Surpass
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| Product type | Antacid chewing gum |
|---|---|
| Owner | Mars, Inc. |
| Produced by | Wrigley Company |
| Introduced | 2001 |
| Discontinued | 2003[1] |
Description
[edit]Surpass was a brand of chewing gum released by Wrigley Healthcare. It was marketed as an antacid gum intended to treat heartburn.[2]
History
[edit]Wrigley Healthcare began shipping the gum on February 19, 2001.[3] Sales were below the company's expectations.[2] Shipments of Surpass to retail outlets were discontinued in March 2003 due to lack of popularity.[4][5]
References
[edit]- ↑ Wrigley Discontinuing Surpass Antacid Gum on nutraceuticalsworld.com. May 1, 2003
- 1 2 "Setting a New Pace". www.sec.gov. Retrieved 2023-05-04.
- ↑ "Wrigley Healthcare's Surpass Antacid Gum Shipping Feb. 19 :: Pink Sheet". 19 February 2001. Archived from the original on 2023-02-20. Retrieved 2023-05-04.
- ↑ "Wrigley to discontinue Surpass". confectionerynews.com. Archived from the original on 2020-08-10. Retrieved 2023-02-20.
- ↑ "Surpass Antacid Gum Marketing Strategy Shift Planned By Wrigley :: Pink Sheet". 4 March 2002. Archived from the original on 2023-02-20. Retrieved 2023-02-20.
External links
[edit]- "Global Petcare, Food, Mars Wrigley and Edge Brands | Mars, Incorporated". Archived from the original on 2005-02-09. Wrigley's page on Surpass
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