Talk:Brave Bison

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Talk:Rightster We need to update the Rightster page to take in the acquisitions of Base79 (https://en.wikipedia.org/wiki/Base79) and Viral Spiral. We would also need the Base79 page to be updated as well.

Here's an external source for the acquisitions: http://www.theguardian.com/media/2014/jul/08/righster-buys-base79-digital-video-youtube

How would we go about this?

Benbolton10 (talk) 13:43, 16 October 2014 (UTC)

External links modified

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Proposed update to Brave Bison Group plc article (COI disclosure)

Hello editors,

I am an employee of Brave Bison Group plc and therefore making this suggestion with a declared conflict of interest. I am **not editing the article directly**, but would like to propose the following update for your independent review and consideration.

The current article is out of date and does not reflect Brave Bison’s key developments since 2020. The proposed revision below is written in a neutral, encyclopaedic tone and based entirely on reliable, verifiable sources such as *The Times*, *Sky News*, *The Drum*, *BusinessCloud*, and London Stock Exchange (RNS) announcements.

1. 1. 1. Summary of changes

• Updates the **lead section** to include Brave Bison’s operating divisions and international hubs.
• Expands the **History** section to cover verified acquisitions (Greenlight, SocialChain, Engage, Builtvisible, The Fifth, MiniMBA, MTM, The Hook).
• Adds a new **Operations** section describing each business unit neutrally, based on published sources.
• Refreshes the **Clients and work** section with case-study examples mentioned in RNS or official publications.
• Adds a **Strategic developments** subsection summarising *The Times* report on the possible offer for The Mission Group (October 2025).
• Retains neutral tone per WP:NPOV and all statements have citations per WP:V.

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1. 1. 1. Sources (for verification)

| Topic | Publisher / Source | Date | Link | |-------|--------------------|------|------| | Oli Green joins board (Tangent investment) | *The Drum* | Jan 2020 | https://www.thedrum.com/news/2020/01/08/tangent-s-oli-green-joins-board-brave-bison-plc | | Acquisition of Greenlight | *LSE / Alliance News* | Aug 2021 | https://www.lse.co.uk/news/BBSN/brave-bison-to-buy-digital-marketer-greenlight-for-gbp68-million-9gk47pjwvdj3h7t.html | | Acquisition of SocialChain | *SocialChain.com* | Feb 2023 | https://www.socialchain.com/social-minds/news/socialchain-joins-the-brave-bison-universe/ | | Engage Digital Partners acquisition | *Sky News* | Dec 2024 | https://news.sky.com/story/brave-bison-swoops-for-t20-world-cup-rights-holder-engage-13269507 | | Builtvisible acquisition | *Brave Bison Insights* | Mar 2025 | https://bravebison.com/insights/brave-bison-acquires-leading-independent-seo-content-and-digital-pr-agency/ | | The Fifth acquisition / News Corp shareholding | *The Times* | Apr 2025 | https://www.thetimes.co.uk/article/news-uk-sells-influencer-marketing-arm-the-fifth-group-7spxrrkrz | | MiniMBA acquisition | *London Stock Exchange RNS* | Jun 2025 | https://www.londonstockexchange.com/news-article/BBSN/acquisition-of-minimba/17102336 | | MTM acquisition | *The Times* | Sept 2025 | https://www.thetimes.co.uk/article/brave-bison-buys-mtm-consultancy-as-rapid-expansion-continues-c3fstpcfb | | The Hook acquisition | *The Drum* | Apr 2020 | https://www.thedrum.com/news/2020/04/30/the-hook-enters-administration-brave-bison-acquires-ip-and-channels | | Possible offer for Mission Group | *The Times* | Oct 2025 | https://www.thetimes.com/business-money/companies/article/lord-ashcroft-backed-brave-bison-to-bid-22m-for-mission-group-lrzvsvkjg |

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1. 1. 1. Full proposed article text

(Please see below for the complete proposed replacement text in Wikitext format.)

