Talk:CarExpert

CarExpert Major Updates

Hello, I am providing guidance on updates pertaining to the CarExpert Wikipedia page. I have disclosed that I am proposing these changes on behalf of the business on my user page. Some of the information on this page is misleading and I'd love the chance to update based on factual information with sources to articles across the wider internet. I was hesitant to make changes directly in the article due to my COI but I promise that all information provided is factual.

Please see below for my proposed changes. Please let me know what I can do to make this even better!

CarExpert is an Australian automotive media company and large-scale new vehicle buying service founded in Brisbane, Queensland, in March 2020 by Alborz Fallah, Paul Maric and Anthony Crawford. https://www.smartcompany.com.au/startupsmart/carexpert-funding-alborz-fallah-caradvice-co-founder/ https://www.paulmaric.com/introducing-carexpert/ https://www.smartcompany.com.au/smart50-awards-2025/car-expert-ranks-38-smart50-awards-2025/ https://autotalk.com.au/industry-news/carexpert-launches-australias-first-large-scale-car-buying-service

I don't see any reliable source here (LinkedIn and CarExpert.com.au won't work) explaining that CarExpert is actually a marketplace. Do you have something else you can provide?

RE I changed it to 'large-scale new vehicle buying service', which is what it is quoted as in Autotalk; is this ok? Removed the other sources.

CarExpert publishes automotive news, independent reviews, vehicle comparisons, buyer guides and video content, and provides digital tools that assist consumers in researching, shortlisting and purchasing new vehicles. In 2021, Seven West Media, owners of 7news, invested $3 million as a cornerstone stakeholder in CarExpert to make it their primary automotive partner. Between October and December 2023 Carexpert.com.au achieved 4.832 million views and 1.826 million unique visitors to their website, putting it ahead of local competitors CarsGuide.com.au and Drive.com.au. https://premium.goauto.com.au/on-the-road-to-an-ipo/ https://mumbrella.com.au/sevens-stake-in-carexpert-more-than-just-a-traffic-play-says-alborz-fallah-710481

This source is good for the Seven West investment and for some stats about CarExpert, but it doesn't support the other claims, especially syndication. We can't use "fuzzy" numbers, like "one of...[the]...most-visited" sites, but we can add actual numbers.

RE Updated copy - This reference has numbers in a table about halfway through and I've changed the language around the Mumrella article content.

CarExpert focuses exclusively on new cars, with the site organised around the stages of new-car buying. Readers can move from editorial content and research tools into a guided buying service operated by CarExpert, backed by a team of New Car Buying Specialists. https://www.miragenews.com/carexpert-unveils-australias-first-scaled-new-1553450/#google_vignette https://premium.goauto.com.au/carexpert-launches-new-business-model/ https://www.illawarramercury.com.au/story/9092125/car-buying-made-simple-carexpert-launches-a-better-way-to-buy-a-new-car/ https://autotalk.com.au/industry-news/carexpert-launches-australias-first-large-scale-car-buying-service

In February 2026, CarExpert expanded internationally with the launch of CarExpert New Zealand, in partnership with Trade Me.https://autotalk.com.au/news/carexpert-to-enter-nz-with-listing-partner https://autotalk.com.au/news/carexpert-launches-new-zealand-operation-with-five-foundation-partners https://www.adnews.com.au/news/carexpert-launches-in-nz-in-joint-venture-with-trade-me The company is headquartered in Brisbane, Queensland, with offices in Sydney and Melbourne.

HISTORY

CarExpert was founded by Anthony Crawford, Alborz Fallah, and Paul Maric in 2020 as a news and reviews publication. They previously founded a similar website named CarAdvice, which was acquired by Nine Entertainment for $60 million. https://www.smartcompany.com.au/smart50-awards-2025/car-expert-ranks-38-smart50-awards-2025/ https://mumbrella.com.au/i-sold-my-website-for-more-than-60m-and-now-its-being-turned-off-649339 https://mumbrella.com.au/car-advice-founders-and-presenter-paul-maric-exit-the-business-599181 Shortly after launching the website, CarExpert introduced a YouTube channel under the same name to deliver long-form video automotive content hosted by Paul Maric. Paul Maric was awarded the 2024 Newspress Australia awards Video Presenter of the Year for his work on the CarExpert YouTube channel.https://www.youtube.com/watch?v=ClS-YiFkQng https://autotalk.com.au/industry-news/nissans-emily-fadayev-voted-pr-person-of-the-year

