Talk:Cloudinary

Proposing article improvements and updates

I'm a connected contributor with suggestions about how to improve and expand the article. I want to start by proposing a slight change to the intro paragraph. Most intro paragraphs for articles about companies begin with a sentence that summarizes what the company does. In this case, the long list of office locations dominates the first sentence and the article would be better for readers if the list of locations was at the end.

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'''Cloudinary''' is a [[Software as a service|SaaS]] technology company headquartered in [[Santa Clara, California]], with offices in [[Israel]], [[England]], [[Poland]], and [[Singapore]]. The company provides cloud-based image and video management services. It enables users to upload, store, manage, manipulate, and deliver images and video for websites and apps.

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'''Cloudinary''' is a [[Software as a service|SaaS]] company providing cloud media management services for websites and apps. The company is headquartered in [[San Jose, California]] with offices in [[Israel]], [[England]], [[Poland]], and [[Singapore]].

Thank you and any feedback is appreciated. SBCornelius (talk) 19:54, 19 December 2024 (UTC)

Not Done. The suggested re-write is promotional. The current formulation of "The company provides" is more neutral than the marketing speak of "that enables users to". Axad12 (talk) 20:32, 19 December 2024 (UTC)

Hi @Axad12! Thank you for the feedback. The phrase you called out, “that enables users to,” exists in the current article, and I was trying to improve the intro while changing it as little as possible. Admittedly, the reordering of things does highlight that phrase more, so I’ve edited my suggested edit to remove that phrase. Please let me know what you think.

The main problem with the intro is that defining the company as “a SaaS technology company” is so generic by today’s standards that it doesn’t provide readers with any helpful information. Thanks again, and please let me know what you think of the new language when you can. SBCornelius (talk) 18:51, 2 January 2025 (UTC)

Not Done. As far as I can see, the wording you are trying to implement is ripped straight from a LinkedIn page (although it may ultimately originate from another source). So, it is a WP:COPYVIO. Also, Wikipedia is not an extension of anyone's social media, so the request is entirely inappropriate. Axad12 (talk) 08:04, 3 January 2025 (UT

Hi Axad12! Thanks for the additional feedback. Before drafting my last suggested edit, I looked into the language used in articles about other SaaS platforms. For example, the articles on Hubspot and Shopify list the specific types of services to give the reader a more complete picture of how the platform is used. I tried to follow that model, but I got too specific with my list of features.

In the hopes that we can get to something a little more descriptive than “SaaS technology company,” I’ve edited the TextDiff box above to include something that is more descriptive than promotional. Thanks again for your time, and please let me know what you think.SBCornelius (talk) 17:33, 17 January 2025 (UTC)

Unfortunately I'm no longer dealing with COI edit requests. However I'd just like to point out, for the benefit of any other volunteers who may see this request, that throughout the discussion above the suggested text has been repeatedly adjusted by the requesting editor in such a way that the chain of comments above no longer makes any sense. Axad12 (talk) 18:17, 17 January 2025 (UTC)

Their marketing material describes the product as a digital asset management, any reason not to use that term? Brandon (talk) 23:45, 3 February 2025 (UTC)

Hi@Brandon, thanks for weighing in. Digital asset management is certainly more descriptive than "technology company." It is a big part, but not the complete picture of what the company does. That said, that would be a move in the right direction. SBCornelius (talk) 22:15, 7 February 2025 (UTC)

Done. I reread the digital asset management article and my head hurts, so I agree with your suggested phrasing. Brandon (talk) 05:33, 21 February 2025 (UTC)

References

Proposed edit to the History section

I'm starting a new thread to discuss proposed edits to the main body of the article, starting with the History section. My proposed changes are as follows:

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Cloudinary was founded in 2011 in Israel by Itai Lahan (CEO), Tal Lev-Ami (CTO), and Nadav Soferman (CPO). Cloudinary grew organically, building a profitable SaaS service, without venture capital funding. In 2015, the company received a strategic investment from Bessemer Venture Partners (BVP), which was BVP's 100th investment in cloud companies.

