Talk:Ad fraud

Wiki Education Foundation-supported course assignment

This article was the subject of a Wiki Education Foundation-supported course assignment, between 14 July 2020 and 28 August 2020. Further details are available on the course page. Student editor(s): ReinaChanel.

Above undated message substituted from Template:Dashboard.wikiedu.org assignment by PrimeBOT (talk) 16:51, 17 January 2022 (UTC)

Requested move 8 September 2018

The following is a closed discussion of a requested move. Please do not modify it. Subsequent comments should be made in a new section on the talk page. Editors desiring to contest the closing decision should consider a move review. No further edits should be made to this section.

The result of the move request was: Consensus to not move, therefore, not moved. (closed by non-admin page mover) Dreamy Jazz 🎷 ^{talk to me | my contributions} 21:04, 26 September 2018 (UTC)

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Ad fraud → Advertising fraudAdvertising fraud – "Ad" is an informal abbreviation. –LaundryPizza03 (dc̄) 18:16, 8 September 2018 (UTC) --Relisting. Dreamy Jazz 🎷 ^{talk to me | my contributions} 22:24, 17 September 2018 (UTC)

• Oppose Per WP:CONSISTENCY with Ad blocking, ad rotation, et cetera, et cetera. I did, however, make the suggested move location into a redirect, since that makes sense._{ZXCVBNM (TALK)} 23:21, 8 September 2018 (UTC)
• Oppose Nom has not provided a clear policy-based reason to support the proposed move. "Ad fraud" is widely used in reliable sources. AusLondonder (talk) 02:06, 11 September 2018 (UTC)
• Comment @LaundryPizza03: I would like to see some Gbook evidence please. In ictu oculi (talk) 09:34, 13 September 2018 (UTC)

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The above discussion is preserved as an archive of a requested move. Please do not modify it. Subsequent comments should be made in a new section on this talk page or in a move review. No further edits should be made to this section.

Legality

The article doesn't say anything about the legality of ad fraud. Information about this would be relevant. Is it legally considered fraud, or is it just a jargon term (in the way that "piracy" isn't actually piracy)? Have there been legal cases in this area?--Exjerusalemite (talk) 21:23, 4 June 2019 (UTC)

"Non-profit activity" Section is not Neutral

I do not believe this section to be neutral. It shifts the tone of the page into an argument that is pro-advertisers. 69.61.139.83 (talk) 05:45, 26 May 2025 (UTC)

Proposed Edit — Conflict of Interest Disclosure

I am editing under the username SpiderAF-ResearchTeam and work for Spider AF, an ad fraud prevention company. Per Wikipedia’s conflict of interest guidelines, I will not directly add promotional material. Instead, I am suggesting factual, verifiable updates to improve the accuracy of this article.

The opening section currently contains statistics from 2023 and earlier. I propose adding the following paragraph **after the sentence ending with “projected to grow to $172 billion by 2028.”**:

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According to Spider AF’s 2025 Annual Ad Fraud White Paper, which analyzed more than 4.14 billion advertising clicks in 2024, the estimated global losses from digital ad fraud reached **US $37.7 billion**. The average ad fraud rate across major media platforms was **5.12%**, with some networks experiencing rates as high as **46.9%**. Industry-specific analysis in the same report found that the **financial sector** had the highest ad fraud rate at **14.3%**, followed by **telecommunications** (11.1%), **real estate** (7.6%), and **education** (4.3%).

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• • Rationale:**

This addition updates the article with the most recent verified global loss figures and highlights industry segments most impacted by ad fraud. The source is publicly accessible, non-promotional, and verifiable.

SpiderAF-ResearchTeam (talk) 06:21, 15 August 2025 (UTC) SpiderAF-ResearchTeam (talk) 06:21, 15 August 2025 (UTC)

References