In 2021, Channel Seven acquired a minority stake on the website for $4 million. https://www.theaustralian.com.au/business/companies/carexpert-gears-up-as-seven-west-media-takes-strategic-stake/news-story/38380b2d0e9a3a8959b02809ceddaf05 In the same year, CarExpert received the website of the year award. https://cyprus-mail.com/2021/10/26/carexpert-com-au-snaps-up-website-of-the-year-award/ CarExpert also opened a pilot retail store in 2021, at Warringah Mall in Sydney's northern beaches, to showcase over 40 new car models. https://www.smh.com.au/business/companies/car-dealerships-hit-top-gear-as-the-new-tenants-in-town-20220811-p5b93z.html https://www.retailbiz.com.au/offline-retailing/carexpert-opens-automotive-showroom-and-test-drive-hub/ https://mumbrella.com.au/carexpert-unveils-pop-up-experience-centre-for-prospective-buyers-677146

In 2022, CarExpert announced an investment by gaming billionaire Laurence Escalante. After successfully raising $10 million, CarExpert acquired Price My Car for $4 million, accelerating the company from a media publisher to new car marketplace. https://www.afr.com/street-talk/carexpert-raising-10m-to-buy-price-my-car-ipo-in-2024-20220422-p5afhj https://www.afr.com/street-talk/carexpert-recuts-equity-raising-rich-lister-tips-in-20220913-p5bhq0 https://www.businessnewsaustralia.com/articles/full-speed-ahead--carexpert-com-au-casts-eyes-on-wa-market

In 2023, CarExpert officially launched its new car buying platform using the Price My Car technology with a pay-per-sale model. https://premium.goauto.com.au/carexpert-reinvents-itself/ In February 2023, CarExpert announced a partnership with Australian Community Media. https://autotalk.com.au/industry-news/acm-drops-drive-in-favour-of-carexpert https://mumbrella.com.au/carexpert-replaces-drive-as-acms-automotive-partner-777019 In October 2023, CarExpert announced the results of another $3 million capital raise, valuing the company at $50 million with an annual turnover of $15 million. Investors in this round included gaming billionaire Laurence Escalante and Seven West Media. https://www.smartcompany.com.au/startupsmart/ten-aussie-startups-raised-39-million-week/ https://www.theaustralian.com.au/business/online-newcar-classified-site-carexperts-valuation-hits-50m-on-capital-raising/news-story/0d17c403015b9f0a251b9e89b6a60158

In 2025, the company acquired key assets from CarVroom, a digital new-car retail platform, and launched CarExpert Exchange. This technology allows the Australian-based CarExpert car buying team to communicate with a dealer network regarding quoting and invoicing. CarExpert receive a procurement fee from the dealer on delivery of the sold vehicle but it is a free service for customers. https://newshub.medianet.com.au/2025/10/carexpert-unveils-australias-first-scaled-new-car-buying-service-redefining-the-way-australians-purchase-cars/124168/ https://premium.goauto.com.au/carexpert-launches-new-business-model/

In November 2025, New Zealand online marketplace Trade Me made a strategic investment in CarExpert, backed by global private equity firm Apax Partners, as part of a joint venture to establish CarExpert New Zealand. CarExpert.co.nz launched on 18 February 2026, marking the company's first international expansion. https://autotalk.com.au/news/carexpert-to-enter-nz-with-listing-partner https://autotalk.com.au/news/carexpert-launches-new-zealand-operation-with-five-foundation-partners https://www.adnews.com.au/news/carexpert-launches-in-nz-in-joint-venture-with-trade-me

BUSINESS MODEL AND SERVICES

CarExpert produces automotive news, expert reviews, new-car comparisons, buyer guides, specifications and pricing information, and video reviews. They have won numerous awards for their new car content, including the 2024 Newspress Australia Media outlet of the year. https://autotalk.com.au/industry-news/nissans-emily-fadayev-voted-pr-person-of-the-year CarExpert content is distributed across the Seven West Media news network and is also syndicated to third-party platforms including Apple News and MSN. https://adcentre.carexpert.com.au/ad-solutions/awareness/content-services

CarExpert operates a guided new-car buying service. Buyers submit an enquiry on a specific make or model and are assigned a CarExpert New Car Specialist, who manages quote collection, trade-in valuations, finance and insurance, paperwork and delivery coordination on the buyer's behalf. This is a free service for customers and the dealership pays a procurement fee on delivery. https://autotalk.com.au/industry-news/carexpert-launches-australias-first-large-scale-car-buying-service