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Cloudinary was founded in 2012 in Israel[6] by Itai Lahan (CEO), Tal Lev-Ami (CTO)[7], and Nadav Soferman (CPO).[8] Cloudinary grew organically, building a profitable SaaS service, without venture capital funding.[9][10]

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In 2014, Cloudinary announced fully integrated image processing add-ons leveraging technologies by Imagga, URL2PNG, Aspose, WebPurify and others. In 2015, Cloudinary opened its U.S. headquarters in Palo Alto, California, and added video management to its services. In 2019, the company moved to Santa Clara, California, and launched tools for responsive image breakpoint generation.

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In 2014, Cloudinary announced fully integrated image processing add-ons leveraging technologies by Imagga, URL2PNG, Aspose, WebPurify and others.[11] In 2015, Cloudinary moved its U.S. headquarters from Sunnyvale, California to Palo Alto, California, and added video management to its services.[12][13] Cloudinary was named among Forbes' The Cloud 100 Rising Stars in 2017[15]. In 2019, the company moved to Santa Clara, California, and launched tools for responsive breakpoint generation.[14] The company moved into its current San Jose headquarters in 2024.[16]On 7 April 2020, Cloudinary launched its upgraded WordPress plug-in for streamlined picture and video processing, and revealed its designation as a WordPress VIP Platform Partner, a select group of partners evaluated for consistency, protection, ease of use and size.[17]

These two paragraphs would be followed by three additional paragraphs:

Cloudinary also has 25 SDKs[18], including a React SDK, which is a library that provides a convenient way to integrate Cloudinary's media management capabilities into React applications. It offers a range of components and hooks that enable developers to easily upload, manipulate, and display images and videos from Cloudinary in their React applications.[19]

In 2019, Cloudinary's lead image researcher, Dr. Jon Sneyers, along with several researchers at Google, helped create the image format JPEG XL, which offers high-fidelity compression and progressive rendering.[20][21][22] In 2021, Cloudinary launched Cloudinary Labs, an innovation lab dedicated to advancing technologies and methods in visual media. Early projects include MediaFlows, a low-code tool for scalable media workflows, as well as Media Inspector and ServiceWorker, which aim to enhance media asset performance and integration. By the end of 2021, the company had achieved $100 million in recurring annual revenue.[23] As of 2022, the company manages more than 50 billion assets for almost 10,000 customers worldwide. Customers include brands such as NBC, Grubhub, Bleacher Report, Bombas, Mediavine, Minted, Peloton, and Petco.[24]

In August 2021, Cloudinary joined the MACH Alliance, a non-profit advocacy group calling for openness in technology ecosystems.[25]

To assist in reviewing this, I've posted a version with full citations below:

History

Cloudinary was founded in 2012 in Israel by Itai Lahan (CEO), Tal Lev-Ami (CTO), and Nadav Soferman (CPO). Cloudinary grew organically, building a profitable SaaS service, without venture capital funding.

In 2014, Cloudinary announced fully integrated image processing add-ons leveraging technologies by Imagga, URL2PNG, Aspose, WebPurify and others. In 2015, Cloudinary moved its U.S. headquarters from Sunnyvale, California to Palo Alto, California, and added video management to its services. Cloudinary was named among Forbes' The Cloud 100 Rising Stars in 2017. In 2019, the company moved to Santa Clara, California, and launched tools for responsive breakpoint generation. The company moved into its current San Jose headquarters in 2024.

On 7 April 2020, Cloudinary launched its upgraded WordPress plug-in for streamlined picture and video processing, and revealed its designation as a WordPress VIP Platform Partner, a select group of partners evaluated for consistency, protection, ease of use and size.

Cloudinary also has 25 SDKs, including a React SDK, which is a library that provides a convenient way to integrate Cloudinary's media management capabilities into React applications, and Astro Cloudinary SDK for optimizing images for the Astro CMS. It offers a range of components and hooks that enable developers to easily upload, manipulate, and display images and videos from Cloudinary in their React applications.