{{Short description|UK-based media, marketing and technology company}} {{Infobox company | name = Brave Bison | type = Public | traded_as = AIM: BBSN | industry = Digital marketing, social media, media technology, market research & consultancy, professional education | founded = 2011 (as Rightster) | headquarters = London, United Kingdom | key_people = Oliver Green (Executive Chair), Theo Green (Chief Growth Officer) | website = {{official website|https://bravebison.com}} }} '''Brave Bison Group plc''' is a media, marketing and technology company listed on London's AIM market. The company provides services across digital marketing, social media, fan engagement, marketing training and technology consultancy through a portfolio of specialist divisions including SocialChain, Engage Digital Partners, Brave Bison Performance, Brave Bison Commerce, MiniMBA and MTM. It also operates its own digital media network of over 650 channels and 158 million followers. The business is headquartered in London with hubs in Manchester, New York, India, Australia and Egypt.<ref name="BBSNsite">{{Cite web |title=Brave Bison |url=https://bravebison.com/ |website=Brave Bison |access-date=24 October 2025}}</ref> == History == The company was founded in 2011 as '''Rightster''', a YouTube multichannel network and rights-management platform, and rebranded as Brave Bison in 2016. In January 2020, [[Oli Green]] joined the board following an investment by Tangent, a technology business, with his brother Theo Green later taking an executive role in the company’s expansion programme.<ref>{{Cite news |last=The Drum |title=Tangent’s Oli Green joins board of Brave Bison plc |url=https://www.thedrum.com/news/2020/01/08/tangent-s-oli-green-joins-board-brave-bison-plc |work=The Drum |date=8 January 2020 |access-date=24 October 2025}}</ref> Brave Bison has expanded through acquisitions since 2021. It bought digital media agency Greenlight Digital and Greenlight Commerce in 2021, acquiring clients including New Balance, Currys, Gap and Furniture Village.<ref>{{Cite web |title=Brave Bison to buy digital marketer Greenlight for GBP 6.8 million |url=https://www.lse.co.uk/news/BBSN/brave-bison-to-buy-digital-marketer-greenlight-for-gbp68-million-9gk47pjwvdj3h7t.html |website=LSE / Alliance News |date=13 August 2021 |access-date=24 October 2025}}</ref> It acquired social-media agency '''SocialChain''' in 2023, which worked with clients including KFC, Arla Foods and Pernod Ricard.<ref>{{Cite web |title=SocialChain joins the Brave Bison universe |url=https://www.socialchain.com/social-minds/news/socialchain-joins-the-brave-bison-universe/ |website=SocialChain |date=3 February 2023 |access-date=24 October 2025}}</ref> In December 2024, Brave Bison acquired '''Engage Digital Partners''' for about £11 million, expanding into sports rights and fan-engagement media for clients including Real Madrid, the All Blacks and Formula 1.<ref>{{Cite news |last=Kleinman |first=Mark |title=Brave Bison swoops for T20 World Cup rights-holder Engage |url=https://news.sky.com/story/brave-bison-swoops-for-t20-world-cup-rights-holder-engage-13269507 |work=Sky News |date=8 December 2024 |access-date=24 October 2025}}</ref> In March 2025, Brave Bison acquired independent SEO, content and digital PR agency '''Builtvisible''', integrating it into its performance practice. Clients include The Very Group, Icelandair and Specsavers.<ref>{{Cite web |title=Brave Bison acquires independent SEO, content and digital PR agency Builtvisible |url=https://bravebison.com/insights/brave-bison-acquires-leading-independent-seo-content-and-digital-pr-agency/ |website=Brave Bison |date=27 March 2025 |access-date=24 October 2025}}</ref> In April 2025, Brave Bison acquired '''The Fifth''', an influencer-marketing agency founded by News UK in 2019; News Corp became a top-ten shareholder in Brave Bison as part of the transaction.