Edge Rewrite
everything Source code View original
// HTMLRewriter · presentation

This page was redesigned at the edge.

Cloudflare fetched the original article and streamed it through HTMLRewriter to apply an entirely new visual system without rebuilding the source page.

// request.cf · coarse context

A page that knows where it met you.

Only coarse request metadata is shown. This demo does not display or persist visitor IP addresses.

Country
US
Cloudflare location
CMH
Connection
HTTP/2
Language
Not provided

Ray ID: a228c2177acfaedd

Jump to content

// Workers AI · dad joke modeWhat did the Smart Eye say? "I've got a vision for success.

Edit links
From Wikipedia, the free encyclopedia
Smart Eye AB
TypePublic
Nasdaq First North Growth Market Stockholm: SEYE
IndustrySoftware; Artificial Intelligence/Computer Vision
Founded1999
FounderMartin Krantz, Founder & CEO
HeadquartersGothenburg, Sweden
ProductsDriver Monitoring System (DMS), Interior Sensing, AIS, Smart Eye Pro, Aurora, AI-X, iMotions Biometrics Platform, Affectiva Media Analytics, Sightic Impairment Detection
Number of employees
300-350
SubsidiariesiMotions A/S (including Affectiva, Inc.); Sightic Analytics AB
Websitewww.smarteye.ai

Smart Eye AB is a Swedish artificial intelligence (AI) company founded in 1999 and headquartered in Gothenburg, Sweden. The company develops camera-based software — described as Human Insight AI — that interprets visual and behavioral signals to measure human attention, state and behavior in real time. Its core technologies include head and eye tracking, gaze estimation, activity and object detection, impairment detection, facial-expression analysis, and multimodal sensor-data analysis.[1][2]

Smart Eye has been publicly listed on the Nasdaq First North Growth Market in Stockholm since 2016 and employs more than 300 people.[3][4] In addition to its Gothenburg headquarters, it has a regional office in Boston — which also serves as the US base for its subsidiaries iMotions and Affectiva — the iMotions headquarters in Copenhagen (Denmark), an office in Cairo (Egypt), and sales offices in Ann Arbor (Michigan, US), Hildesheim (Germany), Yokohama (Japan), and Chongqing (China).[5]

In 2021 Smart Eye acquired Affectiva and iMotions, and in 2026 it acquired Sightic Analytics.[6][7][8] The company sells into two main business areas, Automotive and Behavioral Research, directly and through resellers and partners worldwide.[9]

Automotive

[edit]

Smart Eye sells its technology to the automotive industry, where its driver monitoring systems, interior sensing software and impairment detection technology are integrated into new vehicles or, for aftermarket use, installed in fleets.

Driver Monitoring System (DMS)

[edit]

Smart Eye provides automotive OEMs and Tier 1 suppliers with driver monitoring software for embedding in production vehicles. The software uses in-cabin cameras to analyze eye gaze, head movement, body posture, and activities and objects in order to identify signs of distraction and drowsiness.[1] Its algorithms are developed using computer vision and deep learning trained on collected and annotated data, supplemented with synthetic data; they are hardware-agnostic and support a range of cameras and systems on a chip. Smart Eye's DMS does not store video recordings of the driver.[1]

In Europe, driver monitoring has been shaped by regulation and safety ratings. The EU General Safety Regulation introduced an Advanced Driver Distraction Warning (ADDW) requirement, applying to new vehicle type registrations from July 2024 and to all new vehicle registrations from July 2026, and the European New Car Assessment Programme (Euro NCAP) includes driver monitoring in the criteria for its highest safety rating.[10][11]

In 2022 Smart Eye reported that its driver monitoring technology had been installed in more than one million vehicles; by early 2026 it reported that the figure had passed four million, across more than 350 vehicle models from over 20 manufacturers.[12][9] Its named automotive customers include Audi, Porsche, BMW, Nissan, General Motors, Volvo Cars, Geely and Polestar.[1][13] The company also offers detection of alcohol impairment, which it introduced for production vehicles in 2025 and which was named a CES 2026 Innovation Award honoree; drug-impairment detection was added through the 2026 acquisition of Sightic Analytics.[14][8]

Interior Sensing

[edit]