Alongside its buying service, CarExpert generates revenue through digital advertising sold across its editorial properties, including display and sponsored content. Clients include automotive manufacturers, importers and dealer groups. https://mumbrella.com.au/carexpert-launches-ad-suite-and-expands-with-sevens-digital-assets-741249

AUDIENCE AND TRAFFIC

SimilarWeb's April 2026 public traffic data listed carexpert.com.au at approximately 3.3 million total visits over the preceding three months and ranked the site third in Australia in the "Vehicles - Other" category. https://www.similarweb.com/website/carexpert.com.au/#overview

As of early May 2026, CarExpert's YouTube channel had approximately 664,000 subscribers. https://vidiq.com/youtube-stats/channel/UC7DvMhvy3H7ntEgn9n3xQcQ/

AWARDS

• 2021 and 2022: Website of the year https://7news.com.au/lifestyle/motoring/carexpert-wins-brand-and-website-of-the-year-at-publish-awards-c-8180120 https://www.perthnow.com.au/lifestyle/motoring/carexpert-wins-brand-and-website-of-the-year-at-publish-awards-c-8180116
• 2023: Paul Maric: Commonwealth Bank, Entrepreneur of the Year https://7news.com.au/lifestyle/motoring/carexpert-wins-commbank-entrepreneur-of-the-year-business-award-c-10763360
• 2024: Paul Maric: Video Presenter of the Year https://autotalk.com.au/industry-news/nissans-emily-fadayev-voted-pr-person-of-the-year
• 2024: Media outlet of the year https://autotalk.com.au/industry-news/nissans-emily-fadayev-voted-pr-person-of-the-year

REFERENCES

https://www.smartcompany.com.au/startupsmart/carexpert-funding-alborz-fallah-caradvice-co-founder/

https://www.paulmaric.com/introducing-carexpert/

https://mumbrella.com.au/sevens-stake-in-carexpert-more-than-just-a-traffic-play-says-alborz-fallah-710481

https://www.miragenews.com/carexpert-unveils-australias-first-scaled-new-1553450/#google_vignette

https://premium.goauto.com.au/carexpert-launches-new-business-model/

https://www.illawarramercury.com.au/story/9092125/car-buying-made-simple-carexpert-launches-a-better-way-to-buy-a-new-car/

https://autotalk.com.au/industry-news/carexpert-launches-australias-first-large-scale-car-buying-service

https://autotalk.com.au/news/carexpert-to-enter-nz-with-listing-partner

https://autotalk.com.au/news/carexpert-launches-new-zealand-operation-with-five-foundation-partners

https://www.adnews.com.au/news/carexpert-launches-in-nz-in-joint-venture-with-trade-me

https://mumbrella.com.au/i-sold-my-website-for-more-than-60m-and-now-its-being-turned-off-649339

https://www.youtube.com/watch?v=ClS-YiFkQng

https://www.theaustralian.com.au/business/companies/carexpert-gears-up-as-seven-west-media-takes-strategic-stake/news-story/38380b2d0e9a3a8959b02809ceddaf05

https://cyprus-mail.com/2021/10/26/carexpert-com-au-snaps-up-website-of-the-year-award/

https://www.smh.com.au/business/companies/car-dealerships-hit-top-gear-as-the-new-tenants-in-town-20220811-p5b93z.html

https://www.retailbiz.com.au/offline-retailing/carexpert-opens-automotive-showroom-and-test-drive-hub/

https://mumbrella.com.au/carexpert-unveils-pop-up-experience-centre-for-prospective-buyers-677146

https://www.afr.com/street-talk/carexpert-raising-10m-to-buy-price-my-car-ipo-in-2024-20220422-p5afhj

https://www.afr.com/street-talk/carexpert-recuts-equity-raising-rich-lister-tips-in-20220913-p5bhq0

https://www.bandt.com.au/carexpert-acquires-pricemycar-for-4-million/

https://www.businessnewsaustralia.com/articles/full-speed-ahead--carexpert-com-au-casts-eyes-on-wa-market

https://premium.goauto.com.au/carexpert-reinvents-itself/

https://autotalk.com.au/industry-news/acm-drops-drive-in-favour-of-carexpert

https://mumbrella.com.au/carexpert-replaces-drive-as-acms-automotive-partner-777019