<ref>{{Cite news |title=News UK sells influencer marketing arm The Fifth Group |url=https://www.thetimes.co.uk/article/news-uk-sells-influencer-marketing-arm-the-fifth-group-7spxrrkrz |work=The Times |date=10 April 2025 |access-date=24 October 2025}}</ref> In June 2025, Brave Bison bought '''MiniMBA''', the online marketing-training business founded by Professor [[Mark Ritson]], for £19 million. The platform provides training across marketing, brand management and general management, educating over 6,000 marketers each year and maintaining an alumni of more than 50,000 people from brands such as Red Bull, Salesforce, Google, American Express, Unilever and Nike.<ref>{{Cite web |title=Acquisition of MiniMBA |url=https://www.londonstockexchange.com/news-article/BBSN/acquisition-of-minimba/17102336 |website=London Stock Exchange |date=25 June 2025 |access-date=24 October 2025}}</ref> In September 2025, Brave Bison acquired '''MTM''', an insights and consultancy firm, for up to £12 million, creating a new consultancy division focused on media, technology and audience strategy, with clients including Google, Samsung, Figma, Spotify and the BBC.<ref>{{Cite news |title=Brave Bison buys MTM consultancy as rapid expansion continues |url=https://www.thetimes.co.uk/article/brave-bison-buys-mtm-consultancy-as-rapid-expansion-continues-c3fstpcfb |work=The Times |date=11 September 2025 |access-date=24 October 2025}}</ref> Earlier, in April 2020, Brave Bison acquired the intellectual property and social-media channels of ''[[The Hook]]'' following its administration, integrating them into the Brave Bison Media Network.<ref>{{Cite news |title=The Hook enters administration as Brave Bison acquires IP and channels |url=https://www.thedrum.com/news/2020/04/30/the-hook-enters-administration-brave-bison-acquires-ip-and-channels |work=The Drum |date=30 April 2020 |access-date=24 October 2025}}</ref> == Operations == Brave Bison operates through specialist divisions covering social and influencer marketing, performance marketing, commerce technology, fan engagement, training, consultancy and owned media. * '''SocialChain''' — social-first creative and influencer marketing, producing campaigns for brands including Primark, TikTok and LinkedIn.<ref>{{Cite web |title=Amazon Prime Video UK TikTok series case study |url=https://www.socialchain.com/social-minds/case-study/case-study-just-so-you-know-amazon-prime-video-uk-tiktok/ |website=SocialChain |access-date=24 October 2025}}</ref> * '''Brave Bison Performance''' — provides paid-media, performance-marketing and SEO services across search, social and programmatic platforms for clients such as New Balance, The Very Group, Icelandair and Specsavers.<ref>{{Cite web |title=Brave Bison Performance |url=https://bravebison.com/performance/ |website=Brave Bison |access-date=24 October 2025}}</ref> * '''Brave Bison Commerce''' — delivers digital-commerce and web-experience solutions, helping global retail clients including Caffè Nero and Worldline optimise their online operations.<ref>{{Cite web |title=Brave Bison Commerce |url=https://bravebison.com/commerce/ |website=Brave Bison |access-date=24 October 2025}}</ref> * '''Engage Digital Partners''' — sports media, rights management and fan-engagement services for organisations such as Real Madrid, the ICC, Formula 1 and New Zealand Rugby.<ref>{{Cite news |title=Major sports deal as Brave Bison makes £10.6 m Engage swoop |url=https://businesscloud.co.uk/news/major-sports-deal-as-brave-bison-makes-10-6m-engage-swoop/ |work=BusinessCloud |date=9 December 2024 |access-date=24 October 2025}}</ref> * '''MiniMBA''' — an online marketing-education platform offering training programmes for professionals worldwide.