Smart Eye also sells interior sensing software, which combines driver monitoring with cabin and occupant monitoring to interpret what is happening inside a vehicle.[1] Interior sensing detects the presence and position of occupants and provides information to a vehicle's safety systems, for example to determine seating position or seat-belt use. It can detect an occupied child seat to help prevent a child being left unattended, recognize a registered individual to adjust seat, mirror, lighting and temperature settings, and monitor vital signs such as heart and respiration rate to detect sudden illness.[1] Using Affectiva's Emotion Recognition AI, interior sensing can also estimate occupant mood and reactions.[1][6]

DMS for Aftermarket Fleet Installation and Small-Volume OEMs

[edit]

Smart Eye provides AIS, a combined hardware-and-software driver monitoring system for small-volume vehicle manufacturers and for aftermarket installation in vehicle fleets such as buses and trucks.  

AIS analyzes a driver's head movements, eye gaze and facial expressions to detect signs of drowsiness and distraction in real time and to alert the driver.[1] It consists of a standalone camera unit and an electronic control unit (ECU) with wireless connectivity, runs in real time without storing video or data, and integrates with fleet-management systems such as Geotab.[15][16]

Behavioral Research

[edit]

In behavioral research, Smart Eye products enable its clients to gain deeper insights into human behavior and human-machine interaction in academic and commercial sectors, including automotive, aviation, assistive technology, behavioral science and many more fields. Smart Eye's behavioral research business consists of Research Instruments, Affectiva Media Analytics and the iMotions biosensor software platform.

Research Instruments

[edit]

Smart Eye's Research Instruments business unit develops eye tracking systems for research organizations that analyze human behavior and the impact of human factors in industry and academia. These eye tracking systems are used in complex research environments, including car and flight simulators, vehicle studies, multi-screen or control room environments, and long-range tracking.

Research instrument's systems combine cameras, illumination modules, and AI-based algorithms and enable research organizations to collect data in any environment.

Research Instruments also offers product integration. By integrating its head, face and eye-tracking technology into other products and devices, Smart Eye enables a better understanding of human-to-human and human-to-machine interactions. An example is in assistive technology, where partner Smartbox has launched Lumin-i, an eye tracking based communication aid that gives a voice to AAC (Augmentative and Alternative Communication) users with complex and limited mobility.[17] Another example is in aviation where Smart Eye eye trackers are used in flight simulators for pilot training and for UX design of the cockpit instrument cluster.

Customers and partners are found in different industries and include names such as NASA, BMW, Audi, Boeing, Airbus, Volvo Cars, GM, Toyo, Universal Studio Media Labs, Johns Hopkins University, and Harvard University.[18]

Affectiva Media Analytics

[edit]

In June 2019 Smart Eye acquired Affectiva, the startup that spun out of MIT Media Lab and that created a new technology category of Artificial Emotional Intelligence, namely, Emotion AI.[19] Emotion AI analyzes non-verbal cues, such as facial expressions, body posture and gestures, and human activities and the objects people use, to gain understanding of human reactions, emotions, and cognitive states in context.

Upon acquisition, Affectiva became a wholly owned subsidiary of the Smart Eye Group and effectively merged with Smart Eye. Affectiva Media Analytics is run as a business unit in the company’s Behavioral Research business area.

Affectiva Media Analytics uses Emotion AI and facial coding techniques to help large brands, media, entertainment, and market research companies gain a deeper understanding of how consumers and audiences engage with their content, products, and services such as advertising, television, and movies. The solution enhances traditional research methods such as surveys or focus groups and is used by 26 percent of the Fortune Global 500 companies and 90 of the world’s 100 largest advertisers. During 2022, 1.6 million audience videos were processed by Affectiva Media Analytics.[18]

iMotions Biosensor Platform

[edit]

In October 2019 Smart Eye acquired iMotions, a software company headquartered in Copenhagen, Denmark. As a wholly owned subsidiary of the Smart Eye Group, iMotions continues to operate independently.

iMotions develops a software platform that enables users to collect, fuse, and analyze data from sensors measuring a wide range of biometric responses, such as attention (eye-tracking including Research Instrument’s eye trackers), emotions (facial expression analysis including Affectiva Emotion AI), galvanic skin response, brain activity, muscle response, and heart rate. Measuring responses through biosensors enables research into human behavior with much higher validity than survey-based methods.