In 2019, Cloudinary's lead image researcher, Dr. Jon Sneyers, along with several researchers at Google, helped create the image format JPEG XL, which offers high-fidelity compression and progressive rendering. In 2021, Cloudinary launched Cloudinary Labs, an innovation lab dedicated to advancing technologies and methods in visual media. Early projects include MediaFlows, a low-code tool for scalable media workflows, as well as Media Inspector and ServiceWorker, which aim to enhance media asset performance and integration. By the end of 2021, the company had achieved $100 million in recurring annual revenue. As of 2022, the company manages more than 50 billion assets for almost 10,000 customers worldwide. Customers include brands such as NBC, Grubhub, Bleacher Report, Bombas, Mediavine, Minted, Peloton, and Petco.

In August 2021, Cloudinary joined the MACH Alliance, a non-profit advocacy group calling for openness in technology ecosystems.

Thank you and any feedback is appreciated. SBCornelius (talk) 22:29, 7 March 2025 (UTC)

Not done: A majority of the requested changes are currently written in a promotional tone. Please review WP:Neutral point of view and ensure you follow this before submitting any edit requests. Encoded  Talk 💬 22:06, 8 July 2025 (UTC)

I'd recommend reading over WP:NOTPRICE, I'd lean towards saying the request violates that. Encoded  Talk 💬 22:07, 8 July 2025 (UTC)

@Encoded, thank you! I'll take a look at those and make appropriate changes to my edit suggestions. SBCornelius (talk) 18:00, 15 July 2025 (UTC)

Hi @Encoded, I know I proposed a lot in my initial request for changes to the History section. Below, I've called out a couple of specific inaccuracies and omissions that I think need to be addressed. Beyond that, I've rewritten the new paragraphs I proposed.

I am changing the COI tag on this request to unanswered to request review of my amended edit request below. I am keeping it in the context of this thread so any new editor has the full context of the previous feedback from Encoded.SBCornelius (talk) 17:05, 8 August 2025 (UTC)

Hi @Encoded, and I hope all is well. Based on your feedback, I made changes (below). It is in the queue for COI request review, but I was hoping you might have a chance to take a look. Thanks again for your time and input on this. SBCornelius (talk) 19:03, 5 September 2025 (UTC)

There is an inconsistency in the founding date. The History section says 2011 and the InfoBox says 2012. 2012 is correct and here is a citation. https://techfundingnews.com/digital-media-startup-cloudinary-bags-110m-funding-cements-2b-unicorn-valuation-under-10-years/

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Cloudinary was founded in 2011 in Israel by Itai Lahan (CEO), Tal Lev-Ami (CTO), and Nadav Soferman (CPO). Cloudinary grew organically, building a profitable SaaS service, without venture capital funding. In 2015, the company received a strategic investment from [[Bessemer Venture Partners]] (BVP), which was BVP's 100th investment in cloud companies.

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Cloudinary was founded in 2012 in Israel by Itai Lahan (CEO), Tal Lev-Ami (CTO), and Nadav Soferman (CPO). Cloudinary grew organically, building a profitable SaaS service, without venture capital funding. In 2015, the company received a strategic investment from [[Bessemer Venture Partners]] (BVP), which was BVP's 100th investment in cloud companies.

The company moved its headquarters in 2024, so this paragraph and the InfoBox are inaccurate. I have included a reference in the sentence I've suggested below.

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In 2014, Cloudinary announced fully integrated [[image processing]] add-ons leveraging technologies by Imagga, URL2PNG, Aspose, WebPurify and others. In 2015, Cloudinary opened its U.S. headquarters in [[Palo Alto, California]], and added video management to its services. In 2019, the company moved to [[Santa Clara, California]], and launched tools for responsive image breakpoint generation.

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In 2014, Cloudinary announced fully integrated [[image processing]] add-ons leveraging technologies by Imagga, URL2PNG, Aspose, WebPurify and others. In 2015, Cloudinary opened its U.S. headquarters in [[Palo Alto, California]], and added video management to its services. In 2019, the company moved to [[Santa Clara, California]], and launched tools for responsive image breakpoint generation. The company moved into its current San Jose headquarters in 2024.

Below are the new paragraphs I am suggesting. I have removed some content and made the language more neutral. Please let me know what you think.

