// Workers AI · dad joke modeWhat did Super Mario Beatbox say? It's a pipe dream.
| "Super Mario Beatbox" | |
|---|---|
 Thumbnail of "Super Mario Beatbox" | |
| Starring | Hikakin |
Release date |
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Running time | 2:20 |
| Country | Japan |
| Language | Japanese |
"Super Mario Beatbox" is a human beatboxing performance video by Japanese YouTuber and beatboxer Hikaru Kaihatsu, professionally known as Hikakin, uploaded to YouTube on June 17, 2010.[1] The video features Hikakin performing various sound effects and background music from the Nintendo game Super Mario Bros. using only his mouth. It is widely considered the major turning point in his career, leading to international recognition and his eventual transition into a full-time YouTuber.[2][3]
Background and production
[edit]
At the time of the video's release in 2010, Hikakin was 21 years old and working as a clerk at a supermarket in Tokyo after moving from Niigata Prefecture, Japan.[2][4] Although he had started his YouTube channel in 2006, his early content consisted mainly of covers of Western artists like Lady Gaga and Daft Punk, which struggled to gain significant traction.[5] The decision to perform a Super Mario themed beatbox was suggested by a friend. While the routine was a "staple" in his live performances at clubs, Hikakin was initially hesitant to upload it to YouTube, thinking the theme was outdated. However, persistent encouragement from his friend eventually led him to record and post the video.[5][6] The video was produced in a modest setting, filmed inside the bathroom of his company dormitory to prevent sound from leaking to neighbors through the thin walls. He used an inexpensive microphone and recorded the performance in a cramped posture.[7][8]
The video features Hikakin performing the iconic "Overworld" theme from Super Mario Bros., interspersed with sound effects such as collecting coins, jumping, and entering pipes. Technically, the performance utilizes a "multiphonic" technique where the performer sings a melody (often in falsetto) while simultaneously producing percussive sounds like bass drums, snares, and hi-hats.[1] Hikakin explained in interviews that while he can produce only two distinct sounds at once, he uses complex techniques to make it sound as if three or more sounds are being played simultaneously.[1]
Reception and impact
[edit]The video became an immediate viral video, surpassing 1 million views within a week and 2 million views within two weeks.[1][7] By September 2010, it had reached over 3.8 million views, making it the most-viewed YouTube video in Japan for that month.[1]
The success extended beyond Japan; CBS News reported on the video, stating that Hikakin had "turned the iconic sounds of Super Mario into a viral video hit".[9] It was also featured on the front page of Yahoo! in the United States as an "Amazing Japanese guy".[10][11]
The breakthrough led to numerous television appearances for Hikakin, including on shows such as Sekai o Kaeru 100-nin no Nihonjin and Hamonepu League, where he became a finalist in the beatbox category.[2][1] Most significantly, the success of "Super Mario Beatbox" and a subsequent meeting with American YouTuber Michelle Phan in 2011 convinced Hikakin to pursue YouTube as a full-time career. He resigned from his supermarket job in January 2012, becoming a pioneer of professional YouTubing in Japan.[2][11]
References
[edit]- 1 2 3 4 5 6 joetsutj (2010-09-20). "ハモネプに出たHIKAKINさんは妙高市出身" [HIKAKIN, who appeared on Hamonep League, is from Myoko City.]. Joetsu Town Journal (in Japanese). Retrieved 2026-07-30.
- 1 2 3 4 "目指すは中高生の身近なヒーロー/YouTuber HIKAKINさん" [Aiming to be a hero close to the hearts of junior high and high school students: YouTuber HIKAKIN]. HuffPost. 2015-01-10. Retrieved 2026-07-30.
- ↑ "Hikakin, the 'older brother' of YouTube, hits a milestone". The Japan Times. September 18, 2021. Retrieved July 30, 2026.
- ↑ "HIKAKIN「鳥肌立ちっぱなしでした」 スーパーの店員時代に経験した初めてのバズり" [HIKAKIN: "I had goosebumps the whole time"—The first time he went viral while working as a supermarket clerk.]. Aera (in Japanese). 2022-06-22. Retrieved 2026-07-30.
- 1 2 "ヒカキンがブレイクした些細なあるキッカケとは？" [What was the seemingly trivial trigger that led to Hikakin's big break?]. SPA! (in Japanese). Fusosha Publishing. 2020-07-09. Retrieved 2026-07-30.
- ↑ The Asahi Shimbun Company. "YouTubeで夢をつかめ 「有名人」目指す若者たち" [Chasing Dreams on YouTube: Young People Aiming for Stardom]. The Asahi Shimbun (in Japanese). Archived from the original on 2018-09-16. Retrieved 2026-07-30.
- 1 2 "ヒカキン 家賃2万円のアリ群がる家、食事は1食200円…20億円豪邸までにあった"壮絶極貧"生活" [Hikakin: From an ant-infested home with 20,000-yen rent and 200-yen meals to a 2-billion-yen mansion—the story of his "grueling, abject poverty."]. Josei Jishin (in Japanese). Retrieved 2026-07-30.
- ↑ "おろちんゆーとヒカキンのコラボも大ヒット YouTubeでビートボックスが愛され続ける理由". Real Sound (in Japanese). 2022-12-04. Retrieved 2026-07-30.
- ↑ "Super Mario Beatbox: Viral Video Hit". CBS News. July 19, 2010. Retrieved July 30, 2026.
- ↑ "Alvin Greene Hits The Campaign Trail". CBS News. July 20, 2010. Retrieved July 30, 2026.
- 1 2 "｢ヒカキンが目標｣痛いユーチューバーの末路 ｢自分という商品の売り方｣を知らなすぎる" ["Aiming to be the next Hikakin": The Downfall of Delusional YouTubers—Clueless About How to Market Themselves as a Product]. Toyo Keizai (in Japanese). 2017-09-12. Retrieved 2026-07-30.