The iMotions platform currently integrates and synchronizes data from more than 50 biosensors from 21 different partners, and it enables their clients to conduct their research much faster and more cost-effectively. In 2022, 36,492 human behavior studies were run on the iMotions platform. Its 1,300 customers include 850 universities worldwide and 68 of the world’s top 100 research universities.[18]

History

[edit]

Smart Eye AB was founded in 1999 with the vision of bridging the gap between humans and machines. Its first product was real-time and completely non-invasive eye tracking.

  • 2001 – Release of Smart Eye Pro, a system with flexible camera configuration[20]
  • 2005 – Release of AntiSleep, a mono camera system built on cost efficient hardware for automotive use[21]
  • 2009 – Embedded AntiSleep, complete integrated mono camera automotive grade system running on BlackFin DSP
  • 2012 – DR 120, dual camera eye tracker integrated in a computer monitor [22]
  • 2013 – Fully automatic initialization for Smart Eye Pro [23]
  • 2014 – Release of Blackbird, a reference system for the automotive industry
  • 2015 – Release of Aurora, a removable, high-precision screen metering system
  • 2016 – IPO at First North Nasdaq OMX Stockholm
  • 2017 – Release of Smart AI, a platform for multimodal In-Car Artificial Intelligence
  • 2018 - Smart Eye and Omnivision in cooperation for next generation image sensors for in-car AI[24]
  • 2019 - Smart Eye announces BMW as one of its automotive OEM customers[25]
  • 2020 - OmniVision, Ambarella and Smart Eye Partner on Automotive Industry’s First Combined Driver Monitoring and Videoconferencing Camera Solution [26]
  • 2021 - Smart Eye launches AIS – a complete driver monitoring system for the automotive aftermarket [27]
  • 2021 – Smart Eye Acquires Affectiva [6]
  • 2021 – Smart Eye partners with Smartbox to develop and launch Lumin-i, an eye tracking product that enables Augmentative and Alternative Communication (AAC) users with complex and limited mobility to have a voice.[17]
  • 2021 – Smart Eye Acquired iMotions [7]
  • 2022 – Smart Eye Announces its Automotive Driver Monitoring Technology Has Been Installed in more than 1,000,000 Cars on Roads Globally [28]
  • 2022 - Smart Eye Automotive Interior Sensing Named CES 2022 Innovation Awards Honoree [29]
  • 2022- Polestar 3 with Smart Eye’s Driver Monitoring System on Show at CES [30]
  • 2023 - Smart Eye Signs Breakthrough Deal for AIS Driver Monitoring System for Fleets with Linde [31]

