 1380/1/12/21 BGL (Holdings) Limited & Others v Competition and Markets Authority Competition Appeal Tribunal. Retrieved 12 February 2026.

² Competition Appeal Tribunal Sets Aside CMA’s First Antitrust Fine for Most Favoured Nation Clauses in its Compare the Market Decision Cleary Antitrust Watch. Retrieved 12 February 2026.

³ Simples: Comparethemarket beats off £18m CMA fine Decision Marketing. Retrieved 12 February 2026.

⁴ CMA’s ‘Wide Most Favoured Nation’ Decision Overturned in the Compare the Market Case CliffordChance. Retrieved 12 February 2026

Why it should be changed

The page needs to include the most up-to-date information in order to be accurate. The section heading ‘Tribunal ruling’ is more in line with Wikipedia’s value of neutral point of view than the current heading. CKingsley1985 (talk) 12:51, 13 February 2026 (UTC)

Requested move 27 February 2026

The following is a closed discussion of a requested move. Please do not modify it. Subsequent comments should be made in a new section on the talk page. Editors desiring to contest the closing decision should consider a move review after discussing it on the closer's talk page. No further edits should be made to this discussion.

The result of the move request was: moved. Clear consensus. (closed by non-admin page mover) Jack Frost (talk) 00:12, 7 March 2026 (UTC)

---

Comparethemarket.com → Compare the Market – The company is called Compare the Market, so why shouldn’t the article be too? Plus, it changed name from comparethemarket.com in 2018 (at least, according to the article Compare the Meerkat).

I believe this would be an un-controversial move, but I thought I’d check before performing it. TwoGamer1000 (Edits) 22:29, 27 February 2026 (UTC)

Support per actual website, who uses the spaces, which is within your reasoning. Iggy (Swan) (Contribs) 19:10, 28 February 2026 (UTC)

• Support per above, although would the article now be reworded to be described as a "company" rather than a "website"? DankJae 20:55, 3 March 2026 (UTC)

The discussion above is closed. Please do not modify it. Subsequent comments should be made on the appropriate discussion page. No further edits should be made to this discussion.

Paid edit requests: miscellaneous

What I think should be changed

Replace ‘Finance and insurance’ with ‘Price comparison’ in the Industry section of the info box

Add Douw Steyn to founders section in info box ¹

Add ‘The company describes its purpose as ‘making great financial decision-making a breeze for everyone’ after the first paragraph ²

Add: ‘In the UK, Compare the Market works in partnership with charities National Numeracy and the Duke of Edinburgh’s Award.’ After the current paragraph. ^{3, 4}

After this addition, add: ‘It is authorised and regulated for insurance distribution by the UK Financial Conduct Authority.’ ⁵

Add the following 2 paragraphs after current paragraph 5: In 2019, ‘simples’, the catchphrase associated with Compare the Market advertisements, was added to the Oxford English Dictionary. ⁶

In 2023, the company became principal sponsors of The Hundred cricket competition.⁷

Edit list of other products that can be switched to make it up to date. So after ‘that can be switched, a new sentence should read: ‘These include energy, broadband, and digital TV and mobile phone packages, as well as a range of financial products such as loans, credit cards, current accounts, savings and mortgages. ^8,9

After this paragraph add: ‘As well as prices, Compare the Market customers can also compare key features, such as levels of cover, fees and service. The UK website also features comparison guides’ ¹⁰

After this paragraph add: ‘The company receives fees from providers when customers buy products after clicking through from its comparison results. ¹¹

Refs

¹ Comparethemarket founder worth £600m Insurance Times. Retrieved 27 February 2026

² Our purpose Compare the Market. Retrieved 27 February 2026

³ Compare the Market: a new partnership National Numeracy. Retrieved 27 February 2026

⁴ Meet our corporate partners DofE. Retrieved 27 February 2026

⁵ Compare the Market Limited Financial Conduct Authority. Retrieved 27 February 2026

⁶ Simples, whatevs and Jedi added to Oxford English Dictionary BBC. Retrieved 27 February 2026

⁷ Our partners The Hundred. Retrieved 27 February

⁸ Comparethemarket moves into mobile market with new service The Money Pages. Retrieved 27 February 2026 Mobile phone deals Compare the Market Retrieved 27 February

⁹ Find an account that could grow your savings faster Compare the Market. Retrieved 27 February

¹⁰ How we operate at Compare the Market Compare the Market. Retrieved 27 February

¹¹ How we operate at Compare the Market Compare the Market. Retrieved 27 February

Why it should be changed

These changes are necessary in order to keep the Compare the Market entry up to date, as well as to give a more complete picture of the company’s activities.

CKingsley1985 (talk) 12:15, 3 March 2026 (UTC)

• Partly done What I did:

1. I changed the industry to e-commerce, as price comparison is described as part of that broad field.
2. I added the additional founder.
3. I did not add the company description of itself, because Wikipedia is not interested in this; your company may describe itself on its own website. Wikipedia is interested in how others describe it.
4. I did not add the charitable organizations, as the only citations provided are the organization websites; this would need an independent reliable source.
5. I did not perform any other changes, because the citations are not formatted properly; please see Referencing for beginners.

In the future, please propose changes one or two at a time, to increase the chances a volunteer will want to invest their limited free time in reviewing them; it may also speed the process slightly. 331dot (talk) 09:50, 21 August 2026 (UTC)