SuperYou
| Product type | Dietary supplements, Bodybuilding supplements, Athleisure, Snacks, Protein |
|---|---|
| Owner | Ranveer Singh and Nikunj Biyani |
| Produced by | Elite Mindset Pvt. Ltd. |
| Country | India |
| Introduced | 2024 |
| Website | superyou |
SuperYou is an Indian nutrition company co-founded by actor Ranveer Singh and entrepreneur Nikunj Biyani.[1] The company is headquartered in Mumbai, Maharashtra.[2][3]
History
[edit]SuperYou was introduced in 2024 by Bollywood actor Ranveer Singh and FMCG entrepreneur Nikunj Biyani.[4][5]
Nikunj Biyani has previously worked in India's packaged foods industry, including at Future Consumer Limited. As per the The Indian Express report, he conceived the idea for a better-for-you snacking brand and informally pitched it to Ranveer Singh during a basketball game. Ranveer Singh later joined as a co-founder and has since been involved in the brand's product development and strategy.[6][7]
The company uses fermented yeast-based protein technology to make its products.[8][9] SuperYou's first product was India's first protein wafer bar, made using a blend that has fermented yeast.[10]
Later the company expanded to protein wafers, baked multigrain chips, and fermented yeast protein powders.[1]
Expansion & growth
[edit]SuperYou sold 1.6 million wafer bars in its first 3 months (Nov 2024–Jan 2025).[11] Crossed ₹100 crore in gross sales by mid-2025, and was running at roughly ₹150 crore annualized revenue by late 2025.[12]
In December 2024, Seed funding of $1.5 million received by Rainmatter Capital, a subsidiary of Zerodha.[13] It has received ₹63 crore (~$7M) led by V3 Ventures, with existing investors Rainmatter and Gruhas Collective in Series B funding.[14][15]
In March 2026, the SuperYou partnered with Starbucks to launch a 'protein foam'. It is developed by Starbucks using SuperYou protein.[16][17] In the same year SuperYou collaborated with Nutcracker.[18]
Recognition
[edit]- 2025 PETA India Vegan Food Award[19]
See also
[edit]References
[edit]- 1 2 Kaur, Amarjot (9 January 2026). "From SuperYou to Wild Date, here are a few homegrown brands that galvanised the protein-rich-gourmet-snack cult in India". The Hindu.
- ↑ Verma, Mansi (31 March 2026). "Starting a consumer brand is easier than ever in India. Scaling it is getting harder | Company Business News". mint.
- ↑ Shah, Priyanshi (19 May 2026). "Starbucks Now Serves Ranveer Singh's Signature Protein Coffees With Its New Menu". Curly Tales.
- ↑ "DMD Advocates advises SuperYou on raising funds from V3, existing investors". Bar and Bench. 25 December 2025.
- ↑ "Ranveer Singh Co-Founded SuperYou Raises USD 7 Mn Funding Led by V3 Ventures". Entrepreneurindia.com. Entrepreneur (magazine). 21 December 2025.
- ↑ "Ranveer Singh's protein brand — eyeing Rs 500 cr in 5 years — is taste-tested by his family, was pitched the idea on a basketball court and via GIFs". The Indian Express. 3 November 2025.
- ↑ "Ranveer Singh-backed SuperYou targets Rs 500 crores revenue with expansion into healthy snacking, says co-founder Nikunj Biyani". Bollywood Hungama. 4 November 2025.
- ↑ ""We didn't want to be just another protein supplement brand" — How Nikunj Biyani started SuperYou with Ranveer Singh". The Financial Express. The Financial Express (India). 26 February 2025.
- ↑ Mridul, Anay (19 August 2025). "Bollywood's Ranveer Singh Launches Fermented Yeast Protein Powder in India". Green Queen.
- ↑ "Ranveer Singh Co-founded SuperYou Makes India's First Bio-fermented Protein Technology". BW Disrupt.
- ↑ "SuperYou records Rs 150 crore ARR in first year; functional snacking gains traction". ETRetail.com.
- ↑ Mathur, Abhimanyu (11 November 2025). "How Ranveer Singh's wafer brand hit ₹100 crore revenue in just 1 year with only 4 products: Behind SuperYou's success". Hindustan Times.
- ↑ "SuperYou raises ₹63 cr from Rainmatter, Gruhas Collective, and V3 Ventures". EconomictimesB2B.com.
- ↑ "Ranveer Singh's SuperYou raises ₹63 crore in Series B led by V3 Ventures, Rainmatter - CNBC TV18". CNBCTV18. 20 December 2025.
- ↑ "Ranveer Singh's SuperYou marks one year with ₹150 crore ARR milestone". Hotelier.
- ↑ "Protein in your coffee? Starbucks-SuperYou partnership taps India's 'permissible indulgence' trend". ETRetail.com.
- ↑ "Starbucks, SuperYou expand partnership with protein cold foam beverages". www.storyboard18.com.
- ↑ "From coffee to burgers: Here's how Mumbai restaurants serving wellness on plate". Mid-Day.
- ↑ Manocha, Shreya (15 November 2025). "Ranveer Singh's SuperYou, Hrithik Roshan's HRX by EatFit Products Among Winners of 2025 PETA India Vegan Food Awards - Blog". PETA India.