Edge Rewrite
everything Source code View original
// HTMLRewriter · presentation

This page was redesigned at the edge.

Cloudflare fetched the original article and streamed it through HTMLRewriter to apply an entirely new visual system without rebuilding the source page.

// request.cf · coarse context

A page that knows where it met you.

Only coarse request metadata is shown. This demo does not display or persist visitor IP addresses.

Country
US
Cloudflare location
CMH
Connection
HTTP/2
Language
Not provided

Ray ID: a40b4a630ec82947

Jump to content

StyleHaul

Add links
From Wikipedia, the free encyclopedia

StyleHaul, Inc.
IndustryMarketing
HeadquartersLos Angeles, CA
Number of locations
Los Angeles, New York, Chicago, London, Singapore
Services
ParentRTL Group
Websitestylehaul.com at the Wayback Machine (archived April 23, 2019)

StyleHaul, Inc. was an American advertising company. It gained recognition as an early pioneer of branded content and native advertising on digital platforms.[1] The company was founded in 2011 by Stephanie Horbaczewski and operated as a portfolio company of RTL Group, which paid $127 million USD to acquire a controlling stake in the company in 2014.[2]

StyleHaul was known for its influencer and paid media campaigns for beauty brands and retailers, such as Sephora, Maybelline, and Walgreens,[1] as well as for its talent network, which included creators like Zoella,[3] Ashley Tisdale,[4] Chloe Lukasiak[5] and Joey Graceffa.[6]

In 2018, founder and CEO Stephanie Horbaczewski left the company in order to launch an artificial intelligence startup, Vody, alongside former StyleHaul Chief Technology Officer, Jeremy Houghton.[7]

In 2019, StyleHaul shuttered operations,[8] which coincided with the arrest and guilty plea of Dennis Blieden, 29, a former StyleHaul executive and professional poker player who embezzled $22 million from the company to pay his poker debts, personal debts and bad investments in cryptocurrencies.[9][10] Stylehaul's remaining talent moved to RTL's Divimove, a merger of their European MCNs.[11]

References

[edit]
  1. 1 2 Moore, Kristina. "Designer Spotlight: StyleHaul Builds Style YouTubers' Careers". Forbes. Retrieved March 24, 2019.
  2. ↑ Mance, Henry (November 3, 2014). "Register". Financial Times. Retrieved July 21, 2023.
  3. ↑ O'Connor, Clare. "Forbes Top Influencers: How Zoe 'Zoella' Sugg Makes Millions From YouTube Beauty Tutorials". Forbes. Retrieved March 24, 2019.
  4. ↑ "Ashley Tisdale Signs with StyleHaul for Her YouTube Channel". Variety. May 24, 2017. Retrieved May 24, 2017.
  5. ↑ Guide, Game & (October 2, 2016). "'Dance Moms' 2016 News & Update: Chloe Lukasiak Is The New Face Of StyleHaul! Focusing More On Modelling Career?". Gamenguide. Retrieved October 9, 2021.
  6. ↑ joshuajcohen (December 20, 2013). "YouTube Star Joey Graceffa Joins StyleHaul". Tubefilter. Retrieved March 24, 2019.
  7. ↑ "Former StyleHaul Execs Launch Vody, Big-Data Startup Aimed at Enhancing Content Recommendations". Variety. October 23, 2020. Retrieved November 25, 2019.
  8. ↑ Spangler, Todd (March 22, 2019). "StyleHaul Shuts Down U.S. Operations, Lays Off About 65 Employees". Variety. Retrieved February 23, 2026.
  9. ↑ "Former executive at influencer marketing firm StyleHaul accused of embezzling millions to play poker". Los Angeles Times. July 12, 2019. Retrieved November 25, 2019.
  10. ↑ "Former StyleHaul Executive Pleads Guilty to Embezzeling $22 Million". Los Angeles Business Journal. November 25, 2019. Retrieved February 23, 2026.
  11. ↑ "StyleHaul Notifies Employees Of Layoffs, Shutdown Of U.S. Operations (Exclusive)". TubeFilter. TubeFilter, inc.
[edit]
Retrieved from "https://en.wikipedia.org/w/index.php?title=StyleHaul&oldid=1376530709"