<ref>{{Cite web |title=Brave Bison acquires Mark Ritson’s MiniMBA to create next-generation marketing education |url=https://bravebison.com/insights/brave-bison-acquires-mark-ritsons-minimba-to-create-next-generation/ |website=Brave Bison |date=25 June 2025 |access-date=24 October 2025}}</ref> * '''MTM''' — insight and strategy consultancy delivering media and technology research for clients including Google and Spotify.<ref>{{Cite web |title=Brave Bison acquires MTM to form new insights and consultancy division |url=https://wearemtm.com/news/brave-bison-acquires-mtm-to-form-new-insights-and-consultancy-division/ |website=MTM |date=11 September 2025 |access-date=24 October 2025}}</ref> * '''Brave Bison Media Network''' — a portfolio of owned and operated [[YouTube]] channels across entertainment, sport and lifestyle, reaching more than 150 million monthly views.<ref>{{Cite web |title=Brave Bison Media Network |url=https://bravebison.com/media-network/ |website=Brave Bison |access-date=24 October 2025}}</ref> == Clients and work == Brave Bison has published case studies or regulatory announcements referencing work with New Balance, PGA Tour, Australian Open, US Open, SharkNinja, Primark, YouTube, Disney+, Amazon Prime Video, TikTok, LinkedIn, Pfizer and Google.<ref>{{Cite web |title=New Balance case study |url=https://bravebison.com/our-work/new-balance-case-study/ |website=Brave Bison |access-date=24 October 2025}}</ref><ref>{{Cite web |title=Strategic relationship with PGA TOUR |url=https://www.investegate.co.uk/announcement/rns/brave-bison-group--bbsn/strategic-relationship-with-pga-tour/4915161 |website=Investegate |date=24 April 2017 |access-date=24 October 2025}}</ref><ref>{{Cite web |title=Australian Open case study |url=https://bravebison.com/our-work/australian-open-tennis-australia/ |website=Brave Bison |access-date=24 October 2025}}</ref><ref>{{Cite web |title=Why creating on YouTube rewards like no other |url=https://thefifthagency.com/case-study/why-creating-on-youtube-rewards-like-no-other/ |website=The Fifth |access-date=24 October 2025}}</ref><ref>{{Cite web |title=Google Winning Apps case study |url=https://wearemtm.com/case-studies/winning-apps/ |website=MTM |access-date=24 October 2025}}</ref> == Ownership and investment == In January 2020, investors including Oli and Theo Green increased their holdings in Brave Bison, with Oli Green joining the board.<ref>{{Cite news |last=The Drum |title=Tangent’s Oli Green joins board of Brave Bison plc |url=https://www.thedrum.com/news/2020/01/08/tangent-s-oli-green-joins-board-brave-bison-plc |work=The Drum |date=8 January 2020 |access-date=24 October 2025}}</ref> In 2025, [[News UK]] (a subsidiary of [[News Corp]]) became a minority shareholder following the acquisition of The Fifth.<ref>{{Cite news |title=News UK sells influencer marketing arm The Fifth Group |url=https://www.thetimes.co.uk/article/news-uk-sells-influencer-marketing-arm-the-fifth-group-7spxrrkrz |work=The Times |date=10 April 2025 |access-date=24 October 2025}}</ref> == Strategic developments == In October 2025, ''[[The Times]]'' reported that Brave Bison was considering a possible £22 million offer for [[The Mission Group plc]], an AIM-listed marketing-communications network.<ref>{{Cite news |title=Lord Ashcroft-backed Brave Bison to bid £22 m for Mission Group |url=https://www.thetimes.com/business-money/companies/article/lord-ashcroft-backed-brave-bison-to-bid-22m-for-mission-group-lrzvsvkjg |work=The Times |date=10 October 2025 |access-date=24 October 2025}}</ref> == See also == * [[SocialChain]] * [[MiniMBA]] * [[Digital marketing]] * [[Fan engagement]] * [[E-commerce]] * [[YouTube]]

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Thank you very much for reviewing this. All statements are verifiable through the sources provided above. Please let me know if any clarifications or adjustments are needed. ~2025-32595-49 (talk) 17:02, 10 November 2025 (UTC)