// Workers AI · dad joke modeWhat did SnipSnap say? "I'm a cut above.
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| SnipSnap | |
|---|---|
| Developer | Ted Mann |
| Release | September 2011 |
| Website | www |
SnipSnap is a mobile coupon app founded in Philadelphia. It allows users to photograph a printed coupon to find or create a mobile coupon, which can be redeemed in-store.
Overview
[edit]The app scans the text, images, logos, and barcodes within a photograph of a coupon to parse out all of the structured coupon content dynamically. The app uses some of this information to power features such as expiration-date reminders, location-based notifications (utilizing the store name, as well as the location of the phone), and scannable barcodes.[1]
SnipSnap makes money through both targeted and affiliate offers. Depending on a user’s past habits and SnipSnap’s partnerships, companies, like Babies ‘R Us, can push coupons that look just like any other user-clipped coupon. For every “snip” of one of these coupons that results in an actual purchase, SnipSnap will get a kickback.[2]
Mobile Commerce Daily says SnipSnap also works with retailers to manage location-based and "geo-conquesting" campaigns. The company has also begun promoting coupon content outside its mobile apps, and via third-party social media sites, mobile apps, and ad networks.[3]
Background
[edit]SnipSnap, based in Philadelphia, Pennsylvania, was founded by Ted Mann in September 2011, after Mann left his job at Gannett to start the company. It was incubated at DreamIt Ventures,[4] a startup accelerator program in Philadelphia. It has investors, including venture capital firm MentorTech Ventures, and Michael G. Rubin (co-founder of GSI Commerce).[5] The company has raised $1.5 million in seed funding. In November 2013, Valpak announced a partnership to syndicate all its coupon content to SnipSnap.[6]
Media coverage
[edit]SnipSnap won a MediaPost Appy award for the Best Finance App of 2013,[7] and Best Shopping App of 2013 by About.com.[8] The app was featured on the Katie Couric and Dave Ramsey shows in May 2013.[9][10]
Awards and accolades
[edit]References
[edit]- ↑ Leanna Lofte (15 May 2012). "SnipSnap Coupon App for iPhone Review". iMoreaccessdate=1 July 2013.
- ↑ Yael Borofsky (1 May 2012). "SnipSnap: couponing app has 1,500 downloads in one week, big plans for the future". Technically Philly. Technically Media. Retrieved 1 July 2013.
- ↑ Chantal Tode (7 October 2013). "Party City scares up Halloween sales with mobile coupon campaign | Retail Dive". Mobile Commerce Daily. Napean LLC. Retrieved 7 October 2013.
- ↑ technical.ly
- ↑ Chris Velazco (22 June 2012). "Battlefield Startup SnipSnap Sees Over 1M Coupons Clipped, Locks Up $900K In Funding". TechCrunch. AOL, Inc. Retrieved 1 July 2013.
- ↑ "Valpak® Local Coupons Now Add Strength to Crowd-Sourced SnipSnap App". PRNewswire. Limelight Networks. 5 November 2013. Retrieved 5 November 2013.
- ↑ "Appy Awards 2013 Winners". Appy Awards 2013. MediaPost. Retrieved 1 July 2013.
- ↑ "Readers Choice 2013 Awards". About.com. Retrieved 1 July 2013.
- ↑ "Secrets of the Supershoppers". Katie. KAC Productions LLC. 22 May 2013. Retrieved 1 July 2013.
- ↑ "5 Couponing Apps to Help You Save Money". DaveRamsey.com. Lampo Licensing, LLC. Retrieved 1 July 2013.
- ↑ "MediaPost Appy Award". MediaPost. Retrieved 4 July 2013.
- ↑ "About.com Best Shopping App of 2013". About.com. Retrieved 4 July 2013.
- ↑ Velazco, Chris (22 May 2012). "TechCrunch Disrupt Finalist". TechCrunch. Retrieved 4 July 2013.
- ↑ "SnipSnap Coupon App wins Switch 3 Startup demo competition". couponcodeslady. Retrieved 1 September 2013.