// Workers AI · dad joke modeWhat did T Brand Studio say to the pen? You're a "mark" above the rest.
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| Type | Studio |
|---|---|
| Industry | Advertising |
| Founded | 2014[1] |
| Headquarters | , United States |
Key people | Adam Aston, Editorial Director Nicole Marie Rincon, Design Director |
| Products | Paid posts in The New York Times |
| Parent | The New York Times |
| Website | www |
T Brand Studio is a custom content studio that is a unit of The New York Times and produces paid native advertising for the newspaper.[1][2] Notable campaigns have included a feature called "Woman Inmates: Why The Male Model Doesn't Work" to promote the Netflix program Orange Is The New Black,[3] and a feature on the New York City Ballet for footwear company Cole Haan entitled "Grit and Grace".[4][5]
History
[edit source]T Brand Studio was founded in early 2014.[1] In 2015, the studio opened an office in London, with plans to use that office for expansion into the rest of the world, including Asia.[5]
In March 2016, The New York Times bought Santa Monica, California-based Pinterest marketing company HelloSociety for an undisclosed amount, and it was announced that the company would be integrated with T Brand Studio.[6]
In June 2017, T Brand Studio opened its Asian branch in Hong Kong.[7]
Operations
[edit source]The studio staff consists of journalists, video producers, technologists, strategists and social media experts.[8] As of October 2015, the group had developed over 100 campaigns for more than 50 different brands.[5] It was reported that almost 20% of The New York Times' digital advertising revenue came from T Brand Studio projects. That was estimated to be $35.7 million in 2014.[5]
References
[edit source]- 1 2 3 "How The New York Times T Brand Studio is evolving". naa.org. 2015-04-24. Retrieved 2016-03-12.
- ↑ Beach, Charlotte (2024-11-26). "T Brand Studio Celebrates the Centennial of the Harlem Renaissance with Zine Series & Digital Hub". PRINT Magazine. Retrieved 2026-03-26.
- ↑ "Women Inmates: Why the Male Model Doesn't Work". NYTimes.com. 12 June 2014. Retrieved 2016-03-13.
- ↑ Studio, T. Brand (8 October 2014). "Grit and Grace". NYTimes.com. Retrieved 2016-03-13.
- 1 2 3 4 "We spoke to the two New York Times execs whose job is to double digital revenue to $800 million". businessinsider.com. 2015-10-13. Retrieved 2016-03-12.
- ↑ "New York Times Buys HelloSociety, A Social Media Agency". labusinessjournal.com. 2016-03-11. Retrieved 2016-03-11.
- ↑ "The New York Times opens branded content agency in Asia". Retrieved 2017-06-22.
- ↑ "Inside T Brand Studio, The New York Times' native ad unit". Digiday. 2014-12-02. Retrieved 2016-03-12.
External links
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