// Workers AI · dad joke modeWhat did Shoptiques say to the shoplifter? You're always boutique-ing for trouble.
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Shoptiques is an online marketplace for women’s clothing and home décor. The company was started by Harvard Business School graduate and former Goldman Sachs investment banker Olga Vidisheva.[1] Shoptiques also provides services such as photography, shipping assistance, and digital marketing.[2]
History
[edit]Vidisheva spent her second year of Harvard Business School surveying over 800 boutiques to help her write the business plan for Shoptiques.[3] After graduation, she launched the site in the Spring of 2012 with 25 boutiques on the site.[4]
In November 2014, Shoptiques added its 1,000th boutique to the site.[5] In March 2015, the company released its mobile app.[6]
In July 2020, Olga Vidisheva stepped down from day-to-day operations of the company and Marc Gugliuzza and Elliot Djmal became Co-CEOs.[7]
In January 2023, Shoptiques Business was rebranded as Material and it continues to operate the Shoptiques online marketplace as well as a point of sale system for independent retailers.[8]
Business Model
[edit]Shoptiques generates revenue based on commission, taking a percentage of each sale made on the site.[9] Each boutique curates its own selection of products on the site and customers can purchase products from multiple boutiques with a single checkout experience.[10]
References
[edit]- ↑ Eric Markowitz (March 12, 2012) "Fashion Start-up Takes Aim at $20 billion Dollar Industry" Inc. (magazine)
- ↑ Teresa Novellino (July 27, 2012) "A big dream for small boutiques" BizJournals
- ↑ Catherine Sabino (September 16, 2013) "Olga Vidisheva Debuts Shoptiques.com" Gotham (magazine)
- ↑ Leena Rao (March 21, 2012) "Andreessen Horowitz, Greylock Back Marketplace For Local Fashion Boutiques, Shoptiques" TechCrunch
- ↑ Ben Fischer (November 12, 2014) "Shoptiques, the online store for boutiques, finds a cheaper path to Internet sales success" BizJournals
- ↑ Britteny Dee (March 18, 2015) "Shoptiques Launches Mobile App, Founder Olga Vidisheva Has Sights Set On Expansion" Fashion Times
- ↑ Olga Vidisheva (July 30, 2020) "My last day at Shoptiques"
- ↑ Material (January 19, 2023) "Shoptiques Business Has a New Name: Introducing Material"
- ↑ Kim-Mai Cutler (March 30, 2012) "Here Are The Women of Y Combinator And They Are Awesome" TechCrunch
- ↑ JoAnne Klimovich Harrop (April 27, 2015) "Pittsburgh store owners say Shoptiques.com creates online word of mouth" Pittsburgh Tribune-Review