References

[edit]
  1. 1 2 3 4 5 6 7 8 "The Global Leader in Human Insight AI". Smart Eye. Retrieved 2026-07-01.
  2. ↑ "Human Insight AI". Smart Eye. Retrieved 2026-07-01.
  3. ↑ "The share". Smart Eye. Retrieved 2026-07-01.
  4. ↑ "Nasdaq First North listing, "Smart Eye (SEYE) Historical Prices Chart"".
  5. ↑ "Contact". Smart Eye. Retrieved 2026-07-01.
  6. 1 2 3 "Smart Eye Acquires Affectiva to Solidify Stronghold on Interior Sensing Market". www.businesswire.com. 2021-05-25. Retrieved 2023-05-17.
  7. 1 2 "Smart Eye Acquires iMotions to Unlock Potential for Multi-Modal, Human Behavioral Research". www.businesswire.com. 2021-10-26. Retrieved 2023-05-17.
  8. 1 2 Eye, Smart (2026-02-24). "Smart Eye Completes Acquisition of Sightic Analytics and Resolves on a New Share Issue". ACCESSWIRE Newsroom. Retrieved 2026-07-01.
  9. 1 2 Acquiremedia (2026-04-21). "Smart Eye Publishes its Annual Report 2025 | MarketScreener". www.marketscreener.com. Retrieved 2026-07-01.
  10. ↑ "Euro NCAP | Helping you choose the safest cars since 1997". Euro NCAP. Retrieved 2026-07-16.
  11. ↑ Regulation (EU) 2019/2144 of the European Parliament and of the Council of 27 November 2019 on type-approval requirements for motor vehicles and their trailers, and systems, components and separate technical units intended for such vehicles, as regards their general safety and the protection of vehicle occupants and vulnerable road users, amending Regulation (EU) 2018/858 of the European Parliament and of the Council and repealing Regulations (EC) No 78/2009, (EC) No 79/2009 and (EC) No 661/2009 of the European Parliament and of the Council and Commission Regulations (EC) No 631/2009, (EU) No 406/2010, (EU) No 672/2010, (EU) No 1003/2010, (EU) No 1005/2010, (EU) No 1008/2010, (EU) No 1009/2010, (EU) No 19/2011, (EU) No 109/2011, (EU) No 458/2011, (EU) No 65/2012, (EU) No 130/2012, (EU) No 347/2012, (EU) No 351/2012, (EU) No 1230/2012 and (EU) 2015/166 (Text with EEA relevance), 2019-11-27, retrieved 2026-07-16
  12. ↑ "Smart Eye Announces its Automotive Driver Monitoring Technology Has Been Installed in more than 1,000,000 Cars on Roads Globally". Archived from the original on 2025-07-25. Retrieved 2026-07-16.
  13. ↑ Lee, Rebecca (2024-08-15). "Smart Eye Announces 700 MSEK deal with Volvo Cars, Audi, Porsche, GM and One More European OEM i4.0 Today Magazine". i4.0 Today Magazine. Retrieved 2026-07-16.
  14. ↑ "Real-Time Alcohol Impairment Detection for Driver Monitoring Systems". www.ces.tech. Retrieved 2026-07-16.
  15. ↑ "Smart Eye's AIS Driver Monitoring System Integrated with Geotab – Enhancing Road Safety and Optimizing Fleet Operations". Archived from the original on 2026-04-14. Retrieved 2026-07-16.
  16. ↑ "Smart Eye AIS". Geotab Marketplace. Retrieved 2026-07-16.
  17. 1 2 "Leading AAC provider Smartbox launches Lumin-i: a new eye tracking solution developed in collaboration with Smart Eye". Smart Eye. July 19, 2021. Retrieved 2023-07-17.
  18. 1 2 3 "Smart Eye publishes its Annual Report 2022". Smart Eye. 2023-04-05. Retrieved 2023-07-17.
  19. ↑ Rana_el_Kaliouby; r/Science. "I'm Rana el Kaliouby, Host of NOVA Wonders & CEO of Affectiva. Ask me anything!". doi:10.15200/winn.152707.79862. {{cite journal}}: Cite journal requires |journal= (help)
  20. ↑ Advances in Human Aspects of Aviation, p. 195, at Google Books
  21. ↑ "Archived copy" (PDF). drivingassessment.uiowa.edu. Archived from the original (PDF) on 18 October 2013. Retrieved 25 January 2022.{{cite web}}: CS1 maint: archived copy as title (link)
  22. ↑ "Smart Eye eye tracking system". Egi.com. Retrieved 2015-06-07.
  23. ↑ "Home - Smart Eye". Smarteye.se. Retrieved 2015-06-07.
  24. ↑ "Smart Eye and OmniVision in cooperation for next generation image sensors for in-car AI". News Powered by Cision. 2018-05-14. Retrieved 2023-08-21.
  25. ↑ "Smart Eye announces BMW as one of its automotive OEM customers". Smart Eye. 2019-01-24. Retrieved 2023-08-21.
  26. ↑ "OmniVision, Ambarella and Smart Eye Partner on Automotive Industry's First Combined Driver Monitoring and Videoconferencing Camera Solution". 11 November 2020.
  27. ↑ "Press Detail".
  28. ↑ "Smart Eye Announces its Automotive Driver Monitoring Technology Has Been Installed in more than 1,000,000 Cars on Roads Globally". Smart Eye. September 13, 2022. Retrieved 2023-06-21.
  29. ↑ "Smart Eye Automotive Interior Sensing Named CES 2022 Innovation Awards Honoree". Smart Eye. January 4, 2022. Retrieved 2023-06-21.
  30. ↑ "Polestar 3 with Smart Eye's driver monitoring system on show at CES". Smart Eye. December 15, 2022. Retrieved 2023-06-21.
  31. ↑ aftermarketNews Staff (2023-06-27). "Smart Eye Signs Deal for AIS Driver Monitoring System". aftermarketNews. Retrieved 2023-08-02.
Retrieved from "https://en.wikipedia.org/w/index.php?title=Smart_Eye&oldid=1365027158"