In 2019, Cloudinary' collaborated with researchers at Google to create the image format JPEG XL, which improves image compression and rendering. On 7 April 2020, Cloudinary launched a WordPress plug-in for picture and video processing and became a WordPress VIP Platform Partner. In 2021, Cloudinary introduced Cloudinary Labs, a division focused on developing new technologies in visual media. Initial projects from the lab include MediaFlows, a tool for scalable media workflows, and Media Inspector and ServiceWorker, which focus on improving media asset performance and integration.

As of 2022, the company manages more than 50 billion assets for almost 10,000 customers worldwide. Customers include brands such as NBC, Grubhub, Bleacher Report, Bombas, Mediavine, Minted, Peloton, and Petco. In August 2021, Cloudinary joined the MACH Alliance, a non-profit advocacy group calling for openness in technology ecosystems.

 

Thanks again for your time and please let me know what you think when you have the opportunity. SBCornelius (talk) 20:34, 23 July 2025 (UTC)

Hi @Brandon, I wanted to tag you here because you've reviewed edits to this article in the past and I'm hoping you might be willing to weigh in on my suggestion above. I would appreciate your feedback while this request is in the queue for review. Thanks for your time and please let me know if you have any questions. SBCornelius (talk) 20:23, 22 August 2025 (UTC)

References

Partly done: Apologies for taking so long to reply to you here, life got crazy! The updated request looks great! I've added everything but I've cut down the customer list slightly to just include those with a Wikipedia page. Thanks, Encoded  Talk 💬 22:42, 5 September 2025 (UTC)

@Encoded thank you! SBCornelius (talk) 19:53, 16 September 2025 (UTC)

Proposing new content sections for review

I propose the following new content sections to make this article more complete. The Funding and Acquisitions subheadings would go in the History section and the others can stand alone. Thank you for taking the time to review it; feedback is always welcome.

Funding

In 2015, the company received a secondary investment from Bessemer Venture Partners (BVP), which was BVP's 100th investment in cloud companies. Salesforce Ventures invested in Cloudinary by way of a secondary funding round in 2020. In 2022, Blackstone participated in a secondary investment, a transaction worth more than $100 million and pushed the company's valuation to $2 billion.

Partly done worked into the history section due to weighting Encoded  Talk 💬 13:13, 27 September 2025 (UTC)

Acquisitions

In 2022, Cloudinary acquired the software company Indivio. Indivio's products allowed for the creation and delivery of video campaigns. The financial terms of the acquisition were not disclosed.

Partly done worked into the history section due to weighting Encoded  Talk 💬 13:13, 27 September 2025 (UTC)

@Encoded: Is the request done here or is there more to do? Hacked (Talk|Contribs) 19:41, 17 November 2025 (UTC)

Hey @Ivebeenhacked, apologies for taking so long to reply - life got in the way but I've just finished it up. Thanks for the reminder! Encoded  Talk 💬 23:02, 3 December 2025 (UTC)

Absolutely all good. Hacked (Talk|Contribs) 23:10, 3 December 2025 (UTC)

Product overview

The Cloudinary image and video API platform allows users to upload, store, edit, optimize, and deliver images and videos for use on websites and in apps. In 2018, Cloudinary launched its Digital Asset Management solution. In 2019, the company launched its AI-powered video management platform. In 2023, the company introduced MediaFlows, a low-code workflow automation platform, enhanced by FlowAI. MediaFlows moved into general availability in 2024. In 2023 the company launched improved AI automations for compressing images to the smallest possible size based on the end-uer's device without any visible impact on quality, along with expanded support for the JPEG XL format. The company also added its Studio product to its digital asset management platform, a tool that allows for image and video editing at scale using AI-powered tools. The 2024 update to Cloudinary Assets enhanced the DAM’s capabilities with AI-driven features and customizable workflows. The updates include tools for creative review and approval, advanced asset workflow automation, secure sharing via branded portals, and generative AI for asset customization at scale. These innovations reduce time-to-market, lower asset costs, and streamline asset management.

Cloudinary has multiple SDKs, including a React SDK that allows developers to integrate Cloudinary's media management capabilities into React applications, and Astro Cloudinary SDK for optimizing images for the Astro CMS.