https://www.smartcompany.com.au/startupsmart/ten-aussie-startups-raised-39-million-week/

https://www.theaustralian.com.au/business/online-newcar-classified-site-carexperts-valuation-hits-50m-on-capital-raising/news-story/0d17c403015b9f0a251b9e89b6a60158

https://newshub.medianet.com.au/2025/10/carexpert-unveils-australias-first-scaled-new-car-buying-service-redefining-the-way-australians-purchase-cars/124168/

https://premium.goauto.com.au/carexpert-launches-new-business-model/

https://autotalk.com.au/industry-news/nissans-emily-fadayev-voted-pr-person-of-the-year

https://adcentre.carexpert.com.au/ad-solutions/awareness/content-services

https://mumbrella.com.au/carexpert-launches-ad-suite-and-expands-with-sevens-digital-assets-741249

https://www.similarweb.com/website/carexpert.com.au/#overview

https://vidiq.com/youtube-stats/channel/UC7DvMhvy3H7ntEgn9n3xQcQ/

https://7news.com.au/lifestyle/motoring/carexpert-wins-brand-and-website-of-the-year-at-publish-awards-c-8180120

https://www.perthnow.com.au/lifestyle/motoring/carexpert-wins-brand-and-website-of-the-year-at-publish-awards-c-8180116

https://premium.goauto.com.au/on-the-road-to-an-ipo/

https://7news.com.au/lifestyle/motoring/carexpert-wins-commbank-entrepreneur-of-the-year-business-award-c-10763360 KarlsPr (talk) 23:52, 7 June 2026 (UTC)

Hi @KarlsPr, I'm diving into this, but it's probably easier to either put up a version on your sandbox (I can walk you through that if you need) or explain which lines you want to change or add, instead of rewriting the entire article.

A couple quick notes for you:

• CarExpert's website and social media, along with social media of employees or executive, are not counted as reliable third-party citations
• Try to remain encyclopedic. For example, I can include that CarExpert launched in New Zealand, but I can't editorialize and call it "international expansion."
• I would also avoid marketing lines, like " Readers can move from editorial content and research tools into a guided buying service operated by CarExpert backed by a team of New Car Buying Specialists." A good rule of thumb is that if you've either used capitals like that or includes something that would sound at home on promotional materials, it probably doesn't belong on the page.

All that said, there is a lot here I can add. Give me a few days to go through things line by line and we'll get there. Feel free to tag me with any questions or comments --FeldBum (talk) 17:33, 8 June 2026 (UTC)

Hi @FeldBum, That all makes a lot of sense! Thanks for your quick reply :)

I'd love a quick explainer of how to edit in a sandbox. Most of the lines are either added or re-written (wrong information ie CarExpert sold for 60Million, not 30Million).

Once it all looks good, do I just post the new parts straight into the article?

This is all super fun and a little bit addictive :D KarlsPr (talk) 21:55, 8 June 2026 (UTC)

Hi @KarlsPr,

My pleasure. Your sandbox is both an easy way to test things out and to share copy changes with other editors. But, since you have a conflict of interest, don't make any direct changes to the page. Instead, reply here and tag me and I'll help you make them.

If there are simple inaccuracies, like $60 million vs $30 million, highlight those in a line, with a citation, and I'll fix them one by one.

If you want, I'll take a first pass at what you posted and then you can look closer and what I decided not to add to see if its indeed encyclopedic and can be added with better text and citations.

--FeldBum (talk) 13:26, 9 June 2026 (UTC)

Thanks @FeldBum, that would be great if you could take a first pass. Just let me know if you have any questions :)

Best, KarlsPr (talk) 23:32, 9 June 2026 (UTC)

Hi @KarlsPr there's a lot here and it needs a lot of work. I'll make my way down and I'll add questions and comments inline as I do. --FeldBum (talk) 22:39, 29 June 2026 (UTC)

Appreciate it! @FeldBum KarlsPr (talk) 02:04, 2 July 2026 (UTC)

No problem. I'll keep going through, making edits and tagging you. --FeldBum (talk) 03:20, 3 July 2026 (UTC)

Hello @FeldBum, apologies for the delay. I've reviewed your edits and updated copy and sources :) Please let me know how you're going when you have time. KarlsPr (talk) 00:30, 28 July 2026 (UTC)