In 2024, Cloudinary began implementing the C2PA Content Credentials specification to combat fake media by embedding tamper-evident metadata into images and video.

 Not done This is promotional in tone and violates WP:NOTCATALOG (point 6) Neither articles nor their associated talk pages are for conducting the business of the topic of the article. Listings to be avoided include, but are not limited to: [..] products and services [..] Encoded  Talk 💬 13:17, 27 September 2025 (UTC)

New Ventures initiative

In 2023, company launched its New Ventures initiative, a project focused on using technological advancements in areas such as Generative artificial intelligence, Augmented reality, 3D VR, and other immersive experiences to explore the full potential of visual media. Cloudinary simultaneously announced Final Touch, the first product produced by the New Ventures initiative. Final Touch uses AI to convert generic product images into visuals that contain brand elements.

Partly done It's currently promotional in tone, I've rewritten it and put it in the history for now but if you'd like to revisit this please let me know and I'll be happy to re-review. Encoded  Talk 💬 13:13, 27 September 2025 (UTC)

Recognition

In 2023, Cloudinary was named to the Forbes Cloud 100 list for the sixth consecutive year. Also in 2023, the company was awarded the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Digital Customer Experience and also named to the Inc. Power Partner list. SBCornelius (talk) 19:01, 19 September 2025 (UTC)

 Done Encoded  Talk 💬 13:13, 27 September 2025 (UTC)

Hi @Encoded! Thanks again for all that you've been doing. I posted this edit request a week ago, and it is in the queue for review, but I wanted to see if you would like to take a look since you reviewed earlier changes to the article. I completely understand if you have other priorities, and I can wait for someone else to show up for the COI edit request. Thanks again for your time. SBCornelius (talk) 18:45, 26 September 2025 (UTC)

Hey @SBCornelius thanks for the ping - I've responded to each section individually above. Thanks, Encoded  Talk 💬 13:17, 27 September 2025 (UTC)

Hi@Encoded! Thank you for reviewing my previous request. I have rewritten and significantly cut down the proposed Product Overview section. My proposed text is below. I know it has too many citations, but I will sort them out if you think the new language works.

Product overview

Cloudinary provides a cloud-based platform for managing images and video, with tools that enable uploading, storage, editing, optimization, and delivery for use in websites and applications. The platform is commonly used by developers and creative teams to automate media workflows, improve performance across devices, and support collaboration on digital assets. Over time, Cloudinary has expanded its services with AI-driven features, workflow automation, and integrations that reflect broader trends in content management and online media. The company has also adopted industry standards such as Content Credentials (C2PA) to address concerns around media authenticity. SBCornelius (talk) 19:58, 3 October 2025 (UTC)

Hi @SBCornelius, thanks for the ping. I'm still concerned about WP:NOTCATALOG and WP:PROMO, specifically with bits like with tools that enable uploading, storage, editing, optimization, and delivery for use in websites and applications. Encoded  Talk 💬 20:50, 4 October 2025 (UTC)

@Encoded, thank you. I'll continue to work on this. SBCornelius (talk) 19:37, 8 October 2025 (UTC)

Hi @Encoded, I've taken another run at this, so please let me know what you think once you've had a chance to review. Thank you!

Cloudinary provides a cloud-based platform for managing images and videos used in websites and applications. Developers and creative teams use the platform to automate media workflows and support collaboration on digital assets. In 2024, Cloudinary added AI tools to improve image compression and quality across devices and formats. The company also expanded support for the JPEG XL standard, reflecting broader adoption of advanced image formats in web and mobile applications. The company has also adopted industry standards such as Content Credentials (C2PA) to address concerns around media authenticity. SBCornelius (talk) 19:09, 22 October 2025 (UTC)

Hey @SBCornelius, sorry for taking so long to get back to you. I've added a slightly modified version of this, please let me know if you're happy with it! Thanks, Encoded  Talk 💬 23:01, 3 December 2025 (UTC)

@Encoded, that works. Thank you! SBCornelius (talk) 19:46, 8 December 2025 